Beyond Simple Social
Thomas Vander Wal
Salesforce :: San Francisco, CA :: 30 May 2012

Isn’t Social Simple?

Next SlideShares

Upcoming SlideShare

Lwk reporter 4_3

Lwk reporter 4_3

Loading in …3

×

Beyond Simple Social - Presented at Salesforce

May. 31, 2012

• •

Download to read offline

Technology Business

This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.

This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).

Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

Thomas Vander Wal

Director at Rhizome Innovation

License: CC Attribution-NonCommercial-NoDerivs License

Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen Kristen Meinzer

Autonomy: The Quest to Build the Driverless Car—And How It Will Reshape Our World Lawrence D. Burns

No Filter: The Inside Story of Instagram Sarah Frier

Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Corey Pein

SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build Jonathan Waldman

From Gutenberg to Google: The History of Our Future Tom Wheeler

Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think James Vlahos

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives Peter H. Diamandis

Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy George Gilder

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz

Future Presence: How Virtual Reality Is Changing Human Connection, Intimacy, and the Limits of Ordinary Life Peter Rubin

Authentic: A Memoir by the Founder of Vans Louise Maclellan

Hot Seat: What I Learned Leading a Great American Company Jeff Immelt

Ladies Get Paid: The Ultimate Guide to Breaking Barriers, Owning Your Worth, and Taking Command of Your Career Claire Wasserman

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom

Spooked: The Trump Dossier, Black Cube, and the Rise of Private Spies Barry Meier

An Ugly Truth: Inside Facebook’s Battle for Domination Sheera Frenkel

A Brief History of Motion: From the Wheel, to the Car, to What Comes Next Tom Standage

If Then: How the Simulmatics Corporation Invented the Future Jill Lepore

The Science of Time Travel: The Secrets Behind Time Machines, Time Loops, Alternate Realities, and More! Elizabeth Howell

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX Eric Berger

The Quiet Zone: Unraveling the Mystery of a Town Suspended in Silence Stephen Kurczy

System Error: Where Big Tech Went Wrong and How We Can Reboot Rob Reich

The Wires of War: Technology and the Global Struggle for Power Jacob Helberg

The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise David Kushner

Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Ben Mezrich

A World Without Work: Technology, Automation, and How We Should Respond Daniel Susskind

Lean Out: The Truth About Women, Power, and the Workplace Marissa Orr

Uncanny Valley: A Memoir Anna Wiener

Blockchain: The Next Everything Stephen P. Williams

Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture Joel Waldfogel

Beyond Simple Social - Presented at Salesforce

1. Beyond Simple Social Thomas Vander Wal Salesforce :: San Francisco, CA :: 30 May 2012
2. Who is Thomas?
3. Isn’t Social Simple?
4. Tea, anyone?
5. Getting to Mainstream
6. Goal 100%
7. Email in org took 5+ years to get to ~99%
8. Social often focuses on edge cases, not mainstream
9. Understand how the remaining 90% are social
10. 40+ Social Lenses
11. 5 Beginning Social Questions
12. Is it...
13. The person
14. How humans are social
15. Cultural inﬂuences - or cross cultural
16. Organizational constraints
17. Problems with the tools / service
18. Understanding Social Software for Mainstream Adoption
19. “I don’t want to be the company idiot!”
20. Look to human social interactions
21. Social Scripts
22. Rethink how tools map to human needs
23. Social Comfort
24. 3 Parts of Social Comfort • Social Comfort with People • Social Comfort with Tools • Social Comfort with Content
25. Elements of Social Software
26. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
28. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
29. Granular Social Network
30. Pat Agile Scheduling P&L Food Beneﬁts Connections
31. Differing Perspectives InfoCloud Solutions, Inc. - 2008
32. Personal
33. Collective
34. Community, Groups, & Teams
35. Collaborative
36. Newbie
37. Service Owner
38. External Developer
39. Social Progressions
40. Spark
41. Campﬁre
42. Bonﬁre
43. Torch
44. Social Scaling
45. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
46. Dave Snowden’s Cyneﬁn Framework
47. Social Reticence of a Click
48. “How broadly are my activities shared”
49. “What do others think ‘this’ means”
50. What do the features and functions of the tools/service do?
51. When we...
52. Offer Approve Kudos Interest Hold On
53. To Summarize...
54. Run to the light of complexity - Mike Kuinavsky
55. Questions
56. URL: http://infocloudsolutions.com Blog: http://www.personalinfocloud.com E-mail: thomas@infocloudsolutions.com Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012