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Palmer cip group_presentation

  1. 1.
  2. 2. What is Twitter?<br /><ul><li>Social networking site for microblogging
  3. 3. shortened blogging, basic features
  4. 4. Tweets up to 140 characters
  5. 5. offers speedy, to the point messages
  6. 6. “Tweeps”
  7. 7. following/followers
  8. 8. Trending topics
  9. 9. what’s being talked about</li></li></ul><li>Twitter for Businesses<br /><ul><li>Company-Customer relationship building
  10. 10. engaging consumers to interact with company
  11. 11. up to date information
  12. 12. utilized for promotions
  13. 13. 2-way communication
  14. 14. Social networking campaigns
  15. 15. The Verizon Holiday campaign
  16. 16. Verizon pages: offers, support, wireless</li></li></ul><li>Screenshot of Firehouse Subs’ Twitter<br />
  17. 17. Screenshot of Southwest Airlines’ Twitter<br />
  18. 18. Screenshot of Verizon Wireless’ Twitter<br />
  19. 19. Twitter for Businesses<br /><ul><li>Ability to be used as a tactic
  20. 20. informational, attitudinal, behavioral
  21. 21. Quantifiable success
  22. 22. Followers
  23. 23. Retweets
  24. 24. Participation
  25. 25. What’s being said about the company?</li></li></ul><li>CEO predicts future uses for Twitter via ZDNet<br />
  26. 26. The Future of Twitter:Medium for recruitment and retention<br /><ul><li>Most likely to start at the student level
  27. 27. Benefits of Twitter for recruitment:
  28. 28. Firms are attempting to help cut recruitment costs
  29. 29. Good way to find web-savvy people
  30. 30. Instructions of how a company could implement this are available online</li></li></ul><li>The Future of Twitter:Twitter in the Classroom<br /><ul><li>Benefits of Twitter in the classroom
  31. 31. Keeps students connected
  32. 32. Expand the classroom community
  33. 33. Merge classroom conversations with outside conversations
  34. 34. Increase students’ awareness of world activities
  35. 35. Help to provide instantaneous feedback
  36. 36. Difficulty is getting teachers on-board
  37. 37. AcademHack has Instructions available to help teachers to set up their class on Twitter</li></li></ul><li>Practical Uses and Current Events<br /><ul><li>Since the inception of Twitter companies and individuals have sought practical applications for the Web site:
  38. 38. Marketing in the Twitter Era
  39. 39. News Tweets
  40. 40. Implications: When Tweets Go Bad</li></ul>Screenshot of ‘100 Best Twitter Feeds’ via ratedcolleges.com<br />
  41. 41. Marketing in the Twitter Era<br /><ul><li>Businesses and individuals seek ways to use Twitter as a promotional tool. Twitter encourages this through “Twitter 101,” a web-based tutorial aimed at business users.</li></ul>Free Marketing<br /><ul><li>Share Information
  42. 42. Gather Market Intelligence
  43. 43. Build consumer relationships
  44. 44. Politics and Government</li></ul>Etsy<br /><ul><li>Online Marketplace
  45. 45. “Newbie mistake”
  46. 46. RSS feed to Success-feed</li></ul>GoPromotional.com<br /><ul><li>UK Promotional Product Suppliers
  47. 47. Launches Facebook and Twitter Marketing Techniques</li></li></ul><li>News and Twitter<br /><ul><li>The world of news is changing; often times breaking news stories are now communicated via Twitter.
  48. 48. Micro blogging
  49. 49. Instantaneous
  50. 50. Guaranteed Readership
  51. 51. ‘an extension of our senses’ - Marshall McLuhan</li></li></ul><li>News and Twitter<br /><ul><li>Michael Jackson’s Death
  52. 52. Mumbai Terrorist Attacks
  53. 53. Egypt
  54. 54. Hosni Mubarak and Egyptian Communications
  55. 55. Twitter Uprisings
  56. 56. Sultan Al Qassimi</li></ul>Egypt riots<br />
  57. 57. When Tweets Go Bad<br /><ul><li>Irresponsible tweeting can have irreparable consequences.
