Doherty White Seo Quick Guide V2

Search Engine Optimization Quick Guide Doherty White Digital Marketing and PR Growing sales through more effective marketing

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? Advertising – (Pay-per-click) Natural or ‘organic’ search results

What is SEO? ,[object Object],[object Object],Source: MarketingSherpa

What is SEO? ,[object Object],[object Object],[object Object],[object Object]

The main elements of SEO ,[object Object],[object Object],[object Object]

On page Off page ,[object Object],[object Object],WWW WWW WWW WWW WWW The main elements of SEO ,[object Object]

A step-by-step approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1. Choose keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1. Choose keywords ,[object Object],[object Object],[object Object],[object Object]

Step 2. Revise site design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2. Revise site design ,[object Object],[object Object],[object Object]

Step 3. Index your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4. Optimize each page ,[object Object],[object Object],Page Title Header tags URL Text, internal links, bold Description text

Step 5. Check internal links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object]

Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources www.pandia.com www.marketingsherpa.com www.marketingprofs.com www.b2bmarketingzone.com www.wdfm.com www.raintoday.com www.seomoz.org www.hubspot.com www.forrester.com www.dohertywhite.com ,[object Object],[object Object],www.webworkshop.net www.linkingmatters.com www.seobook.com Google SEO Starter Guide

Thank You Doherty White Email [email_address] Slides slideshare.net/dohertywhite Twitter @michaelgwhite Mobile +353 86 383 8981 www.dohertywhite.com

Doherty White Seo Quick Guide V2

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