The document discusses how designers can effectively navigate complex environments undergoing transformation and act as agents of change. It outlines three change roles designers can take on: the Navigator, who maps and explores to better understand an organization; the Translator, who speaks the language of the organization to communicate change; and the Advocate, who brings people together in communities of change rather than working alone. Adopting these roles helps designers understand people, communicate change effectively, and approach change collaboratively.
Applying the JTBD Framework to Build User Personas that StickUXDXConf
Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? Megan and Mariné will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter
Lessons Learned From Our Accessibility-First Approach to Data VisualizationUXDXConf
For the past five years, Kent has led several data visualizations programs at Google. He currently focuses on creating accessible data experiences that provide value and insights to everyone, regardless of their ability. In this session, Kent spotlights key lessons learned while building accessible visualizations for Google products like Search, Fitbit, Loon, Quantum AI and Cloud. He discusses techniques for generating awareness, building a community of experts and making a business case for data accessibility. Kent shares his group's accessibility-first approach to design and how standards can be used to empower teams to create better data experiences.
Storytelling with Data by Subhasree ChatterjeeUXDXConf
In my 10 years of career as a data professional, I have realized the most underrated, overlooked, yet possibly the most important skill as a Data Analyst is the ability to tell an impactful story with data. The most accurate model or the most sophisticated analysis is meaningless if one can't convince its benefits to the stakeholders. In today's fast paced world with shortened attention span, the ability to tell a concise and convincing story is crucial. In this presentation, Subhasree Chatterjee
will talk about some structures and fundamentals of storytelling with data and delve deep into dos and don’ts of impactful storytelling. I’ll be talking from my experience as a Data professional, but I believe this skill is equally important for UX and Product.
How Might We Get Engineers Involved in Discovery - Tim SimmsUXDXConf
Let’s say you’re hosting a dinner party. You've got a few sous chefs in the kitchen helping you prepare the meal. They're chopping vegetables, measuring ingredients, and doing their part to make the meal a success. But what if your chefs talked to your guests before the party to find out what they liked and wanted to eat? Equipped with these insights, your team could make more-informed culinary decisions, leading to an even more incredible guest experience.
Similarly, engineers can benefit from engaging directly with customers during the discovery process. But how do you get to a state where your engineers are completely bought in and where your product and engineering teams are working collaboratively to create value from the discovery process?
Are you searching for ways to ensure your design system stays relevant in the ever-changing digital landscape? Join T. Rowe Price's Beacon Engineering Lead as they share their insight on building a design system using a web standards-first approach.
Discover the reasons behind their decision to pivot away from developing for multiple frameworks used at the firm and towards a more streamlined solution.
Learn how utilizing browser standards such as web components, CSS variables, and more have helped increase throughput, consistency, and accessibility.
Don't miss this opportunity to gain valuable insights and strategies for creating a design system that remains adaptable while providing delightful customer and developer experiences.
Applying the JTBD Framework to Build User Personas that StickUXDXConf
Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? Megan and Mariné will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter
Lessons Learned From Our Accessibility-First Approach to Data VisualizationUXDXConf
For the past five years, Kent has led several data visualizations programs at Google. He currently focuses on creating accessible data experiences that provide value and insights to everyone, regardless of their ability. In this session, Kent spotlights key lessons learned while building accessible visualizations for Google products like Search, Fitbit, Loon, Quantum AI and Cloud. He discusses techniques for generating awareness, building a community of experts and making a business case for data accessibility. Kent shares his group's accessibility-first approach to design and how standards can be used to empower teams to create better data experiences.
Storytelling with Data by Subhasree ChatterjeeUXDXConf
In my 10 years of career as a data professional, I have realized the most underrated, overlooked, yet possibly the most important skill as a Data Analyst is the ability to tell an impactful story with data. The most accurate model or the most sophisticated analysis is meaningless if one can't convince its benefits to the stakeholders. In today's fast paced world with shortened attention span, the ability to tell a concise and convincing story is crucial. In this presentation, Subhasree Chatterjee
will talk about some structures and fundamentals of storytelling with data and delve deep into dos and don’ts of impactful storytelling. I’ll be talking from my experience as a Data professional, but I believe this skill is equally important for UX and Product.
