I design think, therefore I am a UX'er.
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My closing keynote from the inaugural UX Homegrown conference in New Zealand. It focussed on the need to bridge the perceived gap between design thinking and UX, building on my previous "Beyond Design Thinking" presentation. It identifies the richness and diversity of both approaches and how they are better when they are closely connected, especially when framed in a digital context. I don't present from notes, so they aren't included in the presentation, so you just see text from the slides. I am currently writing a blog post about the presentation, which I will add a link to in due course.
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I design think, therefore I am a UX'er.
- 1. I DESIGN THINK, therefore I am a UX’er. UX HOMEGROWN
- 2. CHRIS JACKSON @NORTHWARDSDS SLIDES WILL BE ON SLIDESHARE
- 3. MY RELATIONSHIP TO DESIGN THINKING LOVE HATE
- 5. A goal-directed activity and the designer is trying to proceed in a direction called good.”Bruce Archer, Systematic Methods for Designers, 1965 “
- 6. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”Herbert Simon, The Sciences of the Artificial, 1996 “
- 7. Design is purposeful creativity.”Andrea Siodmok, 2015 “
- 9. DESIGNTHINKINGTIMELINE Wicked Problems – Rittle & Webber Design Thinking – Peter Rowe Design Thinking Research Symposium Design for the Real World – Victor Papanek Design Methods Movement Four Orders – Richard Buchannan 1960s 1980s 1990s 2000s 2010s1970s HBR – Design Thinking The Business of Design - Roger Martin Change by Design – Tim Brown
- 10. DESIGNTHINKINGIS... ACOGNITIVE STYLE AGENERAL THEORYOF DESIGN AN ORGANISATIONAL RESOURCE Lucy Kimbell, Rethinking Design Thinking Pt. 1
- 12. DESIGNTHINKINGTHEMES EMPATHY ABDUCTIVE PROBLEM–SOLUTION FRAMING INTUITIVE OPTIMISTIC FUZZYFRONTEND WICKEDPROBLEMS ETHNOGRAPHIC INVENTIVEAND INNOVATIVE HUMAN-CENTERED VISUALISATION SYSTEMICTHINKING COLLABORATIVE MULTI-DISCIPLINARY ITERATIVE RAPID Steph Di Russo, Understanding Design Thinking in Complex Environments
- 13. WHATISUX?
- 14. A person’s perception and responses that result from the use or anticipated use of a product, service or system.”ISO 9421 “ UXIS…
- 15. UXTIMELINE Winslow Taylor – optimisation of work Toyota – Human Production Henry Dreyfuss - Designing for people Alan Turing - Theoretical Computer Greeks – Ergnonomics of tools Xerox Parc – GUI & mouse 5c BC 1940s 1950s 1980s 2000s1900s Apple – iPhone IBM – Personal Computer Don Norman – “User Experience”
- 16. INFORMATION ARCHITECHTURE COMPUTER SCIENCE ARCHITECTURE INDUSTRIAL DESIGN HUMANFACTORS ANDERGONOMICSINTERACTION DESIGN MOTION DESIGN COMMUNICATION DESIGN USEREXPERIENCE DESIGN Software Development Functional Requirements Data and Info Visualisation Navigation Design Contextual Requirements Digital Science Spatial Experience Mechanical Engineering Electrical Engineering Philosophy Cognitive Science Scenario Design Psychology Usability Engineering Human Computer Interaction Interactive Controls Ubiquitous Computing Interactive Environments Media Installations Guidance Systems Application Design User Interface Design User Interface Scenography Sociology Audio Engineering Sound Design Marketing Generative Design Writing UXIS… DAN SAFFER
- 17. UX is a useful concept, just not as a job title.”Michael Jansen, @dawuss “
- 18. Don Norman - UX link
- 19. SOWHAT?