  58. 58. Self Destruction
  59. 59. Tweet Etiquette
  60. 60. 7 Steps to Socially Responsible Tweeting. (Link)
  61. 61. NirRosen
  62. 62. Legal Proceedings
  63. 63. Daniel Knight Hayden
  64. 64. Horizon Realty Group v. Amanda Bonnen
  65. 65. Dawn Simorangkir v. Courtney Love</li></li></ul><li>Works Cited<br /><ul><li>Academhack. So You Want to Microblog (Twitter) With Your Students? 21 May 2008. 3 March 2011 http://academhack.outsidethetext.com/home/2008/so-you-want-to-microblog-twitter-with-your-students/.
  66. 66. Al-Khalifa, Hend S. Twitter in Academia. 20 August 2010. 3 March 2011 http://www.elearnmag.org/subpage.cfm?section=case_studies&article=42-1.
  67. 67. Amos, Deborah. Through Protests, One Man Helps Define Twitter. 17 February 2011. 6 March 2011 <http://www.npr.org/2011/02/17/133841665/through-protests-one-man-helps-define-a-new-media>.
  68. 68. Christopher Null. Twitter Etiquette: How to Tweet Politely. 28 July 2009. March 7 2011. http://www.pcworld.com/article/169137/twitter_etiquette_how_to_tweet_politely.html
  69. 69. Coyle, Jake. Is Twitter The 21st Century News Source? 1 July 2009. 6 March 2011 <http://www.huffingtonpost.com/2009/07/01/is-twitter-the-21st-centu_n_223903.html>.
  70. 70. Huffington Post. Nir Rosen Resigns Over Offensive Tweets about Lara Logan. 2 February 2011.  6 March 2011 <http://mimipost.com/nir-rosen-resigns-over-offensive-tweets-about-lara-logan.html>
  71. 71. Li, Charlene and Josh Bernoff. Groundswell: winning in a world transformed by social technologies. Boston: Harvard Business Press, 2008.
  72. 72. Maldonado, Natalia. "Career World." 38.5 (2010): 26-29.
  73. 73. "Marketing in a Hyper-Social World." Journal of Advertising Research 50.3 (2010): 232-239.
  74. 74. Marketwire. GoPromotional.com Launches Exclusive Facebook Twitter Marketing Technique Promotional 3 March 2011. 6 March 2011 <http://www.marketwire.com/press-release/GoPromotionalcom-Launches-Exclusive-Facebook-Twitter-Marketing-Technique-Promotional-1405209.htm>
  75. 75. Marshall, Jack. Businesses Turn to Twitter to Cut Recruitment Costs. 24 March 2009. 3 March 2011 http://www.clickz.com/clickz/news/1715656/businesses-turn-twitter-cut-recruitment-costs.
  76. 76. McLuhan, Marshall, and W. Terrence Gordon. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003. Print.
  77. 77. Meranda, Seth. Interactive Media for Higher Education. 4 February 2008. 3 March 2011 http://imhe.blogspot.com/2008/02/ways-to-use-twitter-in-academia.html.
  78. 78. Miami Herald. Courtney Love Twitter Case. 4 March 2011. 6 March 2011. http://www.miamiherald.com/2011/03/04/2098230/courtney-love-twitter-case.html
  79. 79. Ross, Jason. How to use Twitter for Recruitment. 13 July 2010. 3 March 2011 <http://blog.theduffyagency.com/methodical_madness/2010/07/how-to-use-twitter-for-recruitment.html>.
  80. 80. Twitter.com. Twitter for Business. 6 March 2011.< http://business.twitter.com/optimize/case-studies/etsy></li></ul>Presentation by Micheal Howard, Ella Palmer, Stacey Palmieri, Victoria Priester<br />

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