How Might We Get Engineers Involved in Discovery - Tim SimmsUXDXConf
Let’s say you’re hosting a dinner party. You've got a few sous chefs in the kitchen helping you prepare the meal. They're chopping vegetables, measuring ingredients, and doing their part to make the meal a success. But what if your chefs talked to your guests before the party to find out what they liked and wanted to eat? Equipped with these insights, your team could make more-informed culinary decisions, leading to an even more incredible guest experience.
Similarly, engineers can benefit from engaging directly with customers during the discovery process. But how do you get to a state where your engineers are completely bought in and where your product and engineering teams are working collaboratively to create value from the discovery process?
Are you searching for ways to ensure your design system stays relevant in the ever-changing digital landscape? Join T. Rowe Price's Beacon Engineering Lead as they share their insight on building a design system using a web standards-first approach.
Discover the reasons behind their decision to pivot away from developing for multiple frameworks used at the firm and towards a more streamlined solution.
Learn how utilizing browser standards such as web components, CSS variables, and more have helped increase throughput, consistency, and accessibility.
Don't miss this opportunity to gain valuable insights and strategies for creating a design system that remains adaptable while providing delightful customer and developer experiences.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
This is a slide deck from one of Marc Stickdorn's courses on service design. It is structured in three parts, the first one is about customer experience in general and how important it is. The second part explains service design in a nutshell, and thirdly you can apply your newly acquired knowledge and create a persona.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
Customer-Centric Value Creation (with a Jobs-To-Be-Done Mindset)Wolfram Nagel
This topic was presented on May 22, 2022 at the "UX Festival by German UPA" in Erfurt. Original German title of the talk: "UX FTW – Pragmatische Wertschätzung durch Nutzerfokus mit Jobs To Be Done".
The official English title is "Customer-Centric Value Creation with a Jobs-To-Be-Done Mindset".
In the talk I explained how we create value for our customers and your company by applying Jobs-To-Be-Done. I introduced the respective UX mindset, Jobs To Be Done, some examples, our self-developed Research Tool (the User Focus Program), and the CCVC Framework.
There is also an article on the topic available: https://wolframnagel.medium.com/customer-centric-value-creation-b71ac49172b6
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Our new perspective on achieving the full potential of human and artificial intelligence.
By Fjord, design and innovation from Accenture Interactive, and Accenture The Dock.
Hurricane change 3 methods for preparing for disruptive change in businessMatthew Hawkins
Business transformation can be disruptively beautiful. It usually leaves a path of destruction on it's way to creating a better organization. The challenge is that it inflicts significant change on people. Are there ways to better prepare for it? Yes. We'll examine 3 things you can do to prepare for disruptive change in your business.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
This is a slide deck from one of Marc Stickdorn's courses on service design. It is structured in three parts, the first one is about customer experience in general and how important it is. The second part explains service design in a nutshell, and thirdly you can apply your newly acquired knowledge and create a persona.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
Customer-Centric Value Creation (with a Jobs-To-Be-Done Mindset)Wolfram Nagel
This topic was presented on May 22, 2022 at the "UX Festival by German UPA" in Erfurt. Original German title of the talk: "UX FTW – Pragmatische Wertschätzung durch Nutzerfokus mit Jobs To Be Done".
The official English title is "Customer-Centric Value Creation with a Jobs-To-Be-Done Mindset".
In the talk I explained how we create value for our customers and your company by applying Jobs-To-Be-Done. I introduced the respective UX mindset, Jobs To Be Done, some examples, our self-developed Research Tool (the User Focus Program), and the CCVC Framework.
There is also an article on the topic available: https://wolframnagel.medium.com/customer-centric-value-creation-b71ac49172b6
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Our new perspective on achieving the full potential of human and artificial intelligence.
By Fjord, design and innovation from Accenture Interactive, and Accenture The Dock.
