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SOCIAL MEDIA SOLUTIONS for
         Cuesent


            By MavenClickZ
            Digital Advertising Agency
            www.mavenclickz.com
            Info@mavenclickz.com
            + 1 - 646 626 5567
            + 91 - 9980770401
WHAT IS SOCIAL MEDIA?
Social media includes the various online
technology tools that enable people to
communicate easily via the internet to share
information and resources.
Social media can include text, audio, video,
images, pod casts, and other multimedia
communications.
Social media is a medium for information
dissemination through social interaction. It can
be 2 or more users.
Why Social Media?
The new trend of Marketing/Ad/PR
Reaches target market and consumers
Establishes credibility
Develops relationships with costumers
Maximizes communication
Provides tool to monitor reputation
Increases Search Engine Optimization
Why Social Media?
        Rather than traditional....
 Reach – both provide scale and enable anyone
to reach a global audience
 Accessibility - social media tools are generally
available to anyone at little or no cost
Usability - anyone can operate the means of
production
 Recency - virtually instantaneous responses
 Permanence - social media can be altered
almost instantaneously by comments or
editing.
Key Benefits
• Real time ROI metrics: Investment
  rationalization
• Hard core leads or Sales: Tangible money
• Own community of Opinion Leaders (Who will
  be your mouth piece amongst consumers.):
  The most valuable asset
Social Media Optimization
Marketing is moving from shouting to conversations



            Then                                               Now




                                           Each person can create a movement
Companies control the message              •Write blogs, Twitter, release videos
•Create and deliver ads                    •Use subtle influencers like Facebook and MySpace to signal
•Work with the press                       friends.
•Work with analysts                        •Share content & create massive virtual organizations.
Social Media Optimization
                                                                            Salesforce page in Facebook

•Group/Page in Social Media sites
•Creating a brand page or group in Facebook
•Social ads in Facebook
•Call attention to webinars & events.
•Tips
•Find a hook with someone actively in your space
•Set up Google Alerts on company, competitors, interest category
•Be aware of issues of creating multiple profiles for the same campaign -
agency can use those for multiple sites




                                                                                      Social Ads
Social Media Platforms (Twitter)

  Twitter is a social micro-blogging service that allows
  us to post and read status updates called "Tweets".
  Tweets are 140 character posts that are displayed on
  the tweeters home page and that can be seen by
  other tweeters that are following them.
• Over 500 Million users
• 80% of Twitter usage happens off of twitter.com
• Over 11 Million updates per day
Benefits of Twitter
Participating in Industry Conversation
Brand Awareness – Create you Brand
Engage with your target audience
Gain Competitive Intelligence
Online Reputation Management
Feedback Mechanism – Instant Feedback
Promotion
SEO Boost – Promote your website content.
Ask Questions Receive Answers
Press Release / News Management
Things To Do in Twitter
• Notify new press releases or latest news about the
  company
• Increase your target audience base based on their
  interest and also make your existing customers as
  followers.
• Updates- Site updates, Team updates, achievements,
  awards etc to your followers.
• Support for site enquiries.
• Link Your Facebook updates, Linkedin updates to
  twitter for more reach.
Facebook Facts
• Facebook has more than 500 million active users.
• 50% of active Facebook users log on to Facebook on any given day.
• The average user has 130 friends.
• People spend over 500 billion minutes per month on Facebook.
• The average user is connected to 60 pages, groups and events.
• The average user creates 70 pieces of content each month.
• Every month, more than 70% of Facebook users engage with Platform
  applications.
• More than 100 million Facebook users engage with Facebook on external
  websites every month.
• There are more than 100 million active users currently accessing Facebook
  through their mobile devices.
Face Book Fans Page Activities
• Create a Unique Page Image
• Integrate Applications To Increase Engagement
• Join the Conversation.
• Publish Interesting and Relevant Content
• Linking Flickr account to Facebook fans page.
• Creating a tab for videos and upload our videos
• Repost Comments By Other Users
• Creating Polls relevent to our business
• Promoting events in under event tab.
• Promoting the Blog post in fans page.
Face Book Fans Page Activities
•   Linking your twitter account.

