Understanding Tagging and Folksonomy - SharePoint Saturday DC

7,651 views

Published on

This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.

Published in: Technology, Education
1 Comment
7 Likes
Statistics
Notes
  • Great - but don't stop here. Add 3rd party extensions for content-based tag suggestions using Tag Suggester for SharePoint, auto-classification with SharePoint Auto Tagger, Related Content Web Part, Tag Directory Web Part, Tag Navigation Web Part and more components of the Knowledge Management Suite for SharePoint 2010.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
7,651
On SlideShare
0
From Embeds
0
Number of Embeds
102
Actions
Shares
0
Downloads
165
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

Understanding Tagging and Folksonomy - SharePoint Saturday DC

  1. 1. Understanding Tagging and Folksonomy Thomas Vander Wal Presented to: SharePoint Saturday DC 15 May 2010
  2. 2. Recent History of Consumer Tagging
  3. 3. Enterprise Search Success ?
  4. 4. Few organization claim 80% or better search
  5. 5. Let’s be optimistic
  6. 6. 80% Success
  7. 7. 1 in 5 searches do not find what is desired
  8. 8. In an organization with 500 daily searches
  9. 9. That is 100 failures
  10. 10. Average knowledge worker - 16% of time searching
  11. 11. 16% of 40 hours = 1.25hr
  12. 12. 20% of 1.25 hrs =
  13. 13. 15 minutes per week per knowledge worker is counter productive
  14. 14. At $60k salary, poor search cost per person $375 a year
  15. 15. Remember, we being optimistic
  16. 16. Knowledge workers are often the most efficient at search
  17. 17. Most organizations have 40% to 70% search success rates
  18. 18. We need help!
  19. 19. Traditionally search is based on:
  20. 20. Text
  21. 21. Links
  22. 22. Metadata
  23. 23. & what experts think we call (or should call) things
  24. 24. Taxonomy
  25. 25. Result is still…
  26. 26. Objects often not found
  27. 27. Experts are not us!
  28. 28. Search Ecosystem
  29. 29. Objects created & metadata added
  30. 30. Metadata often incomplete
  31. 31. Metadata automated
  32. 32. Categories & expert tags applied pre-search
  33. 33. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
  34. 34. Tag Augmented Social Search
  35. 35. What does your organization know? InfoCloud Solutions, Inc. - 2010
  36. 36. What does your organization call things? InfoCloud Solutions, Inc. - 2010
  37. 37. What do people in your organization call things? InfoCloud Solutions, Inc. - 2010
  38. 38. What Is A Tag? InfoCloud Solutions, Inc. - 2010
  39. 39. The “F” Word InfoCloud Solutions, Inc. - 2010
  40. 40. Folksonomy InfoCloud Solutions, Inc. - 2010
  41. 41. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010
  42. 42. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010
  43. 43. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2010
  44. 44. Every Tag is Sacred InfoCloud Solutions, Inc. - 2010
  45. 45. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010
  46. 46. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010
  47. 47. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2010
  48. 48. Scaling and Functionality D A - Personal Use B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2010
  49. 49. Phases of Interaction ❖ Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2010
  50. 50. Personal to Social Personal Serendipity Social Complex Mature Save & Tag X X X X Refind X X X X Pivot & Explore X X X Search X X Group Interaction - X InfoCloud Solutions, Inc. - 2010
  51. 51. Social Context Personal - Social - ❖ Capture ❖ Share ❖ Hook/Copy ❖ Point ❖ Annotate ❖ Collaborate ❖ Refind ❖ Filter ❖ Privacy ❖ Trusted Groups InfoCloud Solutions, Inc. - 2010
  52. 52. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2010
  53. 53. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2010
  54. 54. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2010
  55. 55. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010
  56. 56. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010
  57. 57. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010
  58. 58. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2010
  59. 59. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
  60. 60. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
  61. 61. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2010
  62. 62. Adjust Expectations
  63. 63. Search & Tag Ecosystem Find Search Tag
  64. 64. When found, people hold onto objects by tagging
  65. 65. perspective & context InfoCloud Solutions, Inc. - 2008
  66. 66. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2010
  67. 67. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2010
  68. 68. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2010
  69. 69. Much more than a tagcloud InfoCloud Solutions, Inc. - 2010
  70. 70. 2 Common Statements InfoCloud Solutions, Inc. - 2010
  71. 71. Not enough people are using it
  72. 72. OMG! Pull the plug we have way too much info!
  73. 73. Solutions to comments InfoCloud Solutions, Inc. - 2010
  74. 74. Semi-structured information to structured InfoCloud Solutions, Inc. - 2010
  75. 75. Disambiguation ❖ Spelling ❖ Word separations ❖ San Francisco ❖ SanFrancisco ❖ Multi-word terms ❖ Stemming ❖ e.g. Tag, tags, tagging InfoCloud Solutions, Inc. - 2010
  76. 76. Facets InfoCloud Solutions, Inc. - 2010
  77. 77. Filtering InfoCloud Solutions, Inc. - 2010
  78. 78. Social search InfoCloud Solutions, Inc. - 2010
  79. 79. Retrieval InfoCloud Solutions, Inc. - 2010
  80. 80. Discovery InfoCloud Solutions, Inc. - 2010
  81. 81. Social augmented search InfoCloud Solutions, Inc. - 2010
  82. 82. Sharepoint 2010 Overview InfoCloud Solutions, Inc. - 2010
  83. 83. Tagging in ‘Give Feedback’
  84. 84. Personal Tagging
  85. 85. Tag External Pages
  86. 86. Sharepoint 2010 InfoCloud Solutions, Inc. - 2010
  87. 87. Sharepoint 2010 Tagging ❖ Advantages ❖ Folksonomy triad structure ❖ Integrated into Sharepoint ❖ Can be extended ❖ Disadvantages ❖ Needs improved social interaction design ❖ Surface others to follow w/ similar traits ❖ Improve filtering ❖ Options beyond tag clouds InfoCloud Solutions, Inc. - 2010
  88. 88. Thank You! InfoCloud Solutions, Inc. - 2010
  89. 89. Acknowledgements: - Christian Glessner of http://www.ilovesharepoint.com InfoCloud Solutions, Inc. - 2010
  90. 90. Thanks  to  our  Sponsors
  91. 91. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2010

×