Hurricane change 3 methods for preparing for disruptive change in businessMatthew Hawkins
Business transformation can be disruptively beautiful. It usually leaves a path of destruction on it's way to creating a better organization. The challenge is that it inflicts significant change on people. Are there ways to better prepare for it? Yes. We'll examine 3 things you can do to prepare for disruptive change in your business.
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...Riche Zamor
Understanding how people share knowledge with others is critical to implementing an effective content strategy in your organization. Journey mapping is an exercise that can help you to understand the various ways in which people share knowledge within your organization, and develop tools, processes, and content to make communication more effective and efficient.
This is my presentation from the panel "Innovators, Early Adopters, and the Rest of Us--Getting the Most from Your Library's Technology" at the Texas Library Association Annual Meeting, 2010. I shared the stage with Stephen Abram and John Blyberg and we had a great time!
Pello Talk on Diversity & Unconscious BiasWeArePello
In addition to helping creative businesses successfully invest in their people to survive and thrive; Pello's goal is to partner with our clients to raise awareness around unconscious bias and its implications on business and people so we can help create a more diverse, successful and sustainable creative industry.
The workplace of the future is adapting to the demands of a worker who has always known collaborative technology, and physical location is no longer a barrier to connection. In this eBook, experts in employee engagement and workplace design discuss how all companies can create a more connected place, regardless of size or budget.
Jason Mesut - Tactics for Amplifying the Strategic Value of DesignUX Lausanne
Jason Mesut draws on his experience as a management consultant and a designer to unpack some of the core challenges he has found with design realising its value to business.
Capabilities we need now in change managementLena Ross
Titled 'The High 5 of Change Mastery' this presentation is a guide for change leaders and practitioners to future-pace their capabilities with these skills for change mastery. These emerging capabilities will help us optimise our relevance and effectiveness in a disruptive business environment.
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
Building Design Systems that Work for Design and DevelopmentUXDXConf
This talk explores the methodologies and strategies essential for developing effective design systems that bridge the gap between design and dev.
Key Topics Covered:
1. Introduction to Design Systems
- The importance of design systems in modern digital product development
- Personal experiences and challenges faced in implementing design systems
2. Gaining Stakeholder Buy-In
- Strategies for communicating the value of UX to different types of stakeholders
- Techniques to quantify the benefits of UX in terms of efficiency, efficacy, learnability, and likability
3. Establishing Key Partnerships
- Identifying and collaborating with key teams within an organization
- Focusing on critical user flows and high-impact areas to drive the initial adoption
4. Deriving and Organizing Patterns
- Utilizing object-oriented design principles to create reusable and scalable patterns
- Abstracting specific use cases into general patterns applicable across different scenarios
5. Challenges and Realities
- Navigating the complexities of implementing design systems in large organizations
- Overcoming obstacles and managing phased approaches to system implementation
Strategic AI Integration in Engineering TeamsUXDXConf
This presentation dives into the practical applications of machine learning within Google's operations, providing a comprehensive overview of how to leverage AI technologies to solve real-world business challenges.
Key Points Covered:
- Introduction to Machine Learning at Google: Discussion on the role of ML and its evolution in enhancing Google's operational efficiency.
- Experience Sharing: Insights into the team's long-term engagement with machine learning projects and the impacts on Google’s operational strategies.
- Practical Applications: Real-world examples of ML applications within Google’s daily operations, providing a blueprint to adapt similar strategies.
- Challenges and Solutions: Discussion on the challenges faced during the implementation of ML projects and the strategic solutions employed to overcome them.
- Future of ML at Google: Insights into future trends in machine learning at Google and how they plan to continue integrating AI into their ecosystem.
Design-Driven Leadership: Transforming Organizations through Creative ThinkingUXDXConf
In an ever-evolving business landscape, the role of leadership is critical in navigating transformation and fostering innovation. This talk explores how applying design thinking principles can empower leaders to create meaningful change and drive organizational success.
