Folksonomy hated word but loved resource

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Folksonomy hated word but loved resource

  1. 1. Folksonomy: A hated word but a loved resource Thomas Vander Wal Presented to: De Montfort Universithy Leicester, England :: 18 September 2007 InfoCloud Solutions, Inc. - 2007
  2. 2. What Is A Tag? InfoCloud Solutions, Inc. - 2007
  3. 3. Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
  4. 4. History of Tagging
  5. 5. The “F” Word InfoCloud Solutions, Inc. - 2007
  6. 6. Folksonomy InfoCloud Solutions, Inc. - 2007
  7. 7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
  8. 8. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
  9. 9. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
  10. 10. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
  11. 11. Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
  12. 12. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  13. 13. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  14. 14. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  15. 15. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
  16. 16. Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Object InfoCloud Solutions, Inc. - 2007
  17. 17. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
  18. 18. Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation InfoCloud Solutions, Inc. - 2007
  19. 19. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2007
  20. 20. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
  21. 21. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
  22. 22. Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ Monitor and analyze existing services ❖ InfoCloud Solutions, Inc. - 2007
  23. 23. Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ Eases networking ❖ InfoCloud Solutions, Inc. - 2007
  24. 24. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
  25. 25. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
  26. 26. Understanding Scaling InfoCloud Solutions, Inc. - 2007
  27. 27. Cold-Start Problem & Beyond InfoCloud Solutions, Inc. - 2007
  28. 28. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Mature People Tagging B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  29. 29. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
  30. 30. Personal to Social Social Personal Serendipity Mature Powerful X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
  31. 31. So, Who Tags? InfoCloud Solutions, Inc. - 2007
  32. 32. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  33. 33. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  34. 34. Why do People Tag? InfoCloud Solutions, Inc. - 2007
  35. 35. Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
  36. 36. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  37. 37. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
  38. 38. Privacy Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts to a Group ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
  39. 39. Tools for People Tagging Retrieval ❖ Search ❖ Identify, Build, & use a network of similar ❖ taggers Filter ❖ Follow ❖ Disambiguation ❖ Networking ❖ InfoCloud Solutions, Inc. - 2007
  40. 40. Where Do People Tag? InfoCloud Solutions, Inc. - 2007
  41. 41. Tag Venues Social Bookmarking del.icio.us, clipmarks, Ma.gnolia ❖ Media Flickr, Dabble, LastFM,Viddler ❖ Shopping Amazon ❖ Platial, Socialite Geo-Location ❖ Museums Steve.museum, Powerhouse ❖ Intranet ConnectBeam, IBM Dogear, Scuttle ❖ Consumating Dating ❖ Mac OSX Tiger & Microsoft Vista OS (files) ❖ InfoCloud Solutions, Inc. - 2007
  42. 42. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
  43. 43. People Using Tag Services InfoCloud Solutions, Inc. - 2007
  44. 44. Scanning InfoCloud Solutions, Inc. - 2007
  45. 45. InfoCloud Solutions, Inc. - 2007
  46. 46. Sociality InfoCloud Solutions, Inc. - 2007
  47. 47. Collective InfoCloud Solutions, Inc. - 2007
  48. 48. Selective InfoCloud Solutions, Inc. - 2007
  49. 49. Personal InfoCloud Solutions, Inc. - 2007
  50. 50. Filtering InfoCloud Solutions, Inc. - 2007
  51. 51. Clustering InfoCloud Solutions, Inc. - 2007
  52. 52. Tag Combinations InfoCloud Solutions, Inc. - 2007
  53. 53. Algorithms InfoCloud Solutions, Inc. - 2007
  54. 54. TagCloud InfoCloud Solutions, Inc. - 2007
  55. 55. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2007
  56. 56. Easy Tagging InfoCloud Solutions, Inc. - 2007
  57. 57. Tag Yes/No InfoCloud Solutions, Inc. - 2007
  58. 58. What Is Going On? InfoCloud Solutions, Inc. - 2007
  59. 59. Improvements Needed InfoCloud Solutions, Inc. - 2007
  60. 60. External Services InfoCloud Solutions, Inc. - 2007
  61. 61. 1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2007
  62. 62. Device/Service Context Object Identity Interest Definition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2007
  63. 63. Device/Service Context Object Identity Interest Definition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2007
  64. 64. Folksonomy Needs Identity InfoCloud Solutions, Inc. - 2007
  65. 65. Who & Where InfoCloud Solutions, Inc. - 2007
  66. 66. Portability & Interoperability InfoCloud Solutions, Inc. - 2007
  67. 67. Portability Transfer tags and metadata ❖ Between devices ❖ Between services ❖ Between devices and services ❖ Context sensitive ❖ Personal auto-stemming ❖ Personal auto-synonyms ❖ InfoCloud Solutions, Inc. - 2007
  68. 68. Interoperability Consistent metadata ❖ Viable identity ❖ Agreements to trust sharing ❖ Permeable firewalls ❖ Internal pointers not allowed ❖ Magic words not permeable ❖ Policy agreements ❖ Systems ❖ Persons ❖ InfoCloud Solutions, Inc. - 2007
  69. 69. Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
  70. 70. Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
  71. 71. Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
  72. 72. Granular Social Network InfoCloud Solutions, Inc. - 2007
  73. 73. Thank You InfoCloud Solutions, Inc. - 2007
  74. 74. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007

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