1.
A Look at the LensesThomasVander WalCFPB :: Washington, DC :: 21 February 2013

2.
Who is Thomas?

3.
Model of Attraction

4.
Model of Attraction ReceptorsIntellectual PerceptualMechanicalPhysical

5.
The Focus of the Webhas Changed

6.
Was

7.
I Go Get• We sought “their” information• Focus on content provider• One device• One use• Proprietary formats• Findability focus

8.
Is

9.
Come To Me• Our information we found orcreated• Focus on person using• Reuse• Attracting and keeping attracted• Across devices• Open formats• Refindability focus

10.
InfoCloudsPersonalInfoCloudLocalInfoCloudGlobal InfoCloudExternal InfoCloud

11.
WorkOrganizationsAffiliationsLocationSocialSoftwareNear inThoughtPortalsFriendsLocalInfoCloudLocal InfoCloud

12.
GlobalInfoCloudLocalInfoCloudPersonalInfoCloudSeekingRecognizingRetaining/StoringUsing/CreatingFollowingPersonal Info Cycle

13.
InfoCloud Solutions, Inc. - 2004WorkDesk Intellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxxHomeLiving Room Intellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxxMeetingsIntellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxxOfficeIntellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxxDrivingIntellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxxMobileTransit Intellectual PerceptualMechanicalPhysicalPersonalInfoCloudXxxx xxxxxxxx xxxxx XXX xxXxxx xxxx

14.
The “F” Word

15.
Folksonomy

16.
❖ Folksonomy is the result of personal free taggingof pages and objects for ones own retrieval❖ The tagging is usually done in a socialenvironment (shared and open to others)❖ The act of tagging is done by the personconsuming the informationFolksonomy: Definition

17.
Object IdentityMetadataInterestVocabularyDefinitionFolksonomy Triad

18.
Object IdentityMetadataDefinitionVocabularyTerminologyInterestCultureCommunityDual Folksonomy Triad

19.
Folksonomyvs.Taxonomy

20.
Taxonomy FolksonomyTaxonomy & Folksonomy

21.
70% of Folksonomy tagterms not in TaxonomyJ.Trant regarding Steve.museum

22.
CompensatingTaxonomy Folksonomy+ Structure - Messy+ Efficiency - Difficult Findability+ Solid foundation - Slow to emerge- Resource intensive + Relatively inexpensive- Not emergent + Emergent by nature- Difficult to validate + Continual validation

23.
50+ Social Lenses

24.
Social LensesFoundation of The ConnectedCompany Book

25.
Identify Gaps

26.
Understand Dimensions

27.
See Complexity

28.
Questions

29.
www.designforcontext.com0 Thomas0Vander0Wal0Contact:(» THOMAS@DESIGNFORCONTEXT.COM3