•   Installing analytics to track the visitors.

•   Open an hot debate in discussion tab.

•   Update Regularly!

•   Post and Tag Users in Photos and Videos

•   Appeal to your target audience

•   Trigger debate

•   Ask for feedback

•   The News Feed is Now Real Time
Business Benefits of Using Facebook
           Applications
–   Branding
–   Customer Engagement
–   Drive Web Traffic
–   Reputation Management
–   New Customer Acquisition
–   Lead Generation
–   Client Retention
–   Access to the social world and it’s inherent value
–   The Viral Effect
–   Feedback Mechanism
–   Build Business Use Cases
FaceBook Fan Page Benefits
–   Integrate with RSS
–   Build Custom Applications
–   Announce Events and Promote Events.
–   Explain You’re Business
–   Interact
–   We can share Latest News/Events & Product Launches
–   Exclusive Offers for your Face book Fans
–   Share your latest blog posts via RSS
–   Market research – gets feedback directly from your customers and stay on the pulse of what they
    want
–   Google Adds Facebook’s Fan Page Updates to Real-Time Search
–   It’s free.
–   It gives you a way to talk to and get feedback from your target audience, because like a user profile,
    you can update your fans with statuses that will appear in the news feed.
–   It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa.
–   You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML
    app for more.
–   You can create brand advocates.
–   You can easily promote it with tools provided by Facebook.
–   The Facebook Pages Insights analytics tool gives you useful information about your fans and their
    interactions.
–   You can build a community for your clients and prospects.
–   It’s another funnel to your website.
–   You can add unlimited photos and videos.
Facebook Fans Page
                 Customize your fans page tab:
• Youtube – Promote your youtube videos here.
• Twitter – Link your twitter account.
• Invite Your Friends – Fans can invite their friends to join this page.
• Join My Mailing List – Fans can join Just Books list
• Games – Small games, winners can be given offers.
• Quiz – for your fans, winners can be given offers.
• Photos – Promote Just Books photos over here.
• Create Polls – Interesting polls will keep fans interactive.
• Welcome – Details about Just
Linkedin Activities
1. Create your account and Optimise your profile
                  • Use keywords in your descriptions.
                  • Include a nice image in your profile.
                  • Use keywords in your Hyperlinks. For example, instead of “My Site,”
                  • use a keyword to describe it such as “Glucose level monitor.”
                  • Include your Blog link and other external sites that will help to engage with
                    the user.
2. Start building your network
                  • Build a network of contacts.
                  • Ask your customers and partners to write recommendations.
                  • Create a group for your brand. This way you’ll be able to maximize
                      reach beyond your network. In this group you can share important news on
                    your industry, start discussions, post jobs and more.

3. Engage updating frequently your profile, group page and the
   rest.
                • Sync Blog posts to your profile with tools like Blog Link or WordPress LinkedIn
                  Application.
                • Frequently update your profile with the LinkedIn status feature, much like
                  Facebook status updates.

4. Promote Your Linkedin Profile and Groups.
And Lot More to Explore
Digg.com
27,500,000 - Estimated Unique Monthly Visitors
112 - Alexa Rank.
Reddit
    15,500,000 - Estimated Unique Monthly Visitors
119 - Alexa Rank.
Stumble Upon
15,000,000 - Estimated Unique Monthly Visitors
180 - Alexa Rank.
Delicious
5,500,000 - Estimated Unique Monthly Visitors
342 - Alexa Rank.
Mixx
    2,600,000 - Estimated Unique Monthly Visitors
764 - Alexa Rank.
Slashdot
1,700,000 - Estimated Unique Monthly Visitors
1254 - Alexa Rank.
Things We do in Social Networks
       •   Get Product/Service Feedback
       •   Building up Industry Networking
       •   Promoting Promotions/Contests
       •   Sharing News, company updates
       •   Branding/Lead Generation

How We Achieve:

       • Register your company profile in leading social media networks.
       • Do some research on where your customers are revolving
                        around. (Using monitoring tools)
       • Listen to your customer and conversations around your brand.
       • Keyword categories to identify:
       • Key industry influencers
       • Competitors
       • Industry news sources
       • Blog comments
Reporting - Measure ROI
What is ROI?
         Non-financial: Visitors, Page Views, Fans, Followers
         Financial: Sales, Revenue, Transactions, Coupons

 Qualitative
   Are we part of our industry’s conversation?
         How do our customers perceive us versus our competitors?
         Did we build key relationships?
         Moving from monologue to dialogue?

