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Social-ize Yourself

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delivered at http://netcamp.ro on Dec 3rd, 2008

Published in: Business, Technology
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Social-ize Yourself

  1. 1. <ul><li>Social-ize Yourself! </li></ul><ul><li>Diana Georgescu </li></ul><ul><li>Social Media strategist </li></ul><ul><li>http://republika.ro </li></ul><ul><li>Geek Dinner / RO Tweet Meet/ Geek Meet </li></ul>
  2. 2. <ul><li>YOU are here… </li></ul>
  3. 4. Confused?!
  4. 5. <ul><li>Getting bored to talk to YOURSELF? </li></ul>… or
  5. 7. <ul><li>JOIN the conversation! </li></ul><ul><li>:) </li></ul>
  6. 9. <ul><li>“ Give PEOPLE the power to SHARE </li></ul><ul><li>and make the world more </li></ul><ul><li>OPEN and CONNECTED.” </li></ul>
  7. 10. Yes, it’s all about <ul><li>Twitter, Twitter, T WITTER </li></ul>
  8. 11. Why? <ul><li>the fastest growing micro-blogging platform: launched in July 2006, now hosts 3 million users </li></ul><ul><li>between blogs and emails - a live history maker </li></ul><ul><li>the most third-party apps </li></ul><ul><li>FREE marketing channel </li></ul><ul><li>responds to one simple question: </li></ul>
  9. 12. <ul><li>What are YOU doing? </li></ul><ul><li>(hmm…) </li></ul>
  10. 14. And also… <ul><li>What is YOUR AUDIENCE </li></ul><ul><li>doing? </li></ul>
  11. 15. <ul><li>“ So who are these people? </li></ul><ul><li>And what are they saying </li></ul><ul><li>about MY product?” </li></ul>
  12. 16. <ul><li>FIND OUT! </li></ul><ul><li>Lean an ear towards them </li></ul><ul><li>and LISTEN </li></ul>
  13. 17. <ul><li>Social Media channels </li></ul><ul><li>make it easy for you </li></ul>
  14. 18. COMPANIES are using Twitter to listen to and feedback their customers: <ul><li>@RichardatDell / @ LionelatDell </li></ul><ul><li>@Zappos </li></ul><ul><li>@ ATTNews </li></ul>
  15. 19. OTHER Social Networks use Twitter to keep users informed on downtime or share news about their latest releases – and they often use a SPOKESPERSON : <ul><li>@PeteratSkype </li></ul><ul><li>@Jaiku </li></ul><ul><li>@Seesmic </li></ul><ul><li>@FriendFeed </li></ul><ul><li>@DopplrHQ + @dopplr (trip-tracking bot) </li></ul><ul><li>@Facebook </li></ul>
  16. 20. LIVE Marketing research <ul><li>http://search.twitter.com </li></ul><ul><li>(o_O who’s talking!) </li></ul>
  17. 21. In the end… <ul><li>It’s all about the USERS! </li></ul>
  18. 22. (tasty tasty… crisis ?) <ul><li>MOTRIN’s baby-as-fashion accessory ad: </li></ul><ul><li>lots of comments among moms in </li></ul><ul><li>the blogosphere </li></ul><ul><li>a teaching moment about how </li></ul><ul><li>Social Media can be used to monitor, </li></ul><ul><li>respond and/or prevent negative </li></ul><ul><li>responses from… Social Media. </li></ul><ul><li>Johnson & Johnson should have used </li></ul><ul><li>various social media channels </li></ul><ul><li>to state their point of view </li></ul><ul><li>and/or apologize directly to that </li></ul><ul><li>channel’s audience. </li></ul>
  19. 23. Johnson & Johnson issued an apology: <ul><li>&quot;With regard to the </li></ul><ul><li>r ecent  Motrin  advertisement … </li></ul><ul><li>w e have heard you.&quot; </li></ul><ul><li>( vice-president Kathy Widmer ) </li></ul>
  20. 24. <ul><li>Social Reputation </li></ul>
  21. 25. Guy Kawasaki says: <ul><li>1. Forget the “influentials ” . </li></ul><ul><li>2. Defocus your efforts. </li></ul><ul><li>3. Monitor what people are saying about you . </li></ul><ul><li>4. Get as many followers as you can . </li></ul><ul><li>5. Ask for help . </li></ul><ul><li>6. Make it easy to tweet on your behalf. </li></ul><ul><li>7. Make it easy to “post to Twitter.” </li></ul><ul><li>8. Offer advice deals to Twitter users. </li></ul><ul><li>9. Tell the complainers where to go. </li></ul>
  22. 26. Diana says:
  23. 27. Erm… <ul><li>Forgetting something? </li></ul>
  24. 28. SOCIAL OBJECTS: <ul><li>objects with Sociability baked-in </li></ul><ul><li>p roducts that allow people to have conversations with other people </li></ul><ul><li>main quality = r emarkabil i ty (Seth Godin) </li></ul><ul><li>Indirect Marketin g </li></ul>
  25. 29. According to http://gapingvoid.com <ul><li>The Blue Monster is a Social Object </li></ul>
  26. 30. Hugh says: <ul><li>1. Social Object = Sharing Device </li></ul><ul><li>2. Social Networks -> Social Objects <- N odes </li></ul><ul><li>3. The network is more powerful than the node. </li></ul><ul><li>4. If your product is not a Social Object , why are you in business? </li></ul><ul><li>5. G eek =   s omebody who socializes via objects </li></ul>
  27. 31. THIS… <ul><li>is the ultimate </li></ul><ul><li>Social Object! </li></ul>
  28. 32. <ul><li>8. You turn a product into a Social Object through Social Gestures . </li></ul><ul><li>9. Products go viral when people can share them like gifts. </li></ul><ul><li>1 0 . It’s the not the object itself , but the conversations that happen around i t.  </li></ul><ul><li>1 1 . Same with  a bottle of wine . </li></ul><ul><li>1 2 . W e use Social Objects to SHARE ourselves with other people. </li></ul><ul><li>1 3 . Social Objects are the FUTURE of marketing. </li></ul>
  29. 34. <ul><li>Thank you! </li></ul>
  30. 35. Credits <ul><li>Wikipedia </li></ul><ul><li>http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg </li></ul><ul><li>Brian Solis </li></ul><ul><li>http://www.briansolis.com/2008/08/introducing-conversation-prism.html </li></ul><ul><li>Hugh MacLeod </li></ul><ul><li>http://gapingvoid.com </li></ul><ul><li>Cosmin Ghiurau </li></ul><ul><li>Motrin case study </li></ul><ul><li>Guy Kawasaki </li></ul><ul><li>http://blog.guykawasaki.com/2008/12/how-to-use-twit.html </li></ul><ul><li>Geek&Poke </li></ul><ul><li>http://geekandpoke.typepad.com </li></ul>
  31. 36. Follow me! <ul><li>http://twitter.com/dianamaria </li></ul><ul><li>http://linkedin.com/id/dianageorgescu </li></ul><ul><li>http://profile.to/dianageorgescu </li></ul>
  32. 37. See you @rotweetmeet

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