The document discusses the power and impact of social media. It begins by exploring the origins and definitions of social media, noting that it involves user-generated content shared through accessible publishing platforms. Examples are given of popular social media sites like Twitter, Facebook, and Reddit. The document then discusses how to effectively engage an audience on social media through starting conversations, being transparent, highlighting follower content, and maintaining two-way communication. Several case studies are presented that illustrate how social media can spread news and information in real-time via platforms like Twitter. The key takeaway is that social media is about action and conversation between users.

1. The Power of Social Media

2. Where it all Started

3. Building My Brand

4. Social Media is Worldwide

5. Global Response??

6. So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

7. Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

8. Social Media WOW – Where to Start?

10. So What is Social Media?

12. You post tweets for your followers to read

13. Your followers post tweets for you to read

15. How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers

16. The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - It’s not IM It’s not Texting  This is KEY!!

17. MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT

18. 2-WAY Conversation

19. The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

20. Case Study 1 East Coast Earth Quake

21. Where Did You Hear the News? User Controlled Information

23. Osama bin laden’s Death – 5,000

24. Japan Earthquake – 5,530

25. Woman’s World Cup Soccer Loss – 7,196

26. Beyonce Baby – MTV – 8,868

28. All Fun and Games?

29. Be Careful!!

31. Where do I start?

32. Start with a Website

33. Start with Videos

34. Start with a Blog

35. Facebook Business Page

36. Start with a Twitter

37. Build Your Business Spot in Social Media Just Do it Start Slow Have a Plan Be Yourself Listen!

39. Remember the “Social” In Social media

40. Who has used a guest book?THAT’S SOCIAL MEDIA

41. It really isn’t about me…

42. It’s all about YOU!

43. THANK YOU!! Tom Clifford hcmiller.com / tommytrc.com @tommytrc tomc@hcmiller.com