Quantitative
   Website Analytics
         Social Mentions
         SEO Ranking
         Link clicks
         Newsletter/Email Subscribers

      Note: Monthly Reports will be sent on every 1st day of the Month.
Goals Targeted
• Brand Awareness/Advocacy
• Increase Traffic/Opt-ins
• Business Partnerships
• Search Engine Results
• Generate Leads
• Reduce CRM Costs
• Increase Revenue
Reports
•   No of Face Book Fans
•   Number of Orkut Friends
•   Number of members in Linkedin Groups
•   Number of Youtube Video Views
•   Number of Twitter Followers
•   Website Stats
    1.      No of visits – Through various Platforms
                       like facebook, linkedin, slideshare etc
    2.      No of Conversions
Role OF MavenClickZ
•   Digital Advertising Agency which is involved in internet marketing, mobile
    marketing, web development, Social Media Marketing extensively.


•   MavenClickZ is well connected to social media marketing links also, which is helpful
    in promoting   .
•   MavenClickZ is fully reliable, secure, transparent and fast for advertising online   .
Social Media Activities for
               Cuesent for One Months
Activity                      Work Details Per Month
Facebook                      30 Status Update
Twitter                       50 Tweet
Youtube ( Cuesent Channel )   10 Video Upload & Promotion
LinkedIN                      30 Status Update
PR Submission                 50 Submission
Group Emailing                100 Emails
BookMarking                   200 Per Month
Independent Blogging          25 Post
RSS Feed Promotion            25 Submission
XML Feed Promotion            25Submission
SEO of Microsites             Microsites

PPT Creation & Upload         5 Upload
Costing


Social Media Asset Creation & Content : 30000 INR + Tax ( One
                             time )
    Social Media Optimization: 35000 INR + Tax Per Month
   Search Engine Optimization: 25000 INR + Tax Per Month
Clients
Clients
Clients
Clients
Clients
Thank You
    Click For ROI ☺
    MavenClickZ Digital Advertising Agency
        #56, 2nd Floor, 21St A Main
      Marenahalli, JP Nagar 2nd Phase
             Bangalore 560078
          www.mavenclickz.com

In case of any queries contact me at
     bhaskar@mavenclickz.com
         + 91 – 9980770401
         + 1 – 646 626 5567

