1. #ZocialAwards2014
Social Media Population and User Behavior
Thailand & Global Social
Media Movement 2013-14

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Global Facebook User Ranking by ZocialRank.com : Top 20
Data as of May’14
No.1 : USA
180 mil users
57.34% of Pop.
No.2 : India
104 mil users
8.41% of Pop.
No.3 : Brazil
92 mil users
46.31% of Pop.
No.4 : Indonesia
66 mil users
26.74% of Pop.
No.5 : Mexico
54 mil users
44.68% of Pop.
No.6 : Turkey
38 mil users
51.35% of Pop.
No.6 : Philippines
38 mil users
39.29% of Pop.
No.7 : United
Kingdom
36 mil users
56.94% of Pop.
No.8 : France
30 mil users
45.66% of Pop.
No.9 :
Germany
28 mil users
34.19% of Pop.
No.9 : Thailand
28 mil users
41.93% of Pop.No.10 : Italy
26 mil users
42.68% of Pop.
No.11 : Argentina
24 mil users
58.41% of Pop.
No.12 : Japan
22 mil users
17.25% of Pop.
No.12 : Columbia
22 mil users
46.12% of Pop.
No.12 : Vietnam
22 mil users
24.78% of Pop.
No.13 : Spain
20 mil users
43.27% of Pop.
No.14 : Egypt
19.6 mil users
24.28% of Pop.
No.15 : Egypt
19.4 mil users
55.62% of Pop.
No.16 : Malaysia
16 mil users
54.72% of Pop.
No.17 : Pakistan
14.2 mil users
7.93% of Pop.
No.18 : Korea, Rep.
13.8 mil users
27.6% of Pop.
No.19 : Peru
13.2 mil users
44.02% of Pop.
No.20 : Nigeria
12.4 mil users
7.34% of Pop.

3. #ZocialAwards2014
Overall Facebook Population
● USA ranked 1st place with 180 mil users
(57% of population)
● Thailand ranked 9th place with 28 mil users
(42% of population)
Countries that has Facebook users more than 50% of population
United States, Turkey, UK, Argentina, Canada, Malaysia, Australia,
Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates,
Hong Kong, Israel, Singapore (71%)
Country with the highest number of Facebook users compared to
population
● Dominica (78%)
71,684 population with 56,000 Facebook user

4. #ZocialAwards2014
Time spent on social media by Thai people : 3.7 Hrs per day
Ranking Time Spent / day
1 Philippines : 4.0 Hrs
2 Thailand : 3.7 Hrs
3 Malaysia : 3.3 Hrs
4 Indonesia : 2.9 Hrs
5 India : 2.4 Hrs

5. #ZocialAwards2014
Thailand Social Media Population Overview
GROWTH
350%
GROWTH
53%
** Data as of May 2014
GROWTH
13%

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In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as
compared to 2013 which is 1,146 million users.

8. 27% growth12% growth3% growth
13% growth 5% growth 19% growth 48% growth 8% growth -7% growth
Top Growth in ASEAN
1. Myanmar 58%
2. Cambodia 48%
3. Thailand 27%
4. Singapore 19%
5. Vietnam 13%
58% growth
1,040,000 last year

9. 15.4
(55%)

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TYPE OF POST EFFECTIVE TIME

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2012
2013
37.10% 58.82% 4.08%
44.48% 52.03% 3.49%
Public data of Thai people on Facebook increased 7.38%
Anyone on or off Facebook Your friends on Facebook Private
From 742 sample size. Research by Zocial Inc.

13. #ZocialAwards2014
Data as of : 24 May’14 (http://zocialrank.com/facebook/)
Top Page Like

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Data as of : 26 May’14 (http://zocialrank.com/twitter/)
Top Talking about this

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Global Twitter User : Thailand ranked 17th in the world

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More than 61% Thailand Twitter users are inactive.

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2012 2013
3 Million tweets/day
311K retweets/day
Avg 146 retweets/post
Average Text 32 Characters in a Tweet
5 Million tweets/day
1.9 mil retweets/day
Avg 376 retweets/post
Average Text 54 Characters in a Tweet
Total Tweets of Thai people has increased 163%
From 3,022 sample size

19. #ZocialAwards2014
Thailand Twitter User Data
• Avg. # Thai People Tweets/day 250,000 users/day
• Highest Twitter Users/day 800,000 users/month
• Most Twitter users are teenagers
• Teens like to tweet, Adults like to read
Data increased during school off days and holidays
• Avg. Twitter Users during holidays 320,000 users/day
• Message increase during holidays +30% compared to weekdays

20. #ZocialAwards2014
Thai people tweet more with photos and hashtags
text only tweets with link tweets with hashtag tweets with photo
2012
2013
61.91%
55.76%
23.82%
19.29%
11.28%
13.42%
2.99%
11.53%
From 3,022 sample size

