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Tagging
       Gene Smith
CanUX 2007 • Banff, Alberta
“When the hype wears down... I think
tagging will have altered the information
landscape in a fundamental way”
                                - Jon Udell
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging is...
• Simple, flexible, extensible
• Quick
• Social
• Collaborative
Social
Information
                                                          Software
Architecture
                                                      Computer-mediated
Organizing info so
                                                       collaboration and
others can find it
                                                            sharing

                         Tagging
                            Social metadata




                     Personal Information
                         Management
                     Organizing your information to get
                                things done
User           Resource




        Tags


   Tagging System
“When the hype wears down... I think
tagging will have altered the information
landscape in a fundamental way”
                                - Jon Udell
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
vs.
Tagging (Canux 2007)
Tagging (Canux 2007)
Volume




Time
Tagging (Canux 2007)
Volume




Time
                ?
Tagging (Canux 2007)
Landscape
• Static ➔ Dynamic
• Low(er) Volume ➔ High(er) Volume
• Localized ➔ Ubiquitous and Immersive
• Centralized ➔ Distributed
• Authoritarian ➔ Social
“Believe it or not, we are all becoming
librarians... “
“As the Internet provides users with the
freedom to publish information, it quietly
burdens them with the responsibility to
organize that information”
           - Peter Morville & Lou Rosenfeld
Five Motivations

• Ease of Use
• Personal Information Management
• Collaboration and Sharing
• Fun
• Self Expression
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
Exercise


•   Tag vase with
                        •   Tag vase with
    stickies                stickies
•   Fold them in half
                        •   Place them on the
                            outside
•   Place them inside
Social Tagging

• Social Hum
• Object-centered sociality
• Lowered barriers to participation
• User-generated Innovation
Tagging (Canux 2007)
1   2
Community
                             Community

                                                                         Article
                   Article
                                                                         submission
                   submission
                                                                  Creating ' broadcast'
             Creating ' broadcast'
                                                                  content (messageboards)
             content (messageboards)
                                                            Short commenting (eBay
                                                            reviews; Friends Reunited)
                                                    Votes/polls and tagging

                                              Reading web content, 'sending to a friend'
       Reading web content
                                                                                   © BBC 2005

Current steps to participation           Possible steps to participation
Tagging (Canux 2007)
Geotagging
• Marker tag
 • “geotagged”
• Two machine tags
 • “geo:lat=54.5213”
 • “geo:long=-113.1323”
Tagging (Canux 2007)
upcoming:event=171852
namespace : predicate = value




clothing:size=quot;largequot;
blog:via=quot;http://atomiq.orgquot;
dc:title=quot;Taggingquot;
geo:long=113.132
Read/Write Web
• Simple read/write system for web
  applications:
 • RSS feeds for every tag
 • Tag any resource
• Your web application is a database!
• User-generated innovation
Exercise

• Discuss tagging patterns
• Your observations
• Questions
Antisocial Tagging
• Cold-start Problem
• Messy Metadata
• Vocal Minority
• Bad Actors
Puff                      Sean
            =              =              =           =
 Diddy          P. Diddy                      Puffy
                                Daddy                     Combs


                 Slim          Marshall
            =              =
Eminem          Shady          Mathers




Preferred                        Alternate
  Term                            Terms
parent




child            child
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
Tagging (Canux 2007)
Trends

• More structure
• Better visualizations
• Better algorithms
• Niche solutions
Thanks!

 Available December 27
 Pre-order now!
 Book site: http://genesmith.ca
Smith
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Tagging (Canux 2007)

  • 1. Tagging Gene Smith CanUX 2007 • Banff, Alberta
  • 2. “When the hype wears down... I think tagging will have altered the information landscape in a fundamental way” - Jon Udell
  • 5. Tagging is... • Simple, flexible, extensible • Quick • Social • Collaborative
  • 6. Social Information Software Architecture Computer-mediated Organizing info so collaboration and others can find it sharing Tagging Social metadata Personal Information Management Organizing your information to get things done
  • 7. User Resource Tags Tagging System
  • 8. “When the hype wears down... I think tagging will have altered the information landscape in a fundamental way” - Jon Udell
  • 13. vs.
  • 20. Landscape • Static ➔ Dynamic • Low(er) Volume ➔ High(er) Volume • Localized ➔ Ubiquitous and Immersive • Centralized ➔ Distributed • Authoritarian ➔ Social
  • 21. “Believe it or not, we are all becoming librarians... “ “As the Internet provides users with the freedom to publish information, it quietly burdens them with the responsibility to organize that information” - Peter Morville & Lou Rosenfeld
  • 22. Five Motivations • Ease of Use • Personal Information Management • Collaboration and Sharing • Fun • Self Expression
  • 27. Exercise • Tag vase with • Tag vase with stickies stickies • Fold them in half • Place them on the outside • Place them inside
  • 28. Social Tagging • Social Hum • Object-centered sociality • Lowered barriers to participation • User-generated Innovation
  • 30. 1 2
  • 31. Community Community Article Article submission submission Creating ' broadcast' Creating ' broadcast' content (messageboards) content (messageboards) Short commenting (eBay reviews; Friends Reunited) Votes/polls and tagging Reading web content, 'sending to a friend' Reading web content © BBC 2005 Current steps to participation Possible steps to participation
  • 33. Geotagging • Marker tag • “geotagged” • Two machine tags • “geo:lat=54.5213” • “geo:long=-113.1323”
  • 35. upcoming:event=171852 namespace : predicate = value clothing:size=quot;largequot; blog:via=quot;http://atomiq.orgquot; dc:title=quot;Taggingquot; geo:long=113.132
  • 36. Read/Write Web • Simple read/write system for web applications: • RSS feeds for every tag • Tag any resource • Your web application is a database! • User-generated innovation
  • 37. Exercise • Discuss tagging patterns • Your observations • Questions
  • 38. Antisocial Tagging • Cold-start Problem • Messy Metadata • Vocal Minority • Bad Actors
  • 39. Puff Sean = = = = Diddy P. Diddy Puffy Daddy Combs Slim Marshall = = Eminem Shady Mathers Preferred Alternate Term Terms
  • 40. parent child child
  • 45. Trends • More structure • Better visualizations • Better algorithms • Niche solutions
  • 46. Thanks! Available December 27 Pre-order now! Book site: http://genesmith.ca
  • 47. Smith ene nce G perie Ex User rm Fo l, n incipa ca Pr form. @n .smith .org ne mith ail: ge //atomiq m/gs Em r.co ith p: g: htt tp://twitte e.net/gsm Blo ar ht itter: p://slidesh Tw tt des: h Sli