On page seo


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On page seo

  1. 1. On Page SEO
  2. 2. Index <ul><li>Introductions </li></ul><ul><li>SEO definition </li></ul><ul><li>On Page Optimization </li></ul><ul><li>On Page SEO Factors </li></ul><ul><li>On-Page SEO Checklist </li></ul><ul><li>Avoid thing in on page optimizations </li></ul><ul><li>Conclusions </li></ul>
  3. 3. Introductions <ul><li>On page SEO is very simple and can be done without much effort but if done correctly, can be very effective in securing a good position for our website in the search engines. </li></ul><ul><li>The Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. </li></ul>
  4. 4. SEO definition <ul><li>On page SEO is defined as search engine optimization which occurs within a website. It is a critical step for obtaining a high search engine ranking for a web page. </li></ul><ul><li>SEO is the process of improving the Volume and quality of traffic to a website from Search Engines via natural search results for targeted Keywords. </li></ul>
  5. 5. On Page Optimization <ul><li>On Page Optimization is the most important and complex part of search engine optimization. </li></ul><ul><li>This website helps our search engine ranking through their keywords need. </li></ul><ul><li>On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results. </li></ul>
  6. 6. On Page SEO Factors <ul><li>Title tag </li></ul><ul><li>Domain & URL </li></ul><ul><li>Meta Keyword </li></ul><ul><li>Meta Description </li></ul><ul><li>Unique Content </li></ul><ul><li>Alt attribute for Image </li></ul><ul><li>Sitemap </li></ul><ul><li>H1,H2 tags </li></ul>
  7. 7. <ul><li>Bold Or Strong </li></ul><ul><li>W3C Validator </li></ul><ul><li>Do follow and No follow </li></ul><ul><li>Internal Links and External Links </li></ul>
  8. 8. Title tag <ul><li>Title tag is normally defined as <title></title>. </li></ul><ul><li>Using important keywords in the starting of Title tag will be of great help in getting good ranks. </li></ul><ul><li>Use keywords related to our web page in the Title Tag. </li></ul><ul><li>Always add a unique Title Tag for different pages. </li></ul><ul><li>The maximum length of a title tag to be displayed is between 60-70 characters. </li></ul>
  9. 9. Domain & URL <ul><li>Domain : </li></ul><ul><li>Before pick a domain name should know our target audience. </li></ul><ul><li>Try to use major keywords in our domain. Using a .com version of a URL is better than other versions. </li></ul><ul><li>Hyphens in domain or file names less than 4 is good. </li></ul><ul><li>URL : </li></ul><ul><li>URL structure as an important element of a Web page's interface. </li></ul><ul><li>No more than 3-5 words in our URL. </li></ul><ul><li>Avoid using random text and numbers </li></ul>
  10. 10. Keyword <ul><li>Use keyword phrases instead of single keywords. </li></ul><ul><li>Keyword Should be unique words. </li></ul><ul><li>Each keyword phrase should be found on web page. </li></ul><ul><li>Use commas between keyword phrases with NO spaces. </li></ul><ul><li>Keyword length is maximum 10 words. </li></ul>
  11. 11. <ul><li>Keyword Research : </li></ul><ul><li>Keyword Research is used to select quality keywords. </li></ul><ul><li>Keyword is should be relevant our site. </li></ul><ul><li>It is give the most competitor keywords. </li></ul><ul><li>Keyword density : </li></ul><ul><li>Keyword density is the percentage of times of a keyword or phrase appears on the webpage. </li></ul><ul><li>Each Keywords is should be 2%-5%. </li></ul><ul><li>Each Page keyword density is should be </li></ul><ul><li>5%-20%. </li></ul>
  12. 12. Meta Description <ul><li>Create the meta description tag to attract a click and include keywords </li></ul><ul><li>A lot of search engines display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query. </li></ul><ul><li>Most search engines ignore the description tag as far as keyword relevancy is concerned. </li></ul><ul><li>Most search engines use the Description tag to some extent when displaying search results. </li></ul>
  13. 13. Unique Content <ul><li>Content is the king for our visitors and for search engines as well. </li></ul><ul><li>Provide a good and unique content and make sure to include our keywords in our content  </li></ul><ul><li>The quality content increases our ranking in search engines like a quality content. </li></ul><ul><li>Moreover, the quality content even helps to get more inbound links to our website. </li></ul><ul><li>Consider 5-20% density of the keywords in text. </li></ul><ul><li>Formatting is also important to show the search engines. </li></ul><ul><li>The optimum page size is 500-3000 words </li></ul>
