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Beyond Simple Social Thomas Vander WalSalesforce :: San Francisco, CA :: 30 May 2012
Who is Thomas?
Isn’t Social Simple?
Tea, anyone?
Getting toMainstream
Goal 100%
Email in org took 5+years to get to ~99%
Social often focuses onedge cases, not mainstream
Understand how theremaining 90% are social
40+ Social Lenses
5 BeginningSocial Questions
Is it...
The person
How humans are social
Cultural influences- or cross cultural
Organizational constraints
Problems with the tools / service
Understanding Social Software for Mainstream Adoption
“I don’t want to be the company idiot!”
Look to humansocial interactions
Social Scripts
Rethink how toolsmap to human needs
Social Comfort
3 Parts of Social Comfort• Social Comfort with People• Social Comfort with Tools• Social Comfort with Content
Elements ofSocial Software
RelationshipsReputation Conversation Groups ...
Collaboration Groups Conversation Relationship Reputation Build ...
Collaboration GroupsTraditionalGroupware Conversation Relationship...
GranularSocial Network
PatAgile Scheduling P&L Food Benefits Connections
Differing PerspectivesInfoCloud Solutions, Inc. - 2008
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
Social Progressions
Spark
Campfire
Bonfire
Torch
SocialScaling
Scaling and Functionality D A - Personal Use ...
Dave Snowden’sCynefin Framework
Social Reticence of a Click
“How broadly are my activities shared”
“What do others think ‘this’ means”
What do the featuresand functions of the tools/service do?
When we...
Offer ApproveKudos Interest Hold On
To Summarize...
Run to the light ofcomplexity - Mike Kuinavsky
Questions
URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvand...
Beyond Simple Social - Presented at Salesforce
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Beyond Simple Social - Presented at Salesforce

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This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.

This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).

Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

Published in: Technology, Business
License: CC Attribution-NonCommercial-NoDerivs License
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Beyond Simple Social - Presented at Salesforce

  1. 1. Beyond Simple Social Thomas Vander WalSalesforce :: San Francisco, CA :: 30 May 2012
  2. 2. Who is Thomas?
  3. 3. Isn’t Social Simple?
  4. 4. Tea, anyone?
  5. 5. Getting toMainstream
  6. 6. Goal 100%
  7. 7. Email in org took 5+years to get to ~99%
  8. 8. Social often focuses onedge cases, not mainstream
  9. 9. Understand how theremaining 90% are social
  10. 10. 40+ Social Lenses
  11. 11. 5 BeginningSocial Questions
  12. 12. Is it...
  13. 13. The person
  14. 14. How humans are social
  15. 15. Cultural influences- or cross cultural
  16. 16. Organizational constraints
  17. 17. Problems with the tools / service
  18. 18. Understanding Social Software for Mainstream Adoption
  19. 19. “I don’t want to be the company idiot!”
  20. 20. Look to humansocial interactions
  21. 21. Social Scripts
  22. 22. Rethink how toolsmap to human needs
  23. 23. Social Comfort
  24. 24. 3 Parts of Social Comfort• Social Comfort with People• Social Comfort with Tools• Social Comfort with Content
  25. 25. Elements ofSocial Software
  26. 26. RelationshipsReputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  27. 27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions PresenceIdentity Object
  28. 28. Collaboration GroupsTraditionalGroupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  29. 29. GranularSocial Network
  30. 30. PatAgile Scheduling P&L Food Benefits Connections
  31. 31. Differing PerspectivesInfoCloud Solutions, Inc. - 2008
  32. 32. Personal
  33. 33. Collective
  34. 34. Community, Groups, & Teams
  35. 35. Collaborative
  36. 36. Newbie
  37. 37. Service Owner
  38. 38. External Developer
  39. 39. Social Progressions
  40. 40. Spark
  41. 41. Campfire
  42. 42. Bonfire
  43. 43. Torch
  44. 44. SocialScaling
  45. 45. Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
  46. 46. Dave Snowden’sCynefin Framework
  47. 47. Social Reticence of a Click
  48. 48. “How broadly are my activities shared”
  49. 49. “What do others think ‘this’ means”
  50. 50. What do the featuresand functions of the tools/service do?
  51. 51. When we...
  52. 52. Offer ApproveKudos Interest Hold On
  53. 53. To Summarize...
  54. 54. Run to the light ofcomplexity - Mike Kuinavsky
  55. 55. Questions
  56. 56. URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvanderwalTwitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012

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