Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz...
<ul><li>Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking </li></ul><ul><li>What  it is </li></ul><ul><l...
 
 
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recen...
Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
Twitter = Advanced Strategy Woot.com Micro Selling
Twitter = Advanced Strategy Dell Customer Service Marketing
Twitter = Advanced Strategy Comcast Customer Service Marketing
Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
Twitter = Advanced Strategy Specific Community
Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
Strategy #2 Facebook – Rising Star
Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
Facebook Advanced Strategy Little MissMatched community
Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
#3 YouTube / Video
YouTube – 100 Million Views/Day!  Alexa Rank 3 Google Page Rank 8/10
YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
YouTube – Little MissMatched Video Channel
Viddler – eDiets Monetize Video
Tube Mogul – Upload to 20 sites at once, plus great statistics
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate  “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos...
#4 LinkedIn
LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
LinkedIn – Complete your profile with all jobs and descriptive keywords
LinkedIn – Search for connections
LinkedIn – Join groups in your area of expertise
LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
#5 Squidoo
Squidoo – Created by Seth Godin Great site to build a web presence and links
Squidoo – Created by Seth Godin Great site to build a web presence
Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
#6 Flickr
 
Flickr – Take advantage of image search and build community
#7 Blogging
#8 Blogging
Technorati State of the Blogosphere Report  <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 milli...
Southwest – Corporate Blog
Marriott – Corporate Blog
Little MissMatched Blog
Blogs are the New Newsletters Prospects subscribe to Blogs
Google Reader User Defined News
Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
Types of Blog Posts for you to create: News Posts <ul><li>Comment on news in your industry </li></ul><ul><li>Link to stori...
<ul><li>Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog ...
<ul><li>Identify a New Trend or a hot trend </li></ul><ul><li>Writing about a topic that is currently popular in the news ...
<ul><li>Tips from the experts to position the blog as a knowledge bank </li></ul><ul><li>Good link bait </li></ul>Types of...
<ul><li>News and notes from an event or seminar </li></ul><ul><li>Include pictures </li></ul><ul><li>Notes from speakers <...
<ul><li>Add your views and thoughts to your posts, take a position, have an opinion </li></ul><ul><li>Often the more outsp...
#8 Groups/NING
 
NING: Create Your Own Social Network
#9 Tracking
Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
Google Analytics: Determine where traffic comes from
Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
Compete: Compare Site traffic to competitors
SpyFu: Determine competitors pay Per Click Activity
SEODigger: How Many keywords come up in first two pages on Google
TouchGraph: Linking Communities
TubeMogul: Video Tracking
StartPR: Brand Tracking
StartPR: Brand Tracking
BazaarVoice: Ratings and Reviews
#10 Q&A
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BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

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Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.

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BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

  1. 1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com
  2. 2. <ul><li>Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking </li></ul><ul><li>What it is </li></ul><ul><li>Why it matters </li></ul><ul><li>How to use it for business </li></ul><ul><li>Advanced Strategies </li></ul>
  3. 5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
  4. 6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
  5. 7. Twitter = Advanced Strategy Woot.com Micro Selling
  6. 8. Twitter = Advanced Strategy Dell Customer Service Marketing
  7. 9. Twitter = Advanced Strategy Comcast Customer Service Marketing
  8. 10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
  9. 11. Twitter = Advanced Strategy Specific Community
  10. 12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
  11. 13. Strategy #2 Facebook – Rising Star
  12. 14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
  13. 15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
  14. 16. Facebook Advanced Strategy Little MissMatched community
  15. 17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
  16. 18. #3 YouTube / Video
  17. 19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  18. 20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
  19. 21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
  20. 22. YouTube – Little MissMatched Video Channel
  21. 23. Viddler – eDiets Monetize Video
  22. 24. Tube Mogul – Upload to 20 sites at once, plus great statistics
  23. 25. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  24. 26. Best Practices – Educate “How to Videos”
  25. 27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search
  26. 28. #4 LinkedIn
  27. 29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
  28. 30. LinkedIn – Complete your profile with all jobs and descriptive keywords
  29. 31. LinkedIn – Search for connections
  30. 32. LinkedIn – Join groups in your area of expertise
  31. 33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
  32. 34. #5 Squidoo
  33. 35. Squidoo – Created by Seth Godin Great site to build a web presence and links
  34. 36. Squidoo – Created by Seth Godin Great site to build a web presence
  35. 37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
  36. 38. #6 Flickr
  37. 40. Flickr – Take advantage of image search and build community
  38. 41. #7 Blogging
  39. 42. #8 Blogging
  40. 43. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  41. 44. Southwest – Corporate Blog
  42. 45. Marriott – Corporate Blog
  43. 46. Little MissMatched Blog
  44. 47. Blogs are the New Newsletters Prospects subscribe to Blogs
  45. 48. Google Reader User Defined News
  46. 49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
  47. 50. Types of Blog Posts for you to create: News Posts <ul><li>Comment on news in your industry </li></ul><ul><li>Link to stories and other bloggers </li></ul><ul><li>Add value, don’t just link explain why the news is significant and what companies can do with the news </li></ul>
  48. 51. <ul><li>Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog </li></ul>Types of Blog Posts for you to create: Keyword posts
  49. 52. <ul><li>Identify a New Trend or a hot trend </li></ul><ul><li>Writing about a topic that is currently popular in the news media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention. </li></ul>Types of Blog Posts for you to create: Trend Posts
  50. 53. <ul><li>Tips from the experts to position the blog as a knowledge bank </li></ul><ul><li>Good link bait </li></ul>Types of Blog Posts for you to create: News Posts
  51. 54. <ul><li>News and notes from an event or seminar </li></ul><ul><li>Include pictures </li></ul><ul><li>Notes from speakers </li></ul><ul><li>Interviews with speakers and authorities </li></ul>Types of Blog Posts for you to create: Live Blogging
  52. 55. <ul><li>Add your views and thoughts to your posts, take a position, have an opinion </li></ul><ul><li>Often the more outspoken you are the more noteworthy you appear to be </li></ul><ul><li>Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’ </li></ul><ul><li>Call out government inadequacies, questionable competitors, etc </li></ul><ul><li>Only do it if you’re on solid ground (the pot can’t call the kettle black) </li></ul><ul><li>Only publish these with Senior Client Approval </li></ul>Types of Blog Posts for you to create: Opinion Posts
  53. 56. #8 Groups/NING
  54. 58. NING: Create Your Own Social Network
  55. 59. #9 Tracking
  56. 60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
  57. 61. Google Analytics: Determine where traffic comes from
  58. 62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
  59. 63. Compete: Compare Site traffic to competitors
  60. 64. SpyFu: Determine competitors pay Per Click Activity
  61. 65. SEODigger: How Many keywords come up in first two pages on Google
  62. 66. TouchGraph: Linking Communities
  63. 67. TubeMogul: Video Tracking
  64. 68. StartPR: Brand Tracking
  65. 69. StartPR: Brand Tracking
  66. 70. BazaarVoice: Ratings and Reviews
  67. 71. #10 Q&A
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