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Using New Media

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April 2, 2008. Miguel Gomez.
Presentation about using new media for family planning programs.

Published in: Technology, Health & Medicine
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Using New Media

  1. 1. 1st HIV Prevention Project Technical Support Conference How to Use New Media in Your Programs PRESENTED BY: Miguel Gomez Director, AIDS.gov April 2, 2006
  2. 2. Remember three things
  3. 3. What is this stuff? <ul><ul><li>It’s online </li></ul></ul><ul><ul><li>Referred to as new media, user-generated, emerging technologies </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Social networks </li></ul></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><ul><ul><li>RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Text messaging </li></ul></ul></ul><ul><ul><ul><li>Gaming </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
  4. 4. What is this stuff? <ul><ul><li>Web as THE meeting place </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Accessible </li></ul></ul><ul><ul><li>Affordable </li></ul></ul>
  5. 5. <ul><li>“ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” </li></ul><ul><li>- Price-Waterhouse, 2006 </li></ul>
  6. 6. Time Magazine 2006 Person of the Year
  7. 7. Why? <ul><li>Folks love this stuff </li></ul><ul><ul><li>It’s about trust - people want something they feel they can trust, is easy to read, and is current </li></ul></ul><ul><ul><li>It’s personalized </li></ul></ul><ul><li>Do YOUR clients love your stuff? </li></ul><ul><ul><li>Visitors spend up to 30 seconds scanning a page before deciding to leave – need to engage! </li></ul></ul>
  8. 8. Health Information on the Web <ul><li>Estimated percent of U.S. adults online: 71-79% </li></ul><ul><li>U.S. Adults 18-29 years old - 90% online </li></ul><ul><li>U.S. Adults who have ever gone online to look for health information increased from 136 million (2006) to 162 million (2007) </li></ul><ul><li>Online health audience = 66% of population </li></ul><ul><li>Search Engines – use ranked 4 th among top four sources for the public turns to for health information </li></ul>Harris Poll (July 31, 2007) Jupiter (2006)
  9. 9. Digital Divide Myth Most people, regardless of their ethnicity, are online.
  10. 10. <ul><li>Demographic of Internet Users as of: October – December 2007 </li></ul><ul><ul><li>White, Non-Hispanic: 76% </li></ul></ul><ul><ul><li>Black, Non-Hispanic: 56% </li></ul></ul><ul><ul><li>English-speaking Hispanic: 79% </li></ul></ul><ul><ul><li>Reference: Usage Over Time. Pew Internet & American Life Project. </li></ul></ul>Digital Divide Myth
  11. 11. New media is… <ul><li>Tools </li></ul><ul><li>Web 2.0 </li></ul><ul><li>User-generated </li></ul><ul><li>Trusted </li></ul><ul><li>Accessible </li></ul><ul><li>Affordable </li></ul><ul><li>A place to meet/social </li></ul>
  12. 12. Blogs <ul><li>What are they? </li></ul><ul><ul><li>Blog is short for a “web log”, often a personal journal written in chronological order (starting with most recent). Most blogs enable visitors to comment on their posts. </li></ul></ul><ul><li>Who’s using them? </li></ul><ul><ul><li>There are more than 112 million blogs (Technorati.comi) </li></ul></ul>
  13. 13. Secretary Leavitt’s Blog
  14. 14. Blog: Comments
  15. 15. AIDS.gov blog
  16. 16. Wikis <ul><li>What is a wiki? </li></ul><ul><ul><li>As of 9/2007, Wikipedia has approximately 8.2 million articles in 253 languages </li></ul></ul><ul><ul><li>36% of American adult internet users have used a wiki </li></ul></ul><ul><ul><li>“ A webpage with an edit button” - David Weekly, pbWiki </li></ul></ul>
  17. 17. Wikis in Plain English www.commoncraft.com/video-wikis-plain-english
