Ana Mui Stanley, Self Employed at HomeSuch a useful slide on how to use tags. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.2 years ago
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JackOliviaI have learned a couple of things from your presentation. Nicely done!
http://www.riding-mower.org/
http://www.riding-mower.org/la105-john-deere-lawn-tractor/2 years ago
Bottom-up All The Way Down:
How Tags Help Businesses Organize
Thomas Vander Wal
Presented to: Enterprise 2.0
Boston, Massachusetts :: 21 -June 2007
InfoCloud Solutions, Inc. 2007
What Is A Tag?
InfoCloud Solutions, Inc. - 2007
Tagging: Definition
Simple data/metadata externally applied to
❖
an object
Used for sorting
❖
A hook for aggregating
❖
Provides identifier and/or description
❖
Personal markers
❖
InfoCloud Solutions, Inc. - 2007
History of Tagging
The “F” Word
InfoCloud Solutions, Inc. - 2007
Folksonomy
InfoCloud Solutions, Inc. - 2007
Folksonomy: Definition
❖ Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
InfoCloud Solutions, Inc. - 2007
Folksonomy:Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
meaning
come from inferred understanding of the
information/object.
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2007
“The beauty of tagging is that it taps
into an existing cognitive process without
adding much cognitive cost”
Rashmi Sinha
http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html
InfoCloud Solutions, Inc. - 2006
Every person is an
expert in their own
vocabulary (tags)
InfoCloud Solutions, Inc. - 2007
Every Tag is Sacred
InfoCloud Solutions, Inc. - 2007
Dual Folksonomy Triad
Object Identity
Interest
Vocabulary
Culture
Definition
Terminology
Community Metadata
InfoCloud Solutions, Inc. - 2007
Finding More Objects
Object 1 Identity Object 2
Metadata
InfoCloud Solutions, Inc. - 2007
Folksonomy
vs.
Taxonomy
InfoCloud Solutions, Inc. - 2007
Taxonomy vs. Folksonomy
Business Customer
Taxonomy Folksonomy
Product
InfoCloud Solutions, Inc. - 2007
Taxonomy & Folksonomy
Taxonomy Folksonomy
InfoCloud Solutions, Inc. - 2007
70% of Folksonomy tag
terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2007
The Value of Tagging
for Business
InfoCloud Solutions, Inc. - 2007
Business Tensions
Naming control People’s vocabulary
Sample groups Every perspective
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
InfoCloud Solutions, Inc. - 2007
Inside, Outside, Through
InfoCloud Solutions, Inc. - 2007
Business Gains: Internet
Improved understanding of customers
❖
Current terminology (all of it)
❖
Market segmentations
❖
Target message to language, need & taste
❖
Ability to easily follow the customer
❖
Monitor and analyze existing services
❖
InfoCloud Solutions, Inc. - 2007
Business Gains: Intranet
Improve refindability
❖
Understand context
❖
Ease sharing of resources by perspective
❖
Cost effective means of building taxonomy
❖
Allow term use in and across silos
❖
Eases networking
❖
InfoCloud Solutions, Inc. - 2007
Efficiency
InfoCloud Solutions, Inc. - 2007
Analysis &
Monitoring Tools
InfoCloud Solutions, Inc. - 2007
Tools Needed
Monitoring
❖
❖ Use
❖ Inbound & Outbound
❖ Spam
❖ External tagging systems
❖ Analysis
❖ System usage patterns
❖ Term use
❖ Synonyms
❖ Identify people “near in thought”
❖ Order & structure
InfoCloud Solutions, Inc. - 2007
Understanding Scaling
InfoCloud Solutions, Inc. - 2007
Cold-Start Problem
& Beyond
InfoCloud Solutions, Inc. - 2007
Scaling and Functionality
A - Personal Use
D
B - Serendipity
C C - Social Tagging
Mature
People Tagging
B D - Complex Social
System
A
Times Object is Tagged
InfoCloud Solutions, Inc. - 2007
Phases of Interaction
Saving and tagging
❖
❖ Refinding
❖ Clicking, pivoting, exploring
❖ Searching
❖ One’s own tags
❖ Other’s tags
❖ Group
❖ Everybody
❖ Group Social Interaction
InfoCloud Solutions, Inc. - 2007
Personal to Social
Social
Personal Serendipity Mature
Powerful
X X X X
Save & Tag
X X X X
Refind
X X X
Pivot & Explore
X X
Search
- X
Group Interaction
InfoCloud Solutions, Inc. - 2007
So, Who Tags?
