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SEO Checklist: Tips for an Optimized Website and Better Search Rankings

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Follow this SEO checklist and list of SEO tips to develop an SEO strategy that helps your site earn higher Google search engine rankings.

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SEO Checklist: Tips for an Optimized Website and Better Search Rankings

  1. 1. Angela Charles President PF Interactive Tel. 877.799.9994 www.pilotfishseo.com Keyword research, on-page optimization & off-page optimization tips for optimal search engine rankings & lead generation
  2. 2. Overview You can improve your search engine rankings by following a basic SEO checklist: • Keyword research • On-page optimization • Off-page optimization P I L O T F I S H S E O . C O M
  3. 3. But why is SEO important? A site with good SEO will get much more of its total traffic from Google and other search engines than its own domain (URL). P I L O T F I S H S E O . C O M
  4. 4. Good SEO draws new prospects to your website Sites not on Page 1 of Google lose out on significant traffic • #1 position gets 33% of traffic • Page 1 results combined get 92% of traffic • Page 2 results get 5% of traffic • Rest of results split remaining 3% P I L O T F I S H S E O . C O M
  5. 5. SEO is a Complex Process Our SEO checklist looks simple, but there’s no getting around it. SEO is hard. • Keyword research • On-page optimization • Off-page optimization Google uses more than 200 factors to rank websites. You can’t control all of them, so focus on the most important ones you can control — P I L O T F I S H S E O . C O M Navigating the world of SEO
  6. 6. Keyword Research Keywords define your site for search engines and help it to be ranked. Good keyword research identifies the terms that are the most likely to drive targeted traffic to your website. P I L O T F I S H S E O . C O M
  7. 7. Keyword Research The best terms share these characteristics: A relatively large number of people searching for the term A relatively low number of results for a Google search 2 Search results that are relevant to your business 31 P I L O T F I S H S E O . C O M
  8. 8. Keyword Research Focusing on the wrong keywords will waste time and money and lower your chances of driving new qualified traffic to your site. not being found by the maximum number of qualified site visitors Too few searches Too many results Low relevance nearly impossible task of being found on Page 1 of the search results attracting attention from site visitors who will never buy from you while being invisible to new prospects = = = P I L O T F I S H S E O . C O M
  9. 9. Keyword Research Once you’ve found the targeted keywords that generate the most traffic from the right prospects, start your on-page SEO. The difference between meta keywords and keywords P I L O T F I S H S E O . C O M
  10. 10. On-Page Optimization Work your targeted search terms into the appropriate areas of your site to create content that’s appealing to site visitors and search engines: • Page URL • Page meta title • Meta description • Main headline (H1) • Alt image tags Multiple pages of useful information • P I L O T F I S H S E O . C O M
  11. 11. On-Page Optimization Getting these SEO mechanics right will go a long way toward providing the well- written, optimized content that search engines — particularly Google — look for when deciding which pages will appear on Page 1 of their search results. P I L O T F I S H S E O . C O M
  12. 12. On-Page Optimization Content really is king, so make sure to include the following types of optimized content on your website to attract the favorable attention of search engines and site visitors alike: • Company, product info • Images and media • Testimonials • Resource lists • Blogs • Articles • Presentations • Press releases P I L O T F I S H S E O . C O M Learn more about content marketing.
  13. 13. Off-Page Optimization Simply optimizing a website with the correct search terms is no longer enough to ensure good search engine rankings and increased lead generation. To get found on the search engines and generate the greatest ROI from your on-page optimization, you need off-page SEO, also called content marketing or link building. P I L O T F I S H S E O . C O M B2B SEO done right — linking ranks #1
  14. 14. Off-Page Optimization Off-page optimization has become a critical element of any SEO checklist, because the more your site is linked, the more popular it is considered and the better it will perform on the search engines. Good content (Relevance) + Many high quality links (Popularity) = Higher search engine rankings P I L O T F I S H S E O . C O M
  15. 15. Off-Page Optimization Repurposing web content is a great way to get the most benefit from every piece you post on your website and to reduce the workload associated with creating off-page content. P I L O T F I S H S E O . C O M
  16. 16. Off-Page Optimization P I L O T F I S H S E O . C O M For example, if you write a press release for your website, you can get additional mileage from that effort by: - Distributing it via an on-line press release service, like PRWeb or 24-7 Press Release - Linking to it from bookmarking sites (StumbleUpon, Reddit, etc.) - Posting links to the release from Facebook, Twitter, LinkedIn & Google+
  17. 17. Off-Page Optimization P I L O T F I S H S E O . C O M For example, if you write a press release for your website, you can get additional mileage from that effort by: - Adding photos to Pinterest, Flickr, with links back to your website - Creating a presentation based on the press release (complete with links back to your site) and upload it to SlideShare - Upload a video version of the release to YouTube
  18. 18. The successful combination of our checklist’s 3 critical elements — keyword research, on-page optimization and off-page optimization — creates the foundation for great SEO. Discounting routine seasonal fluctuations, a strong SEO strategy based on the checklist should boost your search traffic and total traffic over time. The result should be increased interest in your company, more leads and new sales! P I L O T F I S H S E O . C O M Trust experts for your industrial marketing strategy What the SEO Checklist delivers
  19. 19. Angela Charles, President PF Interactive www.pilotfishseo.com Tel. 877.799.9994 Need help? Contact Us Learn more about industrial and other B2B SEO

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