Content is King

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Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers.
Attendees discovered will how to:

• Create awesome information that people want to consume, Like, tweet, forward to a friend and link to
• Develop your own content-driven hub
• Employ the Cascading Content Model
• The 3 E’s of Social Media
• Use the Britney Spears Method
• Get it all done with no time, no team and no budget

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Content is King

  1. 1. Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com
  2. 2. Content Marketing!
  3. 3. Content Marketing!• Free Tools• Webinars• eBooks• White papers• Industry Studies• Blog• Podcast/Videocast• Social Media
  4. 4. Create a „home‟ for your content
  5. 5. 3 Types of Websites - Blogs
  6. 6. Set up a „blog‟ at WordPress.org
  7. 7. As easy as an email 
  8. 8. Create linksFlickr Photo Credit Sergey Golonkin
  9. 9. Add an image (Flickr.com,iStockPhoto.com)Flickr Photo Credit Sergey Golonkin
  10. 10. Three Types of Websites#2 Editor
  11. 11. 3 Types of Websites - Editor
  12. 12. Where do you get content?
  13. 13. Three Types of Websites#3 Community/UGC
  14. 14. 3 Types of Websites –Community/UGC
  15. 15. 3 Types of Websites –Community/UGC
  16. 16. 3 Types of Websites –Community/UGC
  17. 17. 3 Types of Websites –Community/UGC
  18. 18. 3 Types of Websites• Blog – Wordpress.org• Editor• Community (NING, BuddyPress,HigherLogic)#RMUG2013
  19. 19. Marcus SheridanVirginia and Maryland“Building fiberglass pools and educating theworld about pools at riverpoolsandspas.com”Strategy 4 - Content Strategies
  20. 20. “How do I start a blog? It’s easy.Write the top 20 questions youget as a business owner. Howmuch does a fiberglass pool cost?What’s the difference between afiberglass pool and a concretepool? Now you have 20 titles. 20blog articles. Do it 2 times a weekand you’ve got a good blog upand running.”
  21. 21. http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
  22. 22. Britney Spears Model
  23. 23. Britney Spears Model
  24. 24. What types of Content• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• 25 Kinds of Blogs• Britney Spears Model
  25. 25. SearchEngineOptimization“SEO”
  26. 26. The ABC’sof SEO
  27. 27. A = ArchitectureClean code,internal links,site map
  28. 28. B = Backlinks1,277 LinksTO the site
  29. 29. Lists = great‘Link Bait’
  30. 30. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
  31. 31. Add Keyword Phrases toFirst Paragraph, Middle and End
  32. 32. Add Meta Tags: Title, Description, H1, Alt Tag
  33. 33. SEM Rush Measures Search Termslisted on the first 2 pages ofGoogle
  34. 34. Search Optimize Your Content• ABC’s of SEO–Architecture–Backlinks–Content (copy, images, video)
  35. 35. A Picture is Worth 1000 Clicks!
  36. 36. 563 likes403 shares14 comments1,427 likes1,246 shares18 comments
  37. 37. 49,084 Likes77,084 Talking About This157.0%
  38. 38. Aquabumps began in 1999 when founder Eugene Tan started emailingshots of Bondi life to his mates
  39. 39. Pinterest.com
  40. 40. Pinterest.com
  41. 41. Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  42. 42. A Picture is Worth 1000 Clicks!• The 3 E’s• Memes – Graphics, words, quotes• Pinterest• Infographics – Stats, industryinformation, research, compilations#RMUG2013
  43. 43. http://www.youtube.com/watch?v=LDyvcM0gcVs
  44. 44. Video!• Calendarize• Optimize for Video SEO• How to video, keyword video,product demonstration• Create a channel• Come to our site to learn moreabout…
  45. 45. Kajabi.com
  46. 46. Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s, Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
  47. 47. Information Marketing• Free content• Build list, trust, reciprocity• The ‘sideways sales letter’
  48. 48. Cascade Content
  49. 49. Create a Content Calendar
  50. 50. 1. Create Content!2. Create a ‘home’3. 3 Types of Websites4. Content ideas5. The ABC’s of SEO6. A picture is worth 1000 clicks7. The 3 E’s8. Video9. Information Monetization10. Cascade ContentContent is King10 key strategies for email marketers in a social age#RMUG2013
  51. 51. • Top 10 / try 1 thing today!• Be my friend! Linked In, Facebook, Twitter• Speaking Opportunities• Consulting, Search, Conversion, Affiliate, SEO PR• Slideshare.net (Jay Berkowitz, TenGolden Rules)• …F/U…Jay Berkowitz www.TenGoldenRules.com561-620-9121Content is King10 key strategies for email marketers in a social age#RMUG2013
  52. 52. Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com#RMUG2013
  53. 53. Recent MediaFOX TV
  54. 54. Recent MediaWall Street Journal
  55. 55. U San Fran Internet Masters Certificate
  56. 56. Author TGR, website, blog, podcast and an internet advertising agency by the same name
  57. 57. www.TenGoldenRules.comSearch Marketing & Social Media Agency

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