InfoCloud Solutions, Inc. - 2007
As much as 28% of
Americans have tagged
Pew Internet Life Project: Report on Tagging
http://www.pewinternet.org/PPF/r/201/report_display.asp
InfoCloud Solutions, Inc. - 2007
Daily 7% of people on
the Web in the U.S. tag
Pew Internet Life Project: Report on Tagging
http://www.pewinternet.org/PPF/r/201/report_display.asp
InfoCloud Solutions, Inc. - 2007
Why do People Tag?
InfoCloud Solutions, Inc. - 2007
Reasons People Tag
Their OWN use/value first
❖
❖ Add Perspective/Context
❖ Missing metadata
❖ Emergent Vocabulary
❖ Personal descriptors
❖ Refindability
❖ Aggregation of information
❖ Task-based aggregation
❖ State Interest
❖ Sociality
InfoCloud Solutions, Inc. - 2007
Spheres of Sociality
Mob
Collective
Selective
Personal
InfoCloud Solutions, Inc. - 2007
Social Context
Personal - Social -
Capture Share
❖ ❖
Hook/Copy Point
❖ ❖
Annotate Collaborate
❖ ❖
Refind Filter
❖ ❖
Privacy Trusted Groups
❖ ❖
InfoCloud Solutions, Inc. - 2007
Interaction
Privacy
❖
Open to all
❖
Open to community
❖
Personal only
❖
Selective sharing
❖
By object tagged
❖
All posts to a Group
❖
Community tags
❖
Send to
❖
InfoCloud Solutions, Inc. - 2007
Tools for People Tagging
Retrieval
❖
Search
❖
Identify, Build, & use a network of similar
❖
taggers
Filter
❖
Follow
❖
Disambiguation
❖
Networking
❖
InfoCloud Solutions, Inc. - 2007
Where Do People Tag?
InfoCloud Solutions, Inc. - 2007
Tag Venues
Social Bookmarking del.icio.us, clipmarks, Ma.gnolia
❖
Flickr, Dabble, LastFM,Viddler
Media
❖
Amazon
Shopping
❖
Platial, Socialite
Geo-Location
❖
Steve.museum, Powerhouse
Museums
❖
ConnectBeam, IBM Dogear, Scuttle
Intranet
❖
Consumating
Dating
❖
Mac OSX Tiger & Microsoft Vista
OS (files)
❖
InfoCloud Solutions, Inc. - 2007
Tag Venues
Wherever there is a
digital object or marker
InfoCloud Solutions, Inc. - 2007
People Using
Tag Services
InfoCloud Solutions, Inc. - 2007
Scanning
InfoCloud Solutions, Inc. - 2007
InfoCloud Solutions, Inc. - 2007
Sociality
InfoCloud Solutions, Inc. - 2007
Collective
InfoCloud Solutions, Inc. - 2007
Selective
InfoCloud Solutions, Inc. - 2007
Personal
InfoCloud Solutions, Inc. - 2007
Filtering
InfoCloud Solutions, Inc. - 2007
Clustering
InfoCloud Solutions, Inc. - 2007
Tag Combinations
InfoCloud Solutions, Inc. - 2007
Algorithms
InfoCloud Solutions, Inc. - 2007
TagCloud
InfoCloud Solutions, Inc. - 2007
TagClouds Best on
Granular Items
InfoCloud Solutions, Inc. - 2007
Easy Tagging
InfoCloud Solutions, Inc. - 2007
Tag Yes/No
InfoCloud Solutions, Inc. - 2007
What Is Going On?
InfoCloud Solutions, Inc. - 2007
Improvements
InfoCloud Solutions, Inc. - 2007
Value of Tagging
for Non-taggers
InfoCloud Solutions, Inc. - 2007
Volatility of
Tagged Object
InfoCloud Solutions, Inc. - 2007
Tethering Needed
When object is updated
❖
Corrected/Edited
❖
New Content
❖
Removed
❖
Similar items
❖
Archive access
❖
InfoCloud Solutions, Inc. - 2007
Granular Social
Network
InfoCloud Solutions, Inc. - 2007
http://www.riding-mower.org/
http://www.riding-mower.org/la105-john-deere-lawn-tractor/ 2 years ago
John.
www.freeringtones,ws/ 2 years ago
Anisa
http://phonehut.info 3 years ago