Key Topics Covered:
1. Introduction to Design-Driven Leadership
- The concept of design-driven leadership and its importance in modern organizations
- Personal journey from a senior designer at Amazon to a design director at Ford
2. Transforming Ford's Business Model
- Ford’s transition from focusing solely on vehicle sales to enhancing the entire vehicle ownership experience
- The role of digital product design in driving this transformation
3. The Double S-Curve Transformation Model
- Understanding Ford’s existing business model and the new Model E
- Navigating the "core of the transformation" and the challenges it presents
4. Applying Design Thinking to Personal and Professional Life
- Using design thinking to manage personal transformations, such as becoming a new parent
- Implementing the 60-day reset to reframe and tackle personal challenges
5. Adapting Design Tools for Leadership
- Adapting subject matter expert (SME) interviews and other design research tools for leadership and alignment
- Case studies of successful implementation of design-driven processes at Ford
6. Key Strategies for Design-Driven Leadership
- Techniques for aligning teams and creating a unified vision
- Leveraging creativity and empathy to solve complex problems and foster innovation
- Practical examples of reframing problems and using iterative design processes to achieve positive outcomes
Improving Product Design with Futurism at ORACLEUXDXConf
Explore the transformative power of design and strategic foresight in shaping the future of business. This presentation dives into how integrating design thinking with foresight can drive innovation and proactive strategic planning in dynamic business environments.
Key Takeaways:
- Design as a Strategic Tool: The intersection of design and strategic foresight offers unique opportunities to shape future business landscapes by anticipating changes and designing innovative responses.
- Core Concepts: The presentation emphasizes how every element, from policy to products, can be designed, stressing the need for designers to actively participate in shaping future scenarios.
- Futures Thinking: It introduces the concept of futures thinking, a blend of foresight and empathy, urging designers to leverage their skills to envision and create desirable futures.
- Practical Applications: Real-life applications of foresight, like the integration of advanced design thinking in corporate strategy, demonstrate its impact on proactive business planning.
- Innovative Methods: The presentation also explores how design thinking methodologies, like the Futures Wheel, can facilitate innovative problem solving and strategic planning in volatile industries.
Motion for AI: Creating Empathy in TechnologyUXDXConf
In an era where artificial intelligence (AI) is becoming increasingly integrated into our daily lives, the need for empathetic technology is paramount. This talk explores the role of motion design in enhancing AI interfaces to foster empathy and improve user experiences.
Key Topics Covered:
1. Introduction to Empathetic AI
- The importance of creating empathy in AI interfaces
- Personal journey from character animation to AI and robotics design
2. The Role of Motion in User Interaction
- Historical context of motion in design, from early Disney animations to modern interfaces
- The blinking cursor: An example of effective motion use since 1960
3. Designing for Empathy
- How motion can enhance user satisfaction and trust in AI systems
- Examples from human-robot interaction and AI interfaces
4. Creating Human-like Interactions
- Using motion to provide transparency and context in AI interactions
- The importance of natural conversation flows and the ability to interrupt AI responses
5. Avoiding the Uncanny Valley
- Recognizing and mitigating the uncanny valley in AI-generated content
- Examples of effective and ineffective uses of motion in AI
6. Systemizing Motion Design
- Strategies for integrating motion into AI systems at scale
- Salesforce’s approach to creating and scaling a motion system for AI
Transforming The New York Times: Empowering Evolution through UXUXDXConf
The New York Times continues to lead in user-centered design by innovating and adapting to enhance both user engagement and understanding, aligning product experiences with its journalistic mission. This presentation discusses innovative strategies in user experience at The New York Times, focusing on subscriber experiences and storytelling.
Key Points Covered:
- Mission-Driven Design: Emphasizing the Times' mission to "seek the truth and help people understand the world," the design team prioritizes clarity and engagement to support high-quality journalism.
- UX Design Principles: The team follows five core UX tenets—clarity, time optimization, craftsmanship, accessibility, and trust—to maintain a strong focus on user-centric design.
- Innovative Design Strategies: Product Feature Advancement, Editorial Expression, Long-term Visioning
- Integrating Diverse Content: Examples include the successful integration of popular games like Wordle, which not only entertain but also attract and retain a diverse user base.
Connecting the Dots in Product Design at KAYAKUXDXConf
This presentation focuses on the challenges and strategies of connecting problem definitions within product development.
Key Points Covered:
- Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions.
- Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences.
- Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes.
- An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies.
- Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