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Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

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Diving into the cloud with
Search Based Applications




                             Jean-Marc Lazard – Head of Innovation Labs
                                   " Making Information sounds like Innovation "
Single users facing the cloud (the web scale challenge)




                                      Performance & agility challenge
                              Information volume, real time, distributed data




Usability challenge
Conversational, contextual
Applications typology


Search & navigate                                                                      Get the directions
 •  Keywords                                                                           •  Semantics
 •  Categorization                                                                     •  Clustering
 •  Analytics            Explore                                Discover               •  Co-relations
 •  Mashup 360°      (business intelligence)                   (market intelligence)
                                                                                       •  Trusted queries




                                               Control
                                        (competitive intelligence)




                                   Connect the dots & Engage
                                    •  Trends & pace
                                    •  Scoring & buzz
                                    •  Key Opinion Leaders
                                    •  Maps (geo, graphs)
3
Everyone needs a cockpit …

                             For search & discovery
                             Extended access to data

                             Qualified data

                             Consistent information




                                       Senses-centric
                                       Immersive

                                       Interactive

                                       Intuitive
… adressing all digital issues


                                 Don’t presuppose how people will reach
                                 the target & get the information




                                                Customization

                                                Socialization

                                                Simplification


                                 Help people getting their ways
                                 through semantic interactions
                                 (Data sense & Immersive Virtuality)
Connect the dots with Search Based Applications

Deconstruct - Collect raw content (in-house or outside)
Molecular approach - Retrieve relevant data (from business items’ perspective)
Repurpose - Publish value-added information

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Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

  • 1. Diving into the cloud with Search Based Applications Jean-Marc Lazard – Head of Innovation Labs " Making Information sounds like Innovation "
  • 2. Single users facing the cloud (the web scale challenge) Performance & agility challenge Information volume, real time, distributed data Usability challenge Conversational, contextual
  • 3. Applications typology Search & navigate Get the directions •  Keywords •  Semantics •  Categorization •  Clustering •  Analytics Explore Discover •  Co-relations •  Mashup 360° (business intelligence) (market intelligence) •  Trusted queries Control (competitive intelligence) Connect the dots & Engage •  Trends & pace •  Scoring & buzz •  Key Opinion Leaders •  Maps (geo, graphs) 3
  • 4. Everyone needs a cockpit … For search & discovery Extended access to data Qualified data Consistent information Senses-centric Immersive Interactive Intuitive
  • 5. … adressing all digital issues Don’t presuppose how people will reach the target & get the information Customization Socialization Simplification Help people getting their ways through semantic interactions (Data sense & Immersive Virtuality)
  • 6. Connect the dots with Search Based Applications Deconstruct - Collect raw content (in-house or outside) Molecular approach - Retrieve relevant data (from business items’ perspective) Repurpose - Publish value-added information
  • 7. Cloud challenges : Big data computing Seman<cs  Processing  at  web  scale   Analyze   Transform   Retrieve   Document   Content   Data   Informa<on      Shots      Images      detec5on      colors      tagging      faces,  text   XML      …      …      Audio      Speech      Words      speech      languages      keywords      tones      words      topics   •   Crawling      …      …      …   •   Scrapping  
  • 8. The Semantic Factory Set  of  Documents     Cluster   Document   Classify   Extract   Text   Normalize   Language   Detect   Rules  Match   Processing   En55es   Index   Meta  Data  
  • 9. Web as a database – Restminer/Exatrack demo
  • 10. Enrich navigation context – Wikifier demo
  • 11. Multimedia example: video handling  Rich media (audio, images)  Rich content (audio, image, links, text, time-coded content)  Rich applications (multimedia repurposing)
  • 13. Hypermedia application – France24 experience
  • 14. Images – exalead.images / Chromatik demo
  • 16. Link the data – Sourcier/Constellations/C-Track
  • 17. Search Based Innovation  Usability (context-based navigation, content recomendation)  Agillity (noSQL, cloud-native technologies)  Performance (scalability – business compliant cost model)