BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business

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Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.

Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.

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  • 1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com
  • 2.
    • Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking
    • What it is
    • Why it matters
    • How to use it for business
    • Advanced Strategies
  • 3.  
  • 4.  
  • 5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
  • 6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular
  • 7. Twitter = Advanced Strategy Woot.com Micro Selling
  • 8. Twitter = Advanced Strategy Dell Customer Service Marketing
  • 9. Twitter = Advanced Strategy Comcast Customer Service Marketing
  • 10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @
  • 11. Twitter = Advanced Strategy Specific Community
  • 12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
  • 13. Strategy #2 Facebook – Rising Star
  • 14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters
  • 15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million
  • 16. Facebook Advanced Strategy Little MissMatched community
  • 17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages
  • 18. #3 YouTube / Video
  • 19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  • 20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X
  • 21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U
  • 22. YouTube – Little MissMatched Video Channel
  • 23. Viddler – eDiets Monetize Video
  • 24. Tube Mogul – Upload to 20 sites at once, plus great statistics
  • 25. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  • 26. Best Practices – Educate “How to Videos”
  • 27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search
  • 28. #4 LinkedIn
  • 29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
  • 30. LinkedIn – Complete your profile with all jobs and descriptive keywords
  • 31. LinkedIn – Search for connections
  • 32. LinkedIn – Join groups in your area of expertise
  • 33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?
  • 34. #5 Squidoo
  • 35. Squidoo – Created by Seth Godin Great site to build a web presence and links
  • 36. Squidoo – Created by Seth Godin Great site to build a web presence
  • 37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
  • 38. #6 Flickr
  • 39.  
  • 40. Flickr – Take advantage of image search and build community
  • 41. #7 Blogging
  • 42. #8 Blogging
  • 43. Technorati State of the Blogosphere Report
    • 900,000 blog posts a day worldwide
    • Blogs: 77.7 million unique visitors in the US
    • 22.6 million US bloggers
    • 77% of active Internet users read blogs
    • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
    • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 44. Southwest – Corporate Blog
  • 45. Marriott – Corporate Blog
  • 46. Little MissMatched Blog
  • 47. Blogs are the New Newsletters Prospects subscribe to Blogs
  • 48. Google Reader User Defined News
  • 49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog
  • 50. Types of Blog Posts for you to create: News Posts
    • Comment on news in your industry
    • Link to stories and other bloggers
    • Add value, don’t just link explain why the news is significant and what companies can do with the news
  • 51.
    • Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog
    Types of Blog Posts for you to create: Keyword posts
  • 52.
    • Identify a New Trend or a hot trend
    • Writing about a topic that is currently popular in the news media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention.
    Types of Blog Posts for you to create: Trend Posts
  • 53.
    • Tips from the experts to position the blog as a knowledge bank
    • Good link bait
    Types of Blog Posts for you to create: News Posts
  • 54.
    • News and notes from an event or seminar
    • Include pictures
    • Notes from speakers
    • Interviews with speakers and authorities
    Types of Blog Posts for you to create: Live Blogging
  • 55.
    • Add your views and thoughts to your posts, take a position, have an opinion
    • Often the more outspoken you are the more noteworthy you appear to be
    • Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’
    • Call out government inadequacies, questionable competitors, etc
    • Only do it if you’re on solid ground (the pot can’t call the kettle black)
    • Only publish these with Senior Client Approval
    Types of Blog Posts for you to create: Opinion Posts
  • 56. #8 Groups/NING
  • 57.  
  • 58. NING: Create Your Own Social Network
  • 59. #9 Tracking
  • 60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
  • 61. Google Analytics: Determine where traffic comes from
  • 62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar
  • 63. Compete: Compare Site traffic to competitors
  • 64. SpyFu: Determine competitors pay Per Click Activity
  • 65. SEODigger: How Many keywords come up in first two pages on Google
  • 66. TouchGraph: Linking Communities
  • 67. TubeMogul: Video Tracking
  • 68. StartPR: Brand Tracking
  • 69. StartPR: Brand Tracking
  • 70. BazaarVoice: Ratings and Reviews
  • 71. #10 Q&A