SOCIAL MEDIA TOOLSExperiences of a small ruminant specialist             SUSAN SCHOENIAN              Sheep & Goat Special...
   Online technologies and practices that    people use to share opinions, insights,    experiences, and perspectives.  ...
1.    Blogs 2.    Social networking                                    14.    Comment communities 3.    Social news       ...
Rank   Site                Type                               # unique visitors 1     Facebook            Social networkin...
Mass influence!    Social media is a culture changer, not a fad.    Anti-AG activist groups are becoming increasingly   ...
We have a            good story              to tell.We need to tell our story!
Marketing   If you’re a direct marketer or service    provider, social media is a great way to promote    your products (...
Information   Gain knowledge   Share ideas   Research products   Find supportWhat else is social media good for?
My Social media tool box    Blogs (2006)    Flickr™ (2007)    SlideShare (2010)    Twitter (2010)    Facebook (2011) ...
   Online diary: a discussion or    information site that consists    of discreet entries (posts)    that are displayed i...
   Created in 2006 to    provide information to    sheep and goat    producers and anyone    else interested in small    ...
   Created in 2006 to provide                         information to consigners,                         potential buck b...
   My farm blog    Helps to promote sales    of breeding stock.The Baalandsbaalands.blogspot.com
   Most popular online photo                      management and sharing                      application.               ...
Began posting images in 2007 (6,454 images).                                  #1 image: 524,643 viewsMy Flickr™www.flickr....
   Presentation sharing web    site, e.g. PowerPoint    presentations.   Also supports documents,    PDFs, and videos. ...
Began uploading files in 2010 (99 presentations).SlideSharewww.slideshare.net/Schoenian
   Established in 2006.                 Micro-blogging service.                 Can post text-based messages up        ...
   Since                       2010, Shepherd’s                       Notebook blog                       entries have be...
   Launched in 2004.   The most popular social    networking web    site, surpassing MySpace in    2008.   Over 1 billi...
   Established page    in October 2011.Facebookwww.facebook.com/MDSmallRuminant
Pinterest                        YoutubeWhat’s next on my social agenda?
   Another (new) way to    reach people and extend    the reach of my    extension program.   Branding of my    extensio...
No,                                           Twitter   Which one(s) to use     Facebook is   is better!                 ...
   www.facebook.com/MDSmallRuminant   twitter.com/MDSheepGoat   msheepgoat.blogspot.com   mdgoattest.blogspot.com   w...
Sheep don’t                       tweet. They                         bleat!Do you have any questions? Thank ewe for your ...
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Social Media Tools

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In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.

