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Are you adaptable to
change?
The Smart Organization
Johan Forshufvud

8 November, 2013
Amsterdam
“It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the one
that is the most
adaptable to change.”
Charles Darwin
Reality of today will
not be the reality of
tomorrow
2007
2013
#Purpose
#Autonomy
#Mastery
The big

WHY
Give people
around the world
the perfect music
for every moment
Long term incentives for all staff
Introduction day in Sthlm
#Purpose
#Autonomy
#Mastery
What makes you feel
“Yes, Monday again!”
The world
is going
mobile

Aligning on direction
By: Dennis Porter

Involvement leads to engagement
Adding transparency!
Autonomous Squad

•  Small, co-located, self-organized
•  End-to-end responsibility for the stuff they build –
from design to commit to deploy to maintenance.
•  Within the scope of its mission, a squad is empowered to
decide what to build, how to build it, and how to work together while doing it. 

Henrik Kniberg
30
Failure Recovery is more important
than Failure Avoidance

Retrospectives & Post Mortems
Driven from below
Supported from above

Who’s fault
was it?
What did
we learn?

Henrik Kniberg

Failure Avoidance

Henrik Kniberg

Failure Recovery
#Purpose
#Autonomy
#Mastery
Weekly
1:1

Weekly
1:1

OKR

Weekly
1:1

Weekly
1:1

OKR
...

...

Future

LOOPS

Future
Weekly
1:1

Weekly
1:1
Weekly
1:1

Weekly
1:1

OKR

OKR
Weekly
1:1

Weekly
1:1
Culture eats
strategy for
breakfast
Finding your role models
Rituals strengthens your culture
Hire for talent and passion
5% is about the idea,
95% about the
execution.
Martin Lorentzon, founder of Spotify
Questions?
Johan Forshufvud
jf@spotify.com

For music

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Johan Forshufvud - de slimme organisatie