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Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

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Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

  1. 1. Diving into the cloud with Search Based Applications Jean-Marc Lazard – Head of Innovation Labs " Making Information sounds like Innovation "
  2. 2. Single users facing the cloud (the web scale challenge) Performance & agility challenge Information volume, real time, distributed data Usability challenge Conversational, contextual
  3. 3. Applications typology Search & navigate Get the directions •  Keywords •  Semantics •  Categorization •  Clustering •  Analytics Explore Discover •  Co-relations •  Mashup 360° (business intelligence) (market intelligence) •  Trusted queries Control (competitive intelligence) Connect the dots & Engage •  Trends & pace •  Scoring & buzz •  Key Opinion Leaders •  Maps (geo, graphs) 3
  4. 4. Everyone needs a cockpit … For search & discovery Extended access to data Qualified data Consistent information Senses-centric Immersive Interactive Intuitive
  5. 5. … adressing all digital issues Don’t presuppose how people will reach the target & get the information Customization Socialization Simplification Help people getting their ways through semantic interactions (Data sense & Immersive Virtuality)
  6. 6. Connect the dots with Search Based Applications Deconstruct - Collect raw content (in-house or outside) Molecular approach - Retrieve relevant data (from business items’ perspective) Repurpose - Publish value-added information
  7. 7. Cloud challenges : Big data computing Seman<cs  Processing  at  web  scale   Analyze   Transform   Retrieve   Document   Content   Data   Informa<on      Shots      Images      detec5on      colors      tagging      faces,  text   XML      …      …      Audio      Speech      Words      speech      languages      keywords      tones      words      topics   •   Crawling      …      …      …   •   Scrapping  
  8. 8. The Semantic Factory Set  of  Documents     Cluster   Document   Classify   Extract   Text   Normalize   Language   Detect   Rules  Match   Processing   En55es   Index   Meta  Data  
  9. 9. Web as a database – Restminer/Exatrack demo
  10. 10. Enrich navigation context – Wikifier demo
  11. 11. Multimedia example: video handling  Rich media (audio, images)  Rich content (audio, image, links, text, time-coded content)  Rich applications (multimedia repurposing)
  12. 12. Video – Voxalead demo
  13. 13. Hypermedia application – France24 experience
  14. 14. Images – exalead.images / Chromatik demo
  15. 15. Music – MuMa demo
  16. 16. Link the data – Sourcier/Constellations/C-Track
  17. 17. Search Based Innovation  Usability (context-based navigation, content recomendation)  Agillity (noSQL, cloud-native technologies)  Performance (scalability – business compliant cost model)

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