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Social Media 101
“There’s no such thing
as a stupid question!”
Where it all started…
Social Media is Worldwide
Global Response??
So What is Social Media?
Social media is content created by
people using highly accessible and
scalable publishing technol...
Say What??
A category of sites that is based on user
participation and user-generated content. They
include social network...
Social Media WOW – Where to Start?
So What is Social Media?
What is Twitter?
 Twitter is a social network comprised of short updates, or tweets
 You post tweets for your followers ...
– A Network about Everything
So, what’s your social
network about?
Nothing.
Nothing.
Everybody’s doing
something - we’ll
d...
How to Engage in SM?
• Connect to your Audience
• Ask Questions that Invite Discussion
• Be transparent
• Be yourself
• Do...
The Conversation is key
• Remember Social Media is a 2 WAY Conversation
• BUT - It’s not IM It’s not Texting  This is KEY...
Meaningful Conversation
• People may not respond immediately
• People can not see your facial expressions
• Social Media i...
2-WAY Conversation
The Power of Social Media
• Who remembers this picture?
• Flight 1549
• Hudson River
• Twitter had
the Scoop 1st
• NOT CNN...
Case Study 2
Fort Hood Shooting
Where Did People Get Info?
Real Time Information
Social Media Backlash - Gap
All Fun and Games?
Be Careful!!
Watch what you post
• 70% of hiring managers have rejected
applicants due to Online information*
*Microsoft Study
Where do I start?
Start with a Website
Start with Videos
Start with a Blog
Start with a Twitter
Build Your Spot in
Social Media
1. Just Do it
2. Start Slow
3. Be Yourself
Just Do It
• People think Social Media is Hard
• Remember the “Social”
In Social media
• Who has used a
guest book?
THAT’S...
It really isn’t about me…
It’s all about YOU!
THANK YOU!!
TOM CLIFFORD
www.tommytrc.com
@tommytrc
tomc@hcmiller.com
Social media 101 kimberly high
Social media 101 kimberly high
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Social media 101 kimberly high

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Speech given to the Kimberly, WI High School Marketing classes. November 23, 2010

Published in: Business, Technology
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Social media 101 kimberly high

  1. 1. Social Media 101 “There’s no such thing as a stupid question!”
  2. 2. Where it all started…
  3. 3. Social Media is Worldwide
  4. 4. Global Response??
  5. 5. So What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. ... en.wikipedia.org/wiki/Social_media
  6. 6. Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define
  7. 7. Social Media WOW – Where to Start?
  8. 8. So What is Social Media?
  9. 9. What is Twitter?  Twitter is a social network comprised of short updates, or tweets  You post tweets for your followers to read  Your followers post tweets for you to read  Platform for the web or your mobile device
  10. 10. – A Network about Everything So, what’s your social network about? Nothing. Nothing. Everybody’s doing something - we’ll do nothing. Nothing?
  11. 11. How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent • Be yourself • Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers
  12. 12. The Conversation is key • Remember Social Media is a 2 WAY Conversation • BUT - It’s not IM It’s not Texting  This is KEY!!
  13. 13. Meaningful Conversation • People may not respond immediately • People can not see your facial expressions • Social Media in many ways is like e-mail and can be abused • THAT’S NOT WHAT I MEANT
  14. 14. 2-WAY Conversation
  15. 15. The Power of Social Media • Who remembers this picture? • Flight 1549 • Hudson River • Twitter had the Scoop 1st • NOT CNN, FOX MSNBC -Majors NO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  16. 16. Case Study 2 Fort Hood Shooting
  17. 17. Where Did People Get Info? Real Time Information
  18. 18. Social Media Backlash - Gap
  19. 19. All Fun and Games?
  20. 20. Be Careful!!
  21. 21. Watch what you post • 70% of hiring managers have rejected applicants due to Online information* *Microsoft Study
  22. 22. Where do I start?
  23. 23. Start with a Website
  24. 24. Start with Videos
  25. 25. Start with a Blog
  26. 26. Start with a Twitter
  27. 27. Build Your Spot in Social Media 1. Just Do it 2. Start Slow 3. Be Yourself
  28. 28. Just Do It • People think Social Media is Hard • Remember the “Social” In Social media • Who has used a guest book? THAT’S SOCIAL MEDIA
  29. 29. It really isn’t about me…
  30. 30. It’s all about YOU!
  31. 31. THANK YOU!! TOM CLIFFORD www.tommytrc.com @tommytrc tomc@hcmiller.com

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