  18. 18. Wikipedia: AIDS.gov
  19. 19. Social Networks <ul><li>What are they? </li></ul><ul><ul><li>Sites where people connect, share music, blogs, photos, etc. </li></ul></ul><ul><ul><li>Facebook, MySpace, PatientsLikeMe, Daily Strength, Eons </li></ul></ul><ul><li>Who’s using them? </li></ul><ul><ul><li>MySpace: Over 110 million montly active users (as of 1/08) </li></ul></ul><ul><ul><li>Facebook: Over 60 million members (6/01/08) </li></ul></ul><ul><ul><li>250,000 new registrations/day. </li></ul></ul>
  20. 20. Social Network Sites
  21. 21. Social Network Site
  22. 22. Social Networks: Election ‘08* *No endorsement implied
  23. 23. Podcasts <ul><li>What are they? </li></ul><ul><ul><li>An audio or video available on the Internet. You may listen or view these files on your desktop, or download them onto a mobile device like an iPod or other portable player. </li></ul></ul><ul><ul><li>Often series, subscription-based </li></ul></ul><ul><ul><li>Word of the year in 2005 (Oxford Dictionary) </li></ul></ul>
  24. 24. Podcasts: iTunes
  25. 25. Podcasts: iTunes/CDC
  26. 26. Podcasts: AIDS.gov
  27. 27. RSS Feeds <ul><li>What are they? </li></ul><ul><li>Easy way to distribute your news </li></ul><ul><li>Individualized news feeds </li></ul><ul><li>Brings you specific content that you care about most </li></ul><ul><li>Is your content available via RSS? </li></ul>
  28. 28. Text Messaging
  29. 29. Text Messaging <ul><li>What is text messaging? </li></ul><ul><ul><li>Sending short messages to a cell phone, pager, PDA, or other handheld device. Generally, no more than a 160 characters in length. </li></ul></ul><ul><li>Who’s using it? </li></ul><ul><ul><li>As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. </li></ul></ul>
  30. 30. Text Messaging <ul><li>Youth Access Health Info via Text Messaging </li></ul><ul><li>Text 61827 into your cell phone </li></ul><ul><li>Codes </li></ul><ul><ul><li>D4 - Find out your HIV testing centers </li></ul></ul><ul><ul><li>B2 - If you think you are pregnant </li></ul></ul><ul><li>Program of ISIS and SF Health Department </li></ul>
  31. 31. Text Messaging
  32. 32. <ul><li>Halo 3 </li></ul><ul><ul><li>Fastest selling video game ever </li></ul></ul><ul><ul><li>$300 million in first week </li></ul></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Club Penquin </li></ul></ul>Gaming/Virtual Worlds
  33. 33. <ul><li>Social networking and micro-blogging service </li></ul><ul><li>What are you doing now? </li></ul><ul><li>Send &quot;updates&quot; (or &quot;tweets up to 140 characters long) from their cell phone to the twitter site. </li></ul>
  34. 34. Twitter: March of Dimes
  35. 35. Usability <ul><li>What is it? </li></ul><ul><li>Section 508 of the Rehabilitation Act: </li></ul><ul><li>Requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. </li></ul>
  36. 36. Examples from OPA Community
  37. 37. Examples from OPA Community
  38. 38. Lessons Learned <ul><li>It’s tough if it’s not familiar. </li></ul><ul><ul><li>Not familiar with new media? It’s ok. </li></ul></ul><ul><ul><li>Play. Experiment. </li></ul></ul><ul><ul><li>Don’t make more work for yourself or program </li></ul></ul><ul><ul><li>Take something off your plate before every new media tool you add. </li></ul></ul><ul><ul><li>How do you get familiar? Jump off the cliff! </li></ul></ul><ul><li>You are leaders. You have the content . </li></ul>
  39. 39. What are the three things?
  40. 40. Resources Texting 4 Health CDC Conference slideshare.net/ blog.AIDS.gov
  41. 41. Miguel Gomez (202) 690-5560 contact @AIDS.gov Michelle’s favorite quote: &quot;How many opportunities do we have to dramatically improve people's lives just by doing our job a little better?” - Steve Krug, Don’t Make Me Think

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