  14. 14. Alt attribute for Image <ul><li>Search engines cannot read Image & Flash animations </li></ul><ul><li>Alt tags is the alternative text used for describing images. </li></ul><ul><li>Alt tags are displayed on the site when you hover over the image with your mouse. </li></ul><ul><li>It is also help blind people who are using text readers to read your page. </li></ul><ul><li>Alt tags are another place where you should insert your keywords to improve our rankings. </li></ul><ul><li>For Example : <img src=&quot;images/services-pic.jpg&quot; ALT=&quot;XYZ company's&quot;> </li></ul>
  15. 15. Sitemap <ul><li>A site map  is a list of pages of a web site accessible to users. </li></ul><ul><li>Its lists the numbers of pages and the overall internal link structure in the site. </li></ul><ul><li>A Sitemap is still the best insurance for getting a search engine to learn about your entire site </li></ul>
  16. 16. H1,H2 tags <ul><li>The H1 tag has long been thought to have great importance in on-page optimization. </li></ul><ul><li>Use of the H1 tag as the headline of the page.H2 tag is use subheading. </li></ul><ul><li>Separating our content with headers is a good practice as it makes our site more readable and easy to navigate. </li></ul><ul><li>Do not use H4, H5…… tags just because you want better SEO page. </li></ul>
  17. 17. Bold Or Strong and Italic <ul><li>Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight. </li></ul><ul><li>There are numerous ways of making a word appear as bold text in the code. </li></ul><ul><li>The <B> tag and the <STRONG> tag will both display bold text. </li></ul><ul><li>Strong tag is search engine friendly. </li></ul><ul><li>Example: <b>Bold text</b> </li></ul><ul><li><strong>Strong text </strong> </li></ul><ul><li>Italics tags <i> or emphasis tags <em> should not be used in our content and to highlight specific relevant keywords. </li></ul>
  18. 18. W3C Validator <ul><li>Validation is the process of checking a page or website for its compliance with W3C standards. </li></ul><ul><li>This validator shows not only such trivial things like unclosed quotation, undefined tags or wrong attribute values. </li></ul><ul><li>It also checks the encoding problems, the compliance with the specified DOCTYPE, obsolete tags and attributes and many more. </li></ul>
  19. 19. Do follow and No follow <ul><li>Do follow : It is stranded and trusted links. Search engine conceder only do follow links. </li></ul><ul><li>No follow :It is spam site link not trusted links. Search engine not conceder no follow links. </li></ul><ul><li>Example : </li></ul><ul><li><a href=”http://en.wikipedia.org/wiki/Hyperlink” target=”_blank”>Do Follow Link</a> </li></ul><ul><li><a href=”http://en.wikipedia.org/wiki/Nofollow” rel=”nofollow”>No Follow Link</a> </li></ul>
  20. 20. Internal Links and External Links <ul><li>Internally link your pages to each other within the content. </li></ul><ul><li>Make sure that the keyword focused link anchor text is relevant to the destination page. </li></ul><ul><li>Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used. </li></ul><ul><li>External links should open in a new window. </li></ul>
  21. 21. On-Page SEO Checklist <ul><li>Always start with keyword selection, research and testing </li></ul><ul><li>Meta Description tag </li></ul><ul><li>ALT tags </li></ul><ul><li>H1 tags </li></ul><ul><li>URL structure </li></ul><ul><li>Internal linking strategy </li></ul><ul><li>Content </li></ul><ul><li>Keyword density </li></ul><ul><li>Site maps, both XML and user facing </li></ul><ul><li>Usability and accessibility </li></ul><ul><li>Track target keywords </li></ul><ul><li>Expect results in 6-12 months </li></ul>
  22. 22. Avoid things in on page optimization <ul><li>Hidden text / Invisible links </li></ul><ul><li>Duplicate content </li></ul><ul><li>Duplicate title tags </li></ul><ul><li>URL variants of the same pages </li></ul><ul><li>Off-site images and content on-site </li></ul>
  23. 23. Conclusions <ul><li>On-Page SEO refers to the text and content on your web site pages. </li></ul><ul><li>It acts as the foundation for your ongoing SEO process. </li></ul><ul><li>Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. </li></ul><ul><li>This has a significant impact on search engine results you should make your site as search engine friendly as possible. </li></ul>