This presentation covers 5 killer strategies to generate online leads, and measure the precise value of each lead, and sale.

1. SchulzBuziness
SELLutions
VISTAGE
FLORIDA
SCA Group

3. Media Coverage
FOX Business TV

4. Media Coverage
Wall Street Journal

5. Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate

7. Google Analytics

8. Track Analytics ‘Goals’

9. Webmaster Tools
(Search Console)

10. Local Score

11. Monthly Visits

14. 4 PPC ADS
3 PPC ADS
3 MAP LISTINGS
10 SEO RESULTS

15. ‘Clean’ PPC Account Structure
Keywords Ads Landing Pages

16. Google Pay Per Click – Keyword Spending

17. Google Pay Per Click – Keyword Spending

18. Google Pay Per Click – Keyword Spending

19. Fully Responsive Page

20. Mobile! Mobile! Mobile!
Forms convert
at 2%
Calls convert
at 29%
Facebook -
1 Billion monthly
mobile users
Google –
Over 50% of
searches on mobile
Average person
checks phone
150 Times/Day

21. % Mobile Traffic / Conversions

22. Test ‘A’
Test ‘B’
Image Test

23. A
B
A vs B Testing

24. Remarketing
Perfect Audience

27. The ‘s of SEO

28. = Architecture

29. Back Links

30. = Content

31. 1,096 Search Terms on the first 2 Pages of Google

32. 664 Search Terms on the first 2 Pages of Google

33. 310 Search Terms on the first 2 Pages of Google

34. 222 Search Terms on the first 2 Pages of Google

35. Local Pack (Maps)
• SEO
• NAP
• Reviews

36. Site Links

39. LinkedIn Profile

40. LinkedIn Company Page

41. Facebook Profile

42. Facebook ‘Fan Page’

43. Facebook Custom Audiences

44. Facebook Ads

55. Cascade Content

57. Flickr photo credit jon madison
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