This document provides an introduction and summary of key points about search engine marketing and optimization from a presentation by Akapon Yuttakorn. It discusses the basics of SEM, the difference between SEO and PPC, factors that influence search results rankings, how to select keywords, and recommendations for on-page and off-page optimization techniques. The presentation concludes by thanking the audience and providing contact information for the speaker.

1. introduce your today speaker
Akapon Yuttakorn | F
• Co-Founder RedRank Co., Ltd. RedRank.co.th
• Committee Thailand Search Engine Marketing Club SEM.or.th
• Co-Founder Thailand Search Engine Optimization Site SEO.in.th
• Speaker Search Engine Optization / Search Engine Marketign
• Magazine Columnist SME Thailand SMEthailandClub.com
• Book Author Search Engine Optimization / Google Hack

2. what is search engine marketing?
Search Engine Marketing
F F
SEM
Target Group > Searching > Found your Website > Customer!

3. easy formula of sem
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay per Click Advertising (PPC)
SEO + PPC = SEM

4. seo – ppc results location
PPC
PPC
SEO
SEO = Organic - Natural Results / PPC = Paid - Sponsored Results

5. page results click behavior
Second Results Page
1st position: 6%
First Results Page
2nd position: 4%
1st position: 30%
3rd position: 2%
2nd position: 15%
4th position: <1%
3rd position: 7%
4th position: 5%
5th position: 4%
6th position: 2%
7th position: 2%
8th position: 2%
9th position: 3%
10th position: 5%
Trust Google Algorithm

6. google website identify nationality
• IP Server (Web Hosting Location)
http://whois.sc/xxx.com
• Top Level Domain TLD
.in.th / .co.th / .or.th / .ac.th
• Main Language
Thai Language in Home Page

7. search engine ratings in april 2008
Google: 61.6%
Yahoo: 20.4%
MSN: 9.1%
AOL: 4.6%

8. search statistic in thailand
Since 01/2003 – 03/2009
http://truehits.net/graph/allgraph.php#SEARCH

9. thailand keyword search behavior
Thailand Favorite Search Topic ?
1. Talk of the Town Story
2. Online Event, Online Entertainment
3. Future, Progress

10. how to open page indexed

11. seo flow

12. 4 factor of seo
1. Have a Right Web Structure Normal HTML Site
2. Have a Right Most Link Link Popularity / Related
3. Have a Right Source Code Original HTML Code
4. Have a Right Keyword ....???

13. how to select keyword tips

14. truehits.net keyword selector tool
http://business.truehits.net/keyfile/key_5.php

15. google trends search tools
See what the world is searching for…

16. google search trends tools
-New Trends
-New Technology monitoring
- New Competitor monitoring

17. 2 major factors for seo
On-page Optimization
• Content > Text Content > Non Flash Site > Heading
Tag
• HTML Code > Link Title > ALT Tag
• File Name > HTML & Image File Name
• Domain > Keyword > TLD >
• Structure > Sitemap
Off-page Optimization
• Link Link Link Linkk….. Linkkkkkk!!!!!!!

18. domain name optimization
Insert Keyword in Domain

19. domain name optimization
Top Level Domain name: TLD
Ex. .in.th / .co.th / .or.th

20. content optimization
Fresh Content Write by your self, Exclusive on Website…
Update 5 Content / 1 Week Fresh Content…
1 of A4 per Content…..

21. 3 keyword placement combo
Title + Content + URL

22. Conclude SEO Training
Search Engine Optimization In-Company Training
Speaker by Akapon Yuttakorn | www.Akapon.com

23. seo support forum
Special Offer for Guest Seminar Only!
http://forum.akapon.com

24. End of SEO Training
Thank you for Attention!
Search Engine Optimization Seminar by Akapon Yuttakorn
www.Akapon.com
My Personal Site!
www.ThaiSEOBook.com
Search Engine Optimization Book & Tools
www.ThaiGoogleHack.com
“Google Hack” Book Series
GoogleDay.Hi5.com
My Hi5 Social Network
akapon@redrank.co.th
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