21. #ZocialAwards2014
Among Thai people the highest retweets are with photos
and retweets with link has the highest growth (176.46%)
retweet text onlyretweet with hashtag retweet with link
2012
2013
retweet photo
102
208
95
263
301
635
862
1,072
Avg. retweet/post
Avg. retweet/post
Growth 24.35% 111.12% 103.98% 176.46%
From 3,022 sample size

22. #ZocialAwards2014
Top Tweet Location in 2013
• Central World 210,915
• Siam Paragon 108,759
• Siam Square 54,158
• Central (Lard Prao) 37,911
• Terminal 21 25,890
Top location from 29,000,000 tweets with location available in Thaitrend in 2013

25. #ZocialAwards2014
From 3,920 sample size : No. of Follower from 11,752 to 2,155,325
42
1,079
2,616
2
2013 2014
78
1,216
3,147
8
Post/month
Engagement/photo
Engagement/video
#Selfie/day
Usage of Instagram by Thai people is increasing

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Data as of : 26 May’14 (http://zocialrank.com/instagram)
Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand

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Top 3 Photo Likes in Year 2013
1 2 3
Data as of : 20 May’14 (http://zocialrank.com/)

30. #ZocialAwards2014
Avg. Like per Post by Range of Follower
Photo Video
Follower Y2013 Y2014
10K - 50K 182 198
50K - 100K 1,013 1,306
100K - 500K 4,087 5,253
500K - 1 Mil 13,727 17,070
More than 1Mil 35,700 45,136
Follower Y2013 Y2014
10K - 50K 473 525
50K - 100K 1,355 1,541
100K - 500K 4,670 5,751
500K - 1 Mil 13,927 19,592
More than 1 Mil 35,796 40,249
From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

31. #ZocialAwards2014
Celebrities announced “No more advertising”
after flooded by messages posted by online shops

32. #ZocialAwards2014
After celebrities annoucement, user post on the most famous forum in Thailand.
“I hate celebrities who post “No more advertising”

33. #ZocialAwards2014
Celebrities feedback by posting
“Please come and advertise on this post” sharing their own space for online shop
Come Come advertise here
Today everyone stay at home, can’t go
anywhere during updating politic news.
This month I shared my space early,
come over all online shops
Advertise free 1 month, Go ahead guys!!
Come Come!!!

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Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series
call “Hormones the series”

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Top 2 videos came from Thai folk songs, Top 3 is a game competition.

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85th rank on
125th rank on
Data as of 15 May’14
No. of search on Google trend
Peak at 27 Apr – 3 May’14
Songkra and Chiangmai are
Most search among other province
New Social Media Platform
Up to 100 mil global users
http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/

40. #ZocialAwards2014
MULTI SCREEN/MULTI SOCIAL MEDIA

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35% 33% 24% 5% 2% 1%
Thai people use multiple social media
97% used Facebook
จากการสุมตัวอยาง 166 คน

42. Male shares data from Twitter
and Youtube to Facebook more
than Female
Female shares data from
Instagram to Facebook
more than Male

43. #ZocialAwards2014
LINE USER BEHAVIOR : THAILAND

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45. TARAD Line Marketing : Increase Sale
Result : 1,372 order within 3 hours
TARAD Line TARAD m-Commerce (Mobile Site)

46. #ZocialAwards2014
MOBILE IS COMING

47. #ZocialAwards2014
Mobile Marketing
• 50% of local search is from mobile
• 91% of mobile internet user access to social network
• http://www.youtube.com/watch?v=0aUQLIPdtg8

48. #ZocialAwards2014
Thai people use through which OS?
From 742 sample size
IOS & Adorid
(N=120)
16.17%
Only IOS
(N=200)
26.95%33.15%
Only andriod
(N=246)
Other OS/PC
(N=176)
23.72%

49. #ZocialAwards2014
Thai Consumer Completely Change Their Behavior
● More specific demand
● Started own poll to get the real feedback from experienced users
● More expressive on social media and online
● Attractive content is becoming more powerful and most influential
● Becoming more selective and comparative

50. #ZocialAwards2014
Key Takeaways
• Mobile is coming : Be prepared everything to support mobile
• VDO is hot… Thai people consume more and more, find a way to approach them!
• We now know our consumer’s location! Think about it, how to use it for your business
• Always link Social Media with your sales volume (if you can and know how?)
• Talk and Engage with your consumers on the right time (at night and weekend)
• Number of like or follow does not matter at all, if it does not answer your business goal,
sales volume and brand awareness.
• Don’t forget to check your Social Media ranking at ZocialRank.com
• ZocialEye can tell you, what consumers think about your brand and your competitors?
• Zocial Research, we can tell everything that you want to know.

51. #ZocialAwards2014
More insightful information please
come and visit our blog.
http://blog.zocialinc.com