Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers.
Attendees discovered will how to:
• Create awesome information that people want to consume, Like, tweet, forward to a friend and link to
• Develop your own content-driven hub
• Employ the Cascading Content Model
• The 3 E’s of Social Media
• Use the Britney Spears Method
• Get it all done with no time, no team and no budget