BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

2,178 views
2,118 views

Published on

Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,178
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
71
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

  1. 1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com
  2. 2. <ul><li>Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking </li></ul><ul><li>What it is </li></ul><ul><li>Why it matters </li></ul><ul><li>How to use it for business </li></ul><ul><li>Advanced Strategies </li></ul>
  3. 5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
  4. 6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
  5. 7. Twitter = Advanced Strategy Woot.com Micro Selling
  6. 8. Twitter = Advanced Strategy Dell Customer Service Marketing
  7. 9. Twitter = Advanced Strategy Comcast Customer Service Marketing
  8. 10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
  9. 11. Twitter = Advanced Strategy Specific Community
  10. 12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
  11. 13. Strategy #2 Facebook – Rising Star
  12. 14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
  13. 15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
  14. 16. Facebook Advanced Strategy Little MissMatched community
  15. 17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
  16. 18. #3 YouTube / Video
  17. 19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  18. 20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
  19. 21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
  20. 22. YouTube – Little MissMatched Video Channel
  21. 23. Viddler – eDiets Monetize Video
  22. 24. Tube Mogul – Upload to 20 sites at once, plus great statistics
  23. 25. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  24. 26. Best Practices – Educate “How to Videos”
  25. 27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search
  26. 28. #4 LinkedIn
  27. 29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
  28. 30. LinkedIn – Complete your profile with all jobs and descriptive keywords
  29. 31. LinkedIn – Search for connections
  30. 32. LinkedIn – Join groups in your area of expertise
  31. 33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
  32. 34. #5 Squidoo
  33. 35. Squidoo – Created by Seth Godin Great site to build a web presence and links
  34. 36. Squidoo – Created by Seth Godin Great site to build a web presence
  35. 37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
  36. 38. #6 Flickr
  37. 40. Flickr – Take advantage of image search and build community
  38. 41. #7 Blogging
  39. 42. #8 Blogging
  40. 43. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  41. 44. Southwest – Corporate Blog
  42. 45. Marriott – Corporate Blog
  43. 46. Little MissMatched Blog
  44. 47. Blogs are the New Newsletters Prospects subscribe to Blogs
  45. 48. Google Reader User Defined News
  46. 49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
  47. 50. Types of Blog Posts for you to create: News Posts <ul><li>Comment on news in your industry </li></ul><ul><li>Link to stories and other bloggers </li></ul><ul><li>Add value, don’t just link explain why the news is significant and what companies can do with the news </li></ul>
  48. 51. <ul><li>Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog </li></ul>Types of Blog Posts for you to create: Keyword posts
  49. 52. <ul><li>Identify a New Trend or a hot trend </li></ul><ul><li>Writing about a topic that is currently popular in the news media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention. </li></ul>Types of Blog Posts for you to create: Trend Posts
  50. 53. <ul><li>Tips from the experts to position the blog as a knowledge bank </li></ul><ul><li>Good link bait </li></ul>Types of Blog Posts for you to create: News Posts
  51. 54. <ul><li>News and notes from an event or seminar </li></ul><ul><li>Include pictures </li></ul><ul><li>Notes from speakers </li></ul><ul><li>Interviews with speakers and authorities </li></ul>Types of Blog Posts for you to create: Live Blogging
  52. 55. <ul><li>Add your views and thoughts to your posts, take a position, have an opinion </li></ul><ul><li>Often the more outspoken you are the more noteworthy you appear to be </li></ul><ul><li>Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’ </li></ul><ul><li>Call out government inadequacies, questionable competitors, etc </li></ul><ul><li>Only do it if you’re on solid ground (the pot can’t call the kettle black) </li></ul><ul><li>Only publish these with Senior Client Approval </li></ul>Types of Blog Posts for you to create: Opinion Posts
  53. 56. #8 Groups/NING
  54. 58. NING: Create Your Own Social Network
  55. 59. #9 Tracking
  56. 60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
  57. 61. Google Analytics: Determine where traffic comes from
  58. 62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
  59. 63. Compete: Compare Site traffic to competitors
  60. 64. SpyFu: Determine competitors pay Per Click Activity
  61. 65. SEODigger: How Many keywords come up in first two pages on Google
  62. 66. TouchGraph: Linking Communities
  63. 67. TubeMogul: Video Tracking
  64. 68. StartPR: Brand Tracking
  65. 69. StartPR: Brand Tracking
  66. 70. BazaarVoice: Ratings and Reviews
  67. 71. #10 Q&A

×