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BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

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    BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business - Presentation Transcript

    1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com
      • Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking
      • What it is
      • Why it matters
      • How to use it for business
      • Advanced Strategies
    3.  
    4.  
    5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
    6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
    7. Twitter = Advanced Strategy Woot.com Micro Selling
    8. Twitter = Advanced Strategy Dell Customer Service Marketing
    9. Twitter = Advanced Strategy Comcast Customer Service Marketing
    10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
    11. Twitter = Advanced Strategy Specific Community
    12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
    13. Strategy #2 Facebook – Rising Star
    14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
    15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
    16. Facebook Advanced Strategy Little MissMatched community
    17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
    18. #3 YouTube / Video
    19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
    20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
    21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
    22. YouTube – Little MissMatched Video Channel
    23. Viddler – eDiets Monetize Video
    24. Tube Mogul – Upload to 20 sites at once, plus great statistics
    25. Best Practices – Entertain, Great Music, Celebrities, Spoofs
    26. Best Practices – Educate “How to Videos”
    27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search
    28. #4 LinkedIn
    29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
    30. LinkedIn – Complete your profile with all jobs and descriptive keywords
    31. LinkedIn – Search for connections
    32. LinkedIn – Join groups in your area of expertise
    33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
    34. #5 Squidoo
    35. Squidoo – Created by Seth Godin Great site to build a web presence and links
    36. Squidoo – Created by Seth Godin Great site to build a web presence
    37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
    38. #6 Flickr
    39.  
    40. Flickr – Take advantage of image search and build community
    41. #7 Blogging
    42. #8 Blogging
    43. Technorati State of the Blogosphere Report
      • 900,000 blog posts a day worldwide
      • Blogs: 77.7 million unique visitors in the US
      • 22.6 million US bloggers
      • 77% of active Internet users read blogs
      • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
      • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
    44. Southwest – Corporate Blog
    45. Marriott – Corporate Blog
    46. Little MissMatched Blog
    47. Blogs are the New Newsletters Prospects subscribe to Blogs
    48. Google Reader User Defined News
    49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
    50. Types of Blog Posts for you to create: News Posts
      • Comment on news in your industry
      • Link to stories and other bloggers
      • Add value, don’t just link explain why the news is significant and what companies can do with the news
      • Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog
      Types of Blog Posts for you to create: Keyword posts
      • Identify a New Trend or a hot trend
      • Writing about a topic that is currently popular in the news media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention.
      Types of Blog Posts for you to create: Trend Posts
      • Tips from the experts to position the blog as a knowledge bank
      • Good link bait
      Types of Blog Posts for you to create: News Posts
      • News and notes from an event or seminar
      • Include pictures
      • Notes from speakers
      • Interviews with speakers and authorities
      Types of Blog Posts for you to create: Live Blogging
      • Add your views and thoughts to your posts, take a position, have an opinion
      • Often the more outspoken you are the more noteworthy you appear to be
      • Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’
      • Call out government inadequacies, questionable competitors, etc
      • Only do it if you’re on solid ground (the pot can’t call the kettle black)
      • Only publish these with Senior Client Approval
      Types of Blog Posts for you to create: Opinion Posts
    56. #8 Groups/NING
    57.  
    58. NING: Create Your Own Social Network
    59. #9 Tracking
    60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
    61. Google Analytics: Determine where traffic comes from
    62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
    63. Compete: Compare Site traffic to competitors
    64. SpyFu: Determine competitors pay Per Click Activity
    65. SEODigger: How Many keywords come up in first two pages on Google
    66. TouchGraph: Linking Communities
    67. TubeMogul: Video Tracking
    68. StartPR: Brand Tracking
    69. StartPR: Brand Tracking
    70. BazaarVoice: Ratings and Reviews
    71. #10 Q&A

    + Jay BerkowitzJay Berkowitz, 7 months ago

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    1134 views, 5 favs, 1 embeds more stats

    Jay Berkowitz of Ten Golden Rules and Alex Harris o more

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