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Social Media Tools

  1. 1. SOCIAL MEDIA TOOLSExperiences of a small ruminant specialist SUSAN SCHOENIAN Sheep & Goat Specialist www.sheepandgoat.com sschoen@umd.edu
  2. 2.  Online technologies and practices that people use to share opinions, insights, experiences, and perspectives. A broad term used to define website and web applications where you have social interactions around a media form. Tools and platforms people use to publish, converse and share content online. Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. A combination of sociology and Information technology that allows people to publish their own content and to establish business or personal relationships.What is social media?
  3. 3. 1. Blogs 2. Social networking 14. Comment communities 3. Social news 15. Regional social media sites 4. Social measuring 16. Podcasting communities 5. Micro-blogging 17. Blog networks 6. Social bookmarking 18. Blogging communities 7. Social Q & A 19. Presentation-sharing sites 8. Video sharing 20. Content-driven communities 9. Photo sharing 21. Product-based communities 10. Social search 22. Review and recommendation sites 11. Professional networks 23. Other 12. Niche communities 13. Social e-mailThere are at least 23 differentkinds of social media. http://onbloggingwell.com/23-types-of-social-media-sites/
  4. 4. Rank Site Type # unique visitors 1 Facebook Social networking 950 million 2 YouTube Video sharing 880 million 3 Wikipedia Content-driven 410 million 4 BlogSpot Blog 340 million 5 Twitter Micro-blogging 170 million 6 WordPress Blog 130 million 7 Linkedln Professional network 96 million 8 Google Plus+ Social search 90 million 9 DailyMotion Video motion 60 million 10 Flickr™ Photo sharing 51 millionTop 10 social media sites of 2012 http://socialmediachimps.com/platforms/most-visited-social-media-platforms-2012/
  5. 5. Mass influence!  Social media is a culture changer, not a fad.  Anti-AG activist groups are becoming increasingly active on social networks.Why should you embrace social media?
  6. 6. We have a good story to tell.We need to tell our story!
  7. 7. Marketing If you’re a direct marketer or service provider, social media is a great way to promote your products (and services) and engage and build your customer base.How can social media help your farm?
  8. 8. Information Gain knowledge Share ideas Research products Find supportWhat else is social media good for?
  9. 9. My Social media tool box  Blogs (2006)  Flickr™ (2007)  SlideShare (2010)  Twitter (2010)  Facebook (2011)  Linkedln  Pinterest  YoutubeUME Small Ruminant Program
  10. 10.  Online diary: a discussion or information site that consists of discreet entries (posts) that are displayed in reverse chronological order. Most blogs are interactive: visitors can leave comments. “Real” web site: content is indexed by search engines. There are many FREE blogging platforms. http://askavetsheep.wordpress.com/What is a blog?
  11. 11.  Created in 2006 to provide information to sheep and goat producers and anyone else interested in small ruminants. Contains information news, images, presentations, and research findings. 795 posts 178,409 viewsShepherd’s Notebook blogmdsheepgoat.blogspot.com
  12. 12.  Created in 2006 to provide information to consigners, potential buck buyers, and anyone else interested in our meat goat testing program.  Blog entries contain links to all test data and reports (PDF files).  All consigners have had Internet access and the blog has turned out to be an excellent tool of communication.  291 posts 41,555 viewsW. MD Pasture-Based Meat Goat Performance Testmdgoattest.blogspot.com
  13. 13.  My farm blog Helps to promote sales of breeding stock.The Baalandsbaalands.blogspot.com
  14. 14.  Most popular online photo management and sharing application.  Established in 2004; acquired by Yahoo in 2005.  More than 6 billion images.  Can organize images into sets and categories and search using (meta)tags.  Low cost ($25/year)What is Flickr™
  15. 15. Began posting images in 2007 (6,454 images). #1 image: 524,643 viewsMy Flickr™www.flickr.com/baalands
  16. 16.  Presentation sharing web site, e.g. PowerPoint presentations. Also supports documents, PDFs, and videos. Useful tool for education and e-learning. Can imbed presentations in social media.What is SlideShare?
  17. 17. Began uploading files in 2010 (99 presentations).SlideSharewww.slideshare.net/Schoenian
  18. 18.  Established in 2006.  Micro-blogging service.  Can post text-based messages up to 140 characters, known as “tweets.”  Messages can be grouped using hash tags (#).  Over 500 million registered users, generating over 340 million tweets daily.  59% of users are women.What is Twitter?
  19. 19.  Since 2010, Shepherd’s Notebook blog entries have been automatically sent to Twitter.Twittertwitter.com/MDSheepGoat
  20. 20.  Launched in 2004. The most popular social networking web site, surpassing MySpace in 2008. Over 1 billion users, half of which use Facebook on a mobile device. 57% of Facebook users are women. Personal and business uses.What is Facebook?
  21. 21.  Established page in October 2011.Facebookwww.facebook.com/MDSmallRuminant
  22. 22. Pinterest YoutubeWhat’s next on my social agenda?
  23. 23.  Another (new) way to reach people and extend the reach of my extension program. Branding of my extension program. Integration among social media websites. You get lots of statistics: like, reach, favorite, visit s, views, downloads, etc .What I like about social media?
  24. 24. No, Twitter Which one(s) to use Facebook is is better! better than Twitter The learning curve Time Measuring impacts Getting people to interact Dealing with negative interactionSocial media challenges
  25. 25.  www.facebook.com/MDSmallRuminant twitter.com/MDSheepGoat msheepgoat.blogspot.com mdgoattest.blogspot.com www.slideshare.net/Schoenian www.flickr.com/baalands pinterest.com/mdsheepgoatSocial mediaUME Small Ruminant Program
  26. 26. Sheep don’t tweet. They bleat!Do you have any questions? Thank ewe for your attention.

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