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ppt3

  • 1. SOCIAL MEDIA SOLUTIONS for Cuesent By MavenClickZ Digital Advertising Agency www.mavenclickz.com Info@mavenclickz.com + 1 - 646 626 5567 + 91 - 9980770401
  • 2.
  • 3. WHAT IS SOCIAL MEDIA? Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, pod casts, and other multimedia communications. Social media is a medium for information dissemination through social interaction. It can be 2 or more users.
  • 4. Why Social Media? The new trend of Marketing/Ad/PR Reaches target market and consumers Establishes credibility Develops relationships with costumers Maximizes communication Provides tool to monitor reputation Increases Search Engine Optimization
  • 5. Why Social Media? Rather than traditional.... Reach – both provide scale and enable anyone to reach a global audience Accessibility - social media tools are generally available to anyone at little or no cost Usability - anyone can operate the means of production Recency - virtually instantaneous responses Permanence - social media can be altered almost instantaneously by comments or editing.
  • 6. Key Benefits • Real time ROI metrics: Investment rationalization • Hard core leads or Sales: Tangible money • Own community of Opinion Leaders (Who will be your mouth piece amongst consumers.): The most valuable asset
  • 7. Social Media Optimization Marketing is moving from shouting to conversations Then Now Each person can create a movement Companies control the message •Write blogs, Twitter, release videos •Create and deliver ads •Use subtle influencers like Facebook and MySpace to signal •Work with the press friends. •Work with analysts •Share content & create massive virtual organizations.
  • 8. Social Media Optimization Salesforce page in Facebook •Group/Page in Social Media sites •Creating a brand page or group in Facebook •Social ads in Facebook •Call attention to webinars & events. •Tips •Find a hook with someone actively in your space •Set up Google Alerts on company, competitors, interest category •Be aware of issues of creating multiple profiles for the same campaign - agency can use those for multiple sites Social Ads
  • 9. Social Media Platforms (Twitter) Twitter is a social micro-blogging service that allows us to post and read status updates called "Tweets". Tweets are 140 character posts that are displayed on the tweeters home page and that can be seen by other tweeters that are following them. • Over 500 Million users • 80% of Twitter usage happens off of twitter.com • Over 11 Million updates per day
  • 10. Benefits of Twitter Participating in Industry Conversation Brand Awareness – Create you Brand Engage with your target audience Gain Competitive Intelligence Online Reputation Management Feedback Mechanism – Instant Feedback Promotion SEO Boost – Promote your website content. Ask Questions Receive Answers Press Release / News Management
  • 11. Things To Do in Twitter • Notify new press releases or latest news about the company • Increase your target audience base based on their interest and also make your existing customers as followers. • Updates- Site updates, Team updates, achievements, awards etc to your followers. • Support for site enquiries. • Link Your Facebook updates, Linkedin updates to twitter for more reach.
  • 12. Facebook Facts • Facebook has more than 500 million active users. • 50% of active Facebook users log on to Facebook on any given day. • The average user has 130 friends. • People spend over 500 billion minutes per month on Facebook. • The average user is connected to 60 pages, groups and events. • The average user creates 70 pieces of content each month. • Every month, more than 70% of Facebook users engage with Platform applications. • More than 100 million Facebook users engage with Facebook on external websites every month. • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  • 13. Face Book Fans Page Activities • Create a Unique Page Image • Integrate Applications To Increase Engagement • Join the Conversation. • Publish Interesting and Relevant Content • Linking Flickr account to Facebook fans page. • Creating a tab for videos and upload our videos • Repost Comments By Other Users • Creating Polls relevent to our business • Promoting events in under event tab. • Promoting the Blog post in fans page.
  • 14. Face Book Fans Page Activities • Linking your twitter account. • Installing analytics to track the visitors. • Open an hot debate in discussion tab. • Update Regularly! • Post and Tag Users in Photos and Videos • Appeal to your target audience • Trigger debate • Ask for feedback • The News Feed is Now Real Time
  • 15. Business Benefits of Using Facebook Applications – Branding – Customer Engagement – Drive Web Traffic – Reputation Management – New Customer Acquisition – Lead Generation – Client Retention – Access to the social world and it’s inherent value – The Viral Effect – Feedback Mechanism – Build Business Use Cases
