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Social Media101

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This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!

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Social Media101

  1. 1. SOCIAL MEDIA : 101
  2. 2. SOCIAL MEDIA : 101 Presented by Nathan Smith
  3. 3. My 15 Minutes
  4. 4. My 15 Minutes
  5. 5. My 15 Minutes
  6. 6. My 15 Minutes
  7. 7. My 15 Minutes
  8. 8. Remember When... All business was built on relationship?
  9. 9. Remember When... All business was built on relationship? The Doctor
  10. 10. Remember When... All business was built on relationship? The Doctor
  11. 11. Remember When... All business was built on relationship? The Doctor The Milkman
  12. 12. Remember When... All business was built on relationship? The Doctor The Milkman
  13. 13. What is ‘Social Media’?
  14. 14. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media
  15. 15. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community.
  16. 16. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community. Social Media is the new “word of mouth”
  17. 17. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community. Social Media is the new “word of mouth” Gary Vaynerchuk said that Twitter is “Word of mouth...on steroids!”
  18. 18. Social / New Media
  19. 19. Social / New Media
  20. 20. Social / New Media
  21. 21. Social / New Media
  22. 22. Social / New Media
  23. 23. Social / New Media
  24. 24. Social / New Media
  25. 25. The #1 Search Engine
  26. 26. The #1 Search Engine
  27. 27. The #2 Search Engine?
  28. 28. The #2 Search Engine?
  29. 29. Business & Non-Profits go where the people go
  30. 30. Business & Non-Profits go where the people go
  31. 31. Business & Non-Profits go where the people go Get used to it...New Media is here to stay!
  32. 32. The #1 site in terms of engagement
  33. 33. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google...
  34. 34. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google... COMBINED!
  35. 35. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google... COMBINED! More than 400,000,000 active users
  36. 36. Where do I start?
  37. 37. Where do I start?
  38. 38. Where do I start? Create a personal account
  39. 39. Where do I start? Create a personal account Create a ‘fan’ page for your organization
  40. 40. Where do I start? Create a personal account Create a ‘fan’ page for your organization Customize your fan page with your face. Give someone for people to identify with your brand.
  41. 41. A micro-blogging platform
  42. 42. A micro-blogging platform Broadcast messages of 140 characters or less
  43. 43. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate
  44. 44. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate Approximately 100,000,000 users
  45. 45. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate Approximately 100,000,000 users Growing by 6.5 million per month
  46. 46. Where do I start?
  47. 47. Where do I start? Create a profile
  48. 48. Where do I start? Create a profile Complete all of the details
  49. 49. Where do I start? Create a profile Complete all of the details Complete the bio with info that tells something about your passions
  50. 50. Where do I start? Create a profile Complete all of the details Complete the bio with info that tells something about your passions Write your first ‘tweets’ about a topic that is consistent with what you will be tweeting about...something that excites you!
  51. 51. Where do I start?
  52. 52. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them
  53. 53. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them Use search.twitter.com to look for other users in your niche, talking about your niche, or living in your geographical area.
  54. 54. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them Use search.twitter.com to look for other users in your niche, talking about your niche, or living in your geographical area. Respond appropriately and timely to each tweet directed to you.
  55. 55. Where do I start?
  56. 56. Where do I start? CARE!
  57. 57. Where do I start? CARE! CARE!
  58. 58. Where do I start? CARE! CARE! CARE!
  59. 59. Where do I start? CARE! CARE! CARE! ie... GIVE A CRAP!
  60. 60. Don’t be a social media douchebag! Common signs of douchebaggery...
  61. 61. Don’t be a social media douchebag! Common signs of douchebaggery...
  62. 62. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link
  63. 63. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link Not responding to feedback
  64. 64. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link Not responding to feedback Constantly looking for withdrawals without making deposits
  65. 65. Don’t be a social media douchebag! Common signs of douchebaggery...
  66. 66. Don’t be a social media douchebag!
  67. 67. Don’t be a social media douchebag! You are over aggressive
  68. 68. Don’t be a social media douchebag! You are over aggressive Spam
  69. 69. Don’t be a social media douchebag! You are over aggressive Spam Bypassing the get-to- know-you phase
  70. 70. Don’t be a social media douchebag!
  71. 71. Concluding tips
  72. 72. Concluding tips Social media is about reciprocation
  73. 73. Concluding tips Social media is about reciprocation You must maintain your presence.
  74. 74. Concluding tips Social media is about reciprocation You must maintain your presence. Be a valuable member of the community by solving problems
  75. 75. Concluding tips Social media is about reciprocation You must maintain your presence. Be a valuable member of the community by solving problems Look for other pages, groups, users, blogs that are centered on your topic and contribute.
  76. 76. Follow me :) twitter.com/CoffeeNate facebook.com/CoffeeNate1
  77. 77. Discussion Time
  78. 78. Discussion Time How can I help your organization?
  79. 79. Discussion Time How can I help your organization? What do you need to know to get started?
  80. 80. Discussion Time How can I help your organization? What do you need to know to get started? ASK A QUESTION :)
  81. 81. Discussion Time How can I help your organization? What do you need to know to get started? ASK A QUESTION :) How will you use this information?

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