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Beyond Simple Social - Presented at Salesforce

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This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.

This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).

Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

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Beyond Simple Social - Presented at Salesforce

  1. 1. Beyond Simple Social Thomas Vander Wal Salesforce :: San Francisco, CA :: 30 May 2012
  2. 2. Who is Thomas?
  3. 3. Isn’t Social Simple?
  4. 4. Tea, anyone?
  5. 5. Getting to Mainstream
  6. 6. Goal 100%
  7. 7. Email in org took 5+ years to get to ~99%
  8. 8. Social often focuses on edge cases, not mainstream
  9. 9. Understand how the remaining 90% are social
  10. 10. 40+ Social Lenses
  11. 11. 5 Beginning Social Questions
  12. 12. Is it...
  13. 13. The person
  14. 14. How humans are social
  15. 15. Cultural influences - or cross cultural
  16. 16. Organizational constraints
  17. 17. Problems with the tools / service
  18. 18. Understanding Social Software for Mainstream Adoption
  19. 19. “I don’t want to be the company idiot!”
  20. 20. Look to human social interactions
  21. 21. Social Scripts
  22. 22. Rethink how tools map to human needs
  23. 23. Social Comfort
  24. 24. 3 Parts of Social Comfort • Social Comfort with People • Social Comfort with Tools • Social Comfort with Content
  25. 25. Elements of Social Software
  26. 26. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  27. 27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  28. 28. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  29. 29. Granular Social Network
  30. 30. Pat Agile Scheduling P&L Food Benefits Connections
  31. 31. Differing Perspectives InfoCloud Solutions, Inc. - 2008
  32. 32. Personal
  33. 33. Collective
  34. 34. Community, Groups, & Teams
  35. 35. Collaborative
  36. 36. Newbie
  37. 37. Service Owner
  38. 38. External Developer
  39. 39. Social Progressions
  40. 40. Spark
  41. 41. Campfire
  42. 42. Bonfire
  43. 43. Torch
  44. 44. Social Scaling
  45. 45. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
  46. 46. Dave Snowden’s Cynefin Framework
  47. 47. Social Reticence of a Click
  48. 48. “How broadly are my activities shared”
  49. 49. “What do others think ‘this’ means”
  50. 50. What do the features and functions of the tools/service do?
  51. 51. When we...
  52. 52. Offer Approve Kudos Interest Hold On
  53. 53. To Summarize...
  54. 54. Run to the light of complexity - Mike Kuinavsky
  55. 55. Questions
  56. 56. URL: http://infocloudsolutions.com Blog: http://www.personalinfocloud.com E-mail: thomas@infocloudsolutions.com Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012

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