SOCIAL MEDIA TOOLSExperiences of a small ruminant specialist SUSAN SCHOENIAN Sheep & Goat Specialist www.sheepandgoat.com email@example.com
Online technologies and practices that people use to share opinions, insights, experiences, and perspectives. A broad term used to define website and web applications where you have social interactions around a media form. Tools and platforms people use to publish, converse and share content online. Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. A combination of sociology and Information technology that allows people to publish their own content and to establish business or personal relationships.What is social media?
1. Blogs 2. Social networking 14. Comment communities 3. Social news 15. Regional social media sites 4. Social measuring 16. Podcasting communities 5. Micro-blogging 17. Blog networks 6. Social bookmarking 18. Blogging communities 7. Social Q & A 19. Presentation-sharing sites 8. Video sharing 20. Content-driven communities 9. Photo sharing 21. Product-based communities 10. Social search 22. Review and recommendation sites 11. Professional networks 23. Other 12. Niche communities 13. Social e-mailThere are at least 23 differentkinds of social media. http://onbloggingwell.com/23-types-of-social-media-sites/
Rank Site Type # unique visitors 1 Facebook Social networking 950 million 2 YouTube Video sharing 880 million 3 Wikipedia Content-driven 410 million 4 BlogSpot Blog 340 million 5 Twitter Micro-blogging 170 million 6 WordPress Blog 130 million 7 Linkedln Professional network 96 million 8 Google Plus+ Social search 90 million 9 DailyMotion Video motion 60 million 10 Flickr™ Photo sharing 51 millionTop 10 social media sites of 2012 http://socialmediachimps.com/platforms/most-visited-social-media-platforms-2012/
Mass influence! Social media is a culture changer, not a fad. Anti-AG activist groups are becoming increasingly active on social networks.Why should you embrace social media?
We have a good story to tell.We need to tell our story!
Marketing If you’re a direct marketer or service provider, social media is a great way to promote your products (and services) and engage and build your customer base.How can social media help your farm?
Information Gain knowledge Share ideas Research products Find supportWhat else is social media good for?
My Social media tool box Blogs (2006) Flickr™ (2007) SlideShare (2010) Twitter (2010) Facebook (2011) Linkedln Pinterest YoutubeUME Small Ruminant Program
Online diary: a discussion or information site that consists of discreet entries (posts) that are displayed in reverse chronological order. Most blogs are interactive: visitors can leave comments. “Real” web site: content is indexed by search engines. There are many FREE blogging platforms. http://askavetsheep.wordpress.com/What is a blog?
Created in 2006 to provide information to sheep and goat producers and anyone else interested in small ruminants. Contains information news, images, presentations, and research findings. 795 posts 178,409 viewsShepherd’s Notebook blogmdsheepgoat.blogspot.com
Created in 2006 to provide information to consigners, potential buck buyers, and anyone else interested in our meat goat testing program. Blog entries contain links to all test data and reports (PDF files). All consigners have had Internet access and the blog has turned out to be an excellent tool of communication. 291 posts 41,555 viewsW. MD Pasture-Based Meat Goat Performance Testmdgoattest.blogspot.com
My farm blog Helps to promote sales of breeding stock.The Baalandsbaalands.blogspot.com
Most popular online photo management and sharing application. Established in 2004; acquired by Yahoo in 2005. More than 6 billion images. Can organize images into sets and categories and search using (meta)tags. Low cost ($25/year)What is Flickr™
Began posting images in 2007 (6,454 images). #1 image: 524,643 viewsMy Flickr™www.flickr.com/baalands
Presentation sharing web site, e.g. PowerPoint presentations. Also supports documents, PDFs, and videos. Useful tool for education and e-learning. Can imbed presentations in social media.What is SlideShare?
Began uploading files in 2010 (99 presentations).SlideSharewww.slideshare.net/Schoenian
Established in 2006. Micro-blogging service. Can post text-based messages up to 140 characters, known as “tweets.” Messages can be grouped using hash tags (#). Over 500 million registered users, generating over 340 million tweets daily. 59% of users are women.What is Twitter?
Since 2010, Shepherd’s Notebook blog entries have been automatically sent to Twitter.Twittertwitter.com/MDSheepGoat
Launched in 2004. The most popular social networking web site, surpassing MySpace in 2008. Over 1 billion users, half of which use Facebook on a mobile device. 57% of Facebook users are women. Personal and business uses.What is Facebook?
Established page in October 2011.Facebookwww.facebook.com/MDSmallRuminant
Pinterest YoutubeWhat’s next on my social agenda?
Another (new) way to reach people and extend the reach of my extension program. Branding of my extension program. Integration among social media websites. You get lots of statistics: like, reach, favorite, visit s, views, downloads, etc .What I like about social media?
No, Twitter Which one(s) to use Facebook is is better! better than Twitter The learning curve Time Measuring impacts Getting people to interact Dealing with negative interactionSocial media challenges
www.facebook.com/MDSmallRuminant twitter.com/MDSheepGoat msheepgoat.blogspot.com mdgoattest.blogspot.com www.slideshare.net/Schoenian www.flickr.com/baalands pinterest.com/mdsheepgoatSocial mediaUME Small Ruminant Program
Sheep don’t tweet. They bleat!Do you have any questions? Thank ewe for your attention.