SEO & Link Building for 2010


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Learn the most effective SEO and link building tips and tools for 2010.

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SEO & Link Building for 2010

  1. 1. SEO & Link Building for 2010 Presented by Arnie Kuenn Twitter @ArnieK #SEO2010 @VerticalMeasure
  2. 2. SEO is Critical <ul><li>When someone types a keyword into the search box, there are only two possible outcomes: </li></ul><ul><ul><li>They will find you. </li></ul></ul><ul><ul><li>They will find your competitor. </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  3. 3. Search Marketing Reality <ul><li>Organic search traffic can be so valuable, it can sustain an entire business. </li></ul><ul><li>Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call. </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  4. 4. Why Invest In Higher Rankings? <ul><li>The #1 position will get clicked 43% of the time! </li></ul><ul><li>Natural search results receive many more clicks than paid search </li></ul><ul><li>Natural search converts 30% better than paid search </li></ul><ul><li>Clicks are Free </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  5. 5. What Happened in 2009? <ul><li>Google: Made 160 changes in Q1 of 2009. They update the algorithms almost every week. </li></ul><ul><li>Search Engines got even better at eliminating spam. </li></ul><ul><li>Quality backlinks became much more important this year, weak backlinks became almost worthless. </li></ul><ul><li>If the link is easy to get, the search engines know it. </li></ul><ul><li>Social Media “signals” became a real factor. </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  6. 6. What to Expect in 2010 <ul><li>Changing Search Results </li></ul><ul><ul><li>Universal Search: Capture real estate with local, video, press and blog posts </li></ul></ul><ul><ul><li>Personalized Search: You need to be there to be considered </li></ul></ul><ul><li>Social Media influence </li></ul><ul><ul><li>Signals & Real Time Results </li></ul></ul><ul><li>Quality in SEO </li></ul><ul><ul><li>Create Engaging, Unique Content </li></ul></ul><ul><ul><li>Optimization Each Page You Want To Rank </li></ul></ul><ul><ul><li>Get Trusted Inbound Links </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  7. 7. How Does it Work? Bot or Spider Twitter @ArnieK @VerticalMeasure #SEO2010
  8. 8. Title tag Content H1 tag Bold What Does It Look For? Twitter @ArnieK @VerticalMeasure #SEO2010 Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
  9. 9. Search Engine Results Indented Listing Local Listing Twitter @ArnieK @VerticalMeasure #SEO2010
  10. 10. #1 Create Good Content <ul><li>Build pages around your keywords </li></ul><ul><li>Add real value to the web visitor </li></ul><ul><ul><li>Unique </li></ul></ul><ul><ul><li>Informative </li></ul></ul><ul><ul><li>Entertaining </li></ul></ul><ul><li>Who do you link to? </li></ul><ul><ul><li>Good neighbors </li></ul></ul><ul><ul><li>It’s your reputation </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  11. 11. #2 Proper On-Page Optimization (in order of importance for 2010) <ul><li>Links - internal & external </li></ul><ul><li>Freshness of content & keyword usage </li></ul><ul><li>Title tag (viewed in results) </li></ul><ul><li>Image Alt text </li></ul><ul><li>H1 tag </li></ul><ul><li>Description meta tag (viewed in results) </li></ul><ul><li>URL structure </li></ul><ul><li>Page load times (Google Caffeine) </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  12. 12. What NOT to do on Pages <ul><li>Try to fool the search engines </li></ul><ul><li>Keyword stuffing </li></ul><ul><li>More links than text </li></ul><ul><li>Any content that is not of value to your visitor </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  13. 13. #3 Biggest Factor is Inbound Links <ul><li>The best links: </li></ul><ul><ul><li>From trusted sites </li></ul></ul><ul><ul><li>Have proper anchor text </li></ul></ul><ul><ul><li>Have varied anchor text </li></ul></ul><ul><ul><li>Are from many different domains (new 2010) </li></ul></ul><ul><li>We are not too worried about: </li></ul><ul><ul><li>Reciprocal </li></ul></ul><ul><ul><li>PageRank </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  14. 