Case Study
Mobile Campaign Insight
Cross Channel Purchasing
§
Challenging is about sale volume from PC version is continu...
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Mobile Commerce in Thailand Campaign from TARAD.com

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Mobile Commerce in Thailand Campaign from TARAD.com

  1. 1. Case Study Mobile Campaign Insight Cross Channel Purchasing § Challenging is about sale volume from PC version is continuously growth since in the Q1 Y13, while sale from Mobile version is fluctuated. The issue started on May, Sale volume from Mobile channel is getting down and it’s not yet reach to the target. The questions from this case is “ How can we drive sale to achieve target and catch up with PC trend ” § Challenge § Analysis and Solution TARAD Super Point (using in the next purchase) 1. Every purchase 100 THB get 1 Point 2. 1 Point = 1 THB Copyright @2013 TARAD.com All right reserved www.tarad.com Thailand, Bangkok Tel: +662 5414100 § Campaign Result Growth 437% over month after TARAD synchronizes channel from PC and Mobile (Smartphone and Tablet) to boost up Sale with maximum X10 times TARAD Super point § Summary Sale growth + 437.48% Remarkably, Mobile sale jumps to +437.48% over a month. Sale target is +100% in 5 days program. The achievement rate is 268.74% Traffic target +30%, achieved 112.71% Traffic growth +46.53% over month (Avg. growth +16.06%) Regarding achievement of sale growth +437% doesn’t total means successful. The leaning execution and how we improve are more important to catch up and continue growth. Mobile in Thailand is an early stage so, we wait and see more on handheld device potential…growth together !! TARAD.com uses TARAD super point event to attract purchasers. The campaign condition is customers will earn X3 times point for Mobile shopping and they will gain more fix point for more purchasing products via both PC (www.tarad.com) and Mobile (m.tarad.com) in 5 days event. The idea is to gain a healthy trend from PC version and recommend customers spending across to Mobile channel with an attractive royalty program to increase sale volume.

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