Tagging That Works - O'Reilly Web 2.0 Expo

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A highlevel presentation delivered at the O'Reilly Web 2.0 Expo

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  • Exceptional slideshow. Very clear and helpful
    Teisha
    http://dashinghealth.com http://healthimplants.com
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  • This view could be expanded genericaly to the enterprise domain including Intranets as well. On this case users are employees.

    This idea of Folksonomy should work on large sized enterprises but I think it should work on middle sized organizations as well (few 1000's users).

    As Gartner predicts, this concept should be largely adopted by Enterprises at the end of this year 2007.
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  • Thomas, sorry I missed seeing you and your talk on this trip out west, but I loved the slides.
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Tagging That Works - O'Reilly Web 2.0 Expo

  1. 1. Tagging That Works Thomas Vander Wal Presented to: Web 2.0 Expo San Francisco, California :: 16 April 2007 InfoCloud Solutions, Inc. - 2007
  2. 2. What Is A Tag? InfoCloud Solutions, Inc. - 2007
  3. 3. What’s A Tag? InfoCloud Solutions, Inc. - 2007
  4. 4. Wutzatag? InfoCloud Solutions, Inc. - 2007
  5. 5. Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
  6. 6. History of Tagging InfoCloud Solutions, Inc. - 2007
  7. 7. The “F” Word InfoCloud Solutions, Inc. - 2007
  8. 8. Folksonomy InfoCloud Solutions, Inc. - 2007
  9. 9. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
  10. 10. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
  11. 11. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
  12. 12. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
  13. 13. Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
  14. 14. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  15. 15. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  16. 16. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  17. 17. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
  18. 18. Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Product InfoCloud Solutions, Inc. - 2007
  19. 19. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
  20. 20. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
  21. 21. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
  22. 22. Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ InfoCloud Solutions, Inc. - 2007
  23. 23. Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ InfoCloud Solutions, Inc. - 2007
  24. 24. Understanding Scaling InfoCloud Solutions, Inc. - 2007
  25. 25. Cold-Start Problem & Beyond InfoCloud Solutions, Inc. - 2007
  26. 26. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Powerful People Tagging B D - Mature System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  27. 27. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
  28. 28. Personal to Social Social Personal Serendipity Mature Powerful X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
  29. 29. So, Who Tags? InfoCloud Solutions, Inc. - 2007
  30. 30. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  31. 31. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  32. 32. Why do People Tag? InfoCloud Solutions, Inc. - 2007
  33. 33. Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
  34. 34. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  35. 35. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
  36. 36. Shape of Tags InfoCloud Solutions, Inc. - 2007
  37. 37. Where Do People Tag? InfoCloud Solutions, Inc. - 2007
  38. 38. Tag Venues Social Bookmarking del.icio.us, RawSugar, Ma.gnolia ❖ Flickr, Dabble, LastFM,Viddler Media ❖ Amazon Shopping ❖ Platial, Socialite Geo-Location ❖ Steve.museum, Powerhouse Museums ❖ IBM Dogear, Scuttle, ConnectBeam Intranet ❖ Consumating Dating ❖ Mac OSX Tiger & Microsoft Vista OS (files) ❖ InfoCloud Solutions, Inc. - 2007
  39. 39. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
  40. 40. People Using Tag Services InfoCloud Solutions, Inc. - 2007
  41. 41. Tag Services Offer Tagging ❖ ❖ Descriptions ❖ Feeds ❖ Interface ❖ Additional offerings ❖ Groups ❖ Favorites ❖ Rating ❖ Search ❖ Save page InfoCloud Solutions, Inc. - 2007
  42. 42. Interaction Tags ❖ ❖ Delimited combinations ❖ Comma ❖ Text box per tag term ❖ Space ❖ Quotes for compound words ❖ Suggested tags ❖ From own tags ❖ From other’s tags ❖ Automated from object content InfoCloud Solutions, Inc. - 2007
  43. 43. Interaction Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts to a Group ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
  44. 44. Scanning InfoCloud Solutions, Inc. - 2007
  45. 45. InfoCloud Solutions, Inc. - 2007
  46. 46. Sociality InfoCloud Solutions, Inc. - 2007
  47. 47. Collective InfoCloud Solutions, Inc. - 2007
  48. 48. Selective InfoCloud Solutions, Inc. - 2007
  49. 49. Personal InfoCloud Solutions, Inc. - 2007
  50. 50. Filtering InfoCloud Solutions, Inc. - 2007
  51. 51. Clustering InfoCloud Solutions, Inc. - 2007
  52. 52. Tag Combinations InfoCloud Solutions, Inc. - 2007
  53. 53. Algorithms InfoCloud Solutions, Inc. - 2007
  54. 54. TagCloud InfoCloud Solutions, Inc. - 2007
  55. 55. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2007
  56. 56. Shopping InfoCloud Solutions, Inc. - 2007
  57. 57. Amazon InfoCloud Solutions, Inc. - 2007
  58. 58. Art of the Pivot InfoCloud Solutions, Inc. - 2007
  59. 59. Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
  60. 60. Easy Tagging InfoCloud Solutions, Inc. - 2007
  61. 61. Tag Yes/No InfoCloud Solutions, Inc. - 2007
  62. 62. What Is Going On? InfoCloud Solutions, Inc. - 2007
  63. 63. Improvements InfoCloud Solutions, Inc. - 2007
  64. 64. Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
  65. 65. Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
  66. 66. Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
  67. 67. Granular Social Network InfoCloud Solutions, Inc. - 2007
  68. 68. Interoperability InfoCloud Solutions, Inc. - 2007
  69. 69. Tag Commons InfoCloud Solutions, Inc. - 2007
  70. 70. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007

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