1. Brian Peterson
Perspectives | Professional & Personal

2. Passion
I am inspired by the stories people tell about the products and companies they love
I am passionate about well‐designed products and
engaging spaces ‐ great services and innova3ve
technologies.

3. Convergence
Playfully navigaEng the juncture of business, technology, aestheEcs and people
A trend enthusiast and natural connector.
My experiences (personal and professional)
reflect an ability to observe key movements
in the cultural landscape and recognize how
they affect the interplay between people,
products and services.

4. Learning
Always learning, continually engaging and consistently exploring
Thesis
The role of information flow and
organizational culture in institutionalizing
product and service innovations
1. Reflection Individual, Organizational, Social
2. Analysis Understanding Organizations
3. Worldly Global Markets, Expansions, Crisis
4. Collaboration Teams, Conflict, Performance
5. Catalytic Managing Change (macro, micro)
6. Business Economics, Finance, Governance
7.Value Creation Defining and Measuring Value
8. Operational Excellence Innovations in Supply Chain

5. Creativity & Collaboration
Addressing socially relevant issues with innovaEve ideas in business, media and technology

6. Innovation
Creating clear and consistent value for customers and markets
Designing strategies to reflect market realiEes
Consulting CreaEng business models that work for customers
CreaEng team and product structure alignment
InserEng customers into the product development process
Product Management Growing revenue by solving clear problems
Understanding markets and market opportuniEes
Entrepreneurial thinking
Sales Customer Focus
Results
Aligning the business with the market
Business Analytics Data driven conversaEons
Change management

7. Consistent
Whether a business idea, product innovation or new process - the approach is consistent

8. People & Community
Always looking for perspective and to add perspective

9. Inspiration...
Happens everyday
I am a cultural connoisseur, a city cyclist, a
climber of mountains and opportuni3es and
a yoga enthusiast (for over 10 years).

10. Goal Oriented
Consistently looking to contribute, learn and to develop
Health
1 Return to climbing
A goal statement for now and the future... 5 Yoga Instructor Certification
10 Certified Nutritionist
I am an active contributor to helping the world overcome
“wicked” challenges by applying a deep and relevant
understanding of culture, society and technology with a
love of design and a respect for health and community. I
am seen as a high-impact social entrepreneur fostering Career
change by engaging in meaningful work that benefits the 1 Innovation thought leader
world as much as it benefits me. 5 Executive Leader
10 Owner of a successful company
I live a sustainable life balancing my impact on the
planet with the need to live a full life that allows me to
contribute to society in a meaningful way.
I am a thought leader and social connector continually
looking at ways to innovate and to bring meaningful
Personal
products and services to the world that allow people to 1 Create more meaningful familial connections
5 TED Talk ... Innovation?
live a more full, creative and happy life. 10 Financially secure and independent

11. fin