Tagging That Works - O'Reilly Web 2.0 Expo
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Apr. 16, 2007•0 likes•3,746 views
Tagging That Works - O'Reilly Web 2.0 Expo
Apr. 16, 2007•0 likes•3,746 views
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Tagging That Works - O'Reilly Web 2.0 Expo
- 1. Tagging That Works Thomas Vander Wal Presented to: Web 2.0 Expo San Francisco, California :: 16 April 2007 InfoCloud Solutions, Inc. - 2007
- 2. What Is A Tag? InfoCloud Solutions, Inc. - 2007
- 3. What’s A Tag? InfoCloud Solutions, Inc. - 2007
- 4. Wutzatag? InfoCloud Solutions, Inc. - 2007
- 5. Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
- 6. History of Tagging InfoCloud Solutions, Inc. - 2007
- 7. The “F” Word InfoCloud Solutions, Inc. - 2007
- 8. Folksonomy InfoCloud Solutions, Inc. - 2007
- 9. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
- 10. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
- 11. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
- 12. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
- 13. Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
- 14. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
- 15. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
- 16. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
- 17. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
- 18. Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Product InfoCloud Solutions, Inc. - 2007
- 19. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
- 20. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
- 21. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
- 22. Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ InfoCloud Solutions, Inc. - 2007
- 23. Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ InfoCloud Solutions, Inc. - 2007
- 24. Understanding Scaling InfoCloud Solutions, Inc. - 2007
- 25. Cold-Start Problem & Beyond InfoCloud Solutions, Inc. - 2007
- 26. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Powerful People Tagging B D - Mature System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
- 27. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
- 28. Personal to Social Social Personal Serendipity Mature Powerful X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
- 29. So, Who Tags? InfoCloud Solutions, Inc. - 2007
- 30. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
- 31. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
- 32. Why do People Tag? InfoCloud Solutions, Inc. - 2007
- 33. Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
- 34. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
- 35. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
- 36. Shape of Tags InfoCloud Solutions, Inc. - 2007
- 37. Where Do People Tag? InfoCloud Solutions, Inc. - 2007
- 38. Tag Venues Social Bookmarking del.icio.us, RawSugar, Ma.gnolia ❖ Flickr, Dabble, LastFM,Viddler Media ❖ Amazon Shopping ❖ Platial, Socialite Geo-Location ❖ Steve.museum, Powerhouse Museums ❖ IBM Dogear, Scuttle, ConnectBeam Intranet ❖ Consumating Dating ❖ Mac OSX Tiger & Microsoft Vista OS (files) ❖ InfoCloud Solutions, Inc. - 2007
- 39. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
- 40. People Using Tag Services InfoCloud Solutions, Inc. - 2007
- 41. Tag Services Offer Tagging ❖ ❖ Descriptions ❖ Feeds ❖ Interface ❖ Additional offerings ❖ Groups ❖ Favorites ❖ Rating ❖ Search ❖ Save page InfoCloud Solutions, Inc. - 2007
- 42. Interaction Tags ❖ ❖ Delimited combinations ❖ Comma ❖ Text box per tag term ❖ Space ❖ Quotes for compound words ❖ Suggested tags ❖ From own tags ❖ From other’s tags ❖ Automated from object content InfoCloud Solutions, Inc. - 2007
- 43. Interaction Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts to a Group ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
- 44. Scanning InfoCloud Solutions, Inc. - 2007
- 46. InfoCloud Solutions, Inc. - 2007
- 47. Sociality InfoCloud Solutions, Inc. - 2007
- 48. Collective InfoCloud Solutions, Inc. - 2007
- 50. Selective InfoCloud Solutions, Inc. - 2007
- 53. Personal InfoCloud Solutions, Inc. - 2007
- 55. Filtering InfoCloud Solutions, Inc. - 2007
- 56. Clustering InfoCloud Solutions, Inc. - 2007
- 58. Tag Combinations InfoCloud Solutions, Inc. - 2007
- 61. Algorithms InfoCloud Solutions, Inc. - 2007
- 63. TagCloud InfoCloud Solutions, Inc. - 2007
- 66. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2007
- 68. Shopping InfoCloud Solutions, Inc. - 2007
- 69. Amazon InfoCloud Solutions, Inc. - 2007
- 70. Art of the Pivot InfoCloud Solutions, Inc. - 2007
- 74. Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
- 75. Easy Tagging InfoCloud Solutions, Inc. - 2007
- 76. Tag Yes/No InfoCloud Solutions, Inc. - 2007
- 77. What Is Going On? InfoCloud Solutions, Inc. - 2007
- 81. Improvements InfoCloud Solutions, Inc. - 2007
- 82. Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
- 83. Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
- 84. Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
- 85. Granular Social Network InfoCloud Solutions, Inc. - 2007
- 86. Interoperability InfoCloud Solutions, Inc. - 2007
- 87. Tag Commons InfoCloud Solutions, Inc. - 2007
- 89. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007