  • 16. FaceBook Fan Page Benefits – Integrate with RSS – Build Custom Applications – Announce Events and Promote Events. – Explain You’re Business – Interact – We can share Latest News/Events & Product Launches – Exclusive Offers for your Face book Fans – Share your latest blog posts via RSS – Market research – gets feedback directly from your customers and stay on the pulse of what they want – Google Adds Facebook’s Fan Page Updates to Real-Time Search – It’s free. – It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed. – It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa. – You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more. – You can create brand advocates. – You can easily promote it with tools provided by Facebook. – The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions. – You can build a community for your clients and prospects. – It’s another funnel to your website. – You can add unlimited photos and videos.
  • 17. Facebook Fans Page Customize your fans page tab: • Youtube – Promote your youtube videos here. • Twitter – Link your twitter account. • Invite Your Friends – Fans can invite their friends to join this page. • Join My Mailing List – Fans can join Just Books list • Games – Small games, winners can be given offers. • Quiz – for your fans, winners can be given offers. • Photos – Promote Just Books photos over here. • Create Polls – Interesting polls will keep fans interactive. • Welcome – Details about Just
  • 18. Linkedin Activities 1. Create your account and Optimise your profile • Use keywords in your descriptions. • Include a nice image in your profile. • Use keywords in your Hyperlinks. For example, instead of “My Site,” • use a keyword to describe it such as “Glucose level monitor.” • Include your Blog link and other external sites that will help to engage with the user. 2. Start building your network • Build a network of contacts. • Ask your customers and partners to write recommendations. • Create a group for your brand. This way you’ll be able to maximize reach beyond your network. In this group you can share important news on your industry, start discussions, post jobs and more. 3. Engage updating frequently your profile, group page and the rest. • Sync Blog posts to your profile with tools like Blog Link or WordPress LinkedIn Application. • Frequently update your profile with the LinkedIn status feature, much like Facebook status updates. 4. Promote Your Linkedin Profile and Groups.
  • 19. And Lot More to Explore Digg.com 27,500,000 - Estimated Unique Monthly Visitors 112 - Alexa Rank. Reddit 15,500,000 - Estimated Unique Monthly Visitors 119 - Alexa Rank. Stumble Upon 15,000,000 - Estimated Unique Monthly Visitors 180 - Alexa Rank. Delicious 5,500,000 - Estimated Unique Monthly Visitors 342 - Alexa Rank. Mixx 2,600,000 - Estimated Unique Monthly Visitors 764 - Alexa Rank. Slashdot 1,700,000 - Estimated Unique Monthly Visitors 1254 - Alexa Rank.
  • 20. Things We do in Social Networks • Get Product/Service Feedback • Building up Industry Networking • Promoting Promotions/Contests • Sharing News, company updates • Branding/Lead Generation How We Achieve: • Register your company profile in leading social media networks. • Do some research on where your customers are revolving around. (Using monitoring tools) • Listen to your customer and conversations around your brand. • Keyword categories to identify: • Key industry influencers • Competitors • Industry news sources • Blog comments
  • 21. Reporting - Measure ROI What is ROI? Non-financial: Visitors, Page Views, Fans, Followers Financial: Sales, Revenue, Transactions, Coupons Qualitative Are we part of our industry’s conversation? How do our customers perceive us versus our competitors? Did we build key relationships? Moving from monologue to dialogue? Quantitative Website Analytics Social Mentions SEO Ranking Link clicks Newsletter/Email Subscribers Note: Monthly Reports will be sent on every 1st day of the Month.
  • 22. Goals Targeted • Brand Awareness/Advocacy • Increase Traffic/Opt-ins • Business Partnerships • Search Engine Results • Generate Leads • Reduce CRM Costs • Increase Revenue
  • 23. Reports • No of Face Book Fans • Number of Orkut Friends • Number of members in Linkedin Groups • Number of Youtube Video Views • Number of Twitter Followers • Website Stats 1. No of visits – Through various Platforms like facebook, linkedin, slideshare etc 2. No of Conversions
  • 24. Role OF MavenClickZ • Digital Advertising Agency which is involved in internet marketing, mobile marketing, web development, Social Media Marketing extensively. • MavenClickZ is well connected to social media marketing links also, which is helpful in promoting . • MavenClickZ is fully reliable, secure, transparent and fast for advertising online .
  • 25. Social Media Activities for Cuesent for One Months Activity Work Details Per Month Facebook 30 Status Update Twitter 50 Tweet Youtube ( Cuesent Channel ) 10 Video Upload & Promotion LinkedIN 30 Status Update PR Submission 50 Submission Group Emailing 100 Emails BookMarking 200 Per Month Independent Blogging 25 Post RSS Feed Promotion 25 Submission XML Feed Promotion 25Submission SEO of Microsites Microsites PPT Creation & Upload 5 Upload
  • 26. Costing Social Media Asset Creation & Content : 30000 INR + Tax ( One time ) Social Media Optimization: 35000 INR + Tax Per Month Search Engine Optimization: 25000 INR + Tax Per Month
  • 32. Thank You Click For ROI ☺ MavenClickZ Digital Advertising Agency #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com In case of any queries contact me at bhaskar@mavenclickz.com + 91 – 9980770401 + 1 – 646 626 5567