- 20. SD Multi-stakeholder systems design and execution CX Customer-centric ideation DT Structured innovation ID/ VISCOM Touchpoint design Service marketing and management UX Digital touchpoint design PEOPLE LAYER ACTIVATION LAYER EXECUTION LAYER Florian Vollmer Touchpoint Vol 6, issue 3
- 21. DT Structured innovation UX Digital touchpoint design PEOPLE LAYER ACTIVATION LAYER EXECUTION LAYER Florian Vollmer Touchpoint Vol 6, issue 3
- 22. CYNEFIN Complex >> Enabling constraints >> Loosely coupled >> Probe–sense–respond >> Emergent practice Complicated >> Governing constraints >> Tightly coupled >> Sense–analyse–respond >> Good practice Chaotic >> Lacking constraint >> De-coupled >> Act–sense–respond >> Novel practice Obvious >> Tightly constrained >> No degrees of freedom >> Sense–categorise–respond >> Best practice
- 23. OBSERVATION DECISIONORIENTATION ACTION CULTURAL TRADITIONS PREVIOUS EXPERIENCE NEW INFORMATION ANALYSIS& SYNTHESIS GENETIC HERITAGE OBSERVATIONS ACTION (TEST)DECISION (HYPOTHESIS) FEED FORWARD FEED FORWARD FEED FORWARD IMPLICIT GUIDANCE & CONTROL FEEDBACK UNFOLDING ENVIRONMENTAL INTERACTION UNFOLDING INTERACTION WITH THE ENVIRONMENT UNFOLDING CIRCUMSTANCES OUTSIDE INFORMATION
- 24. DESIGNTHINKING bias toward certain orientations, tools and tends to be prescriptive OODA embraces wider perspectives and requisite variety OPlaunch.com
- 25. DESIGNED/ BUILTWORLD Products. Communicaions Environments and Research NATURAL WORLD DESIGN FORSERVICE Moderate change: Existing paradigms and systems DESIGNFORINTERACTIONS DESIGN FORSOCIAL INNOVATION Significant change: Emerging paradigms and systems TRANSITION DESIGN Radical change: Future paradigms and systems DESIGNTRACKS AREASOFDESIGNFOCUS CONTEXTFORALLDESIGN Carnegie Mellon University
- 26. FRAMEINNOVATION ARCHEOLOGY PARADOX STAKEHOLDERS PROBLEMARENA THEMES FRAMES FUTURES TRANSFORMATIONS CONNECTIONS Kees Dorst, Frame Innovation
- 27. Ezio Manzini, Design When everybody Designs DIFFUSE DESIGN CODESIGN EXPERT DESIGN
- 28. Everybody is a designer.”Tim Brown, IDEO “
- 29. This argument is valid, albeit in a very crude form, as it is crude to say that anyone who picks up an instrument is a musician.”Steph Di Russo, Understanding Design Thinking in Complex Environments “
- 30. Design has its own distinct intellectual culture; its own designerly ‘things to know, ways of knowing them, and ways of finding out about them’.”Nigel Cross, Research in Design Thinking, 1992 “
- 31. Process Method Vision Naive Novice Advanced Beginner Competent Expert Master Luminary Developed from Kees Dorst DISCIPLINE
- 32. Process Method Vision Naive Novice Advanced Beginner Competent Expert Master Luminary Developed from Kees Dorst DISCIPLINE Profession Practice Process Project
- 33. It is talent, mastery and experience that together classifies a professional from an amateur.”Steph Di Russo, Understanding Design Thinking in Complex Environments “
- 34. COOK CHEF
- 36. COOK CHEF
- 37. FIVETAKEAWAYS
- 38. SERVICES SYSTEMS 1. MOVE BEYOND SCREEN
- 39. CURATE CREATE 2. BE A MAGPIE WITH TOOLS AND METHODS
- 40. COLLABORATE CONNECT 3. BE THE GLUE THAT MAKES THINGS HAPPEN
- 41. HISTORY QUALITY 4. BRING A POINT OF VIEW AND EDUCATE ABOUT DESIGN CULTURE
- 42. STRATEGY DELIVERY 5. BE MORE MERCENARY AND GET INTO THE BOARDROOM
- 43. FINALTHOUGHT
- 44. A chef should be a leader, connecting people and searching for new ingredients.”Alex Atala, The Chef’s Table, Netflix “
- 45. I AM A UX’ER, therefore I design think. THANK YOU UX HOMEGROWN