14. What are Bad Links? <ul><li>Link farms </li></ul><ul><li>Links pages </li></ul><ul><li>Multiple links to same site on same page </li></ul><ul><li>Non-relevant or spammy footer links </li></ul><ul><li>From same pages that have PPC – porn, pills and casino links </li></ul><ul><li>Side bar links do not carry much weight </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  15. 15. Links - Low Hanging Fruit <ul><li>Internal links (from content) </li></ul><ul><li>Friends & family </li></ul><ul><li>Associations (donations) </li></ul><ul><li>Social Profiles </li></ul><ul><li>Clients & Suppliers </li></ul><ul><li>Directories (but not thousands of free ones) </li></ul><ul><li>Blogs (guest posts or your own blog) </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  16. 16. Links - The Higher Branches <ul><li>Competitive Link Research + Requests </li></ul><ul><li>Link Worthy Content Development & Promo </li></ul><ul><li>Licensing of Content or Tools </li></ul><ul><li>Article Placement </li></ul><ul><li>Link Recovery or Reclamation </li></ul><ul><li>Purchase or Rent Links </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  17. 17. Remember - It Starts With Good Content! <ul><li>Good for Social Media? </li></ul><ul><ul><li>Is it “Link Worthy”? </li></ul></ul><ul><ul><li>Can you promote it? </li></ul></ul><ul><li>Some ideas: </li></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Comparisons </li></ul></ul><ul><ul><li>Satire & Parody </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Polls & Surveys </li></ul></ul><ul><ul><li>Contests (detailed example, next) </li></ul></ul><ul><ul><li>Promote it using social media!!! </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  18. 18. Example: Run Contests! <ul><li>Bridal Contest </li></ul><ul><li>Answer 3 questions: </li></ul><ul><ul><li>Your engagement story </li></ul></ul><ul><ul><li>Your wedding day theme plan </li></ul></ul><ul><ul><li>What is special about your wedding that you shall win this free sponsorship? </li></ul></ul><ul><li>Facebook Ad </li></ul><ul><li>Increased followers on Twitter through regular tweets </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  19. 19. Big Companies Too! <ul><li>Major hotel chain has us working many different promotions </li></ul><ul><ul><li>Attend a Motor Sports event, get a discount </li></ul></ul><ul><ul><li>Visit Disney, get a discount </li></ul></ul><ul><ul><li>Attend LPGA event, get a discount </li></ul></ul><ul><ul><li>Go to a Little League Baseball game, get a discount </li></ul></ul><ul><ul><li>Multi-night stay, get Double Rewards </li></ul></ul><ul><ul><li>Multi-night stay, get $50 Gift Card </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  20. 20. Even Internet Marketing Companies! <ul><li>Boost Your Juice </li></ul><ul><ul><li>$5,000 Grand Prize and $1,000 for 2 nd Place </li></ul></ul><ul><ul><li>Submit essay telling us why they should win </li></ul></ul><ul><ul><li>Chose finalists and had the public vote on it </li></ul></ul><ul><li>Own first 14 results on Google for “boost your juice” ( branding ) </li></ul><ul><li>Over 2,000 visitors to just the contest page </li></ul><ul><li>Links from more than 50 different sites </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  21. 21. Why a Corporate Blog? <ul><li>24% of our page views come from our blog posts (~4,000 per month) </li></ul><ul><li>We make 2 new posts per week </li></ul><ul><li>Gives us a vehicle to post new link worthy content </li></ul><ul><li>Keeps the search engines coming back </li></ul><ul><li>Internal linking </li></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  22. 22. Recap for 2010 <ul><li>Biggest Changes Coming: </li></ul><ul><ul><li>More Universal Search </li></ul></ul><ul><ul><li>Personalized & Real time search </li></ul></ul><ul><ul><li>Google Caffeine next 30-60 days </li></ul></ul><ul><li>Social Media influence </li></ul><ul><li>Focus on Quality in SEO </li></ul><ul><ul><li>Create Engaging, Unique Content </li></ul></ul><ul><ul><li>Optimization Each Page You Want To Rank </li></ul></ul><ul><ul><li>Get Trusted Inbound Links </li></ul></ul>Twitter @ArnieK @VerticalMeasure #SEO2010
  23. 23. Q & A Contact Patty Adams [email_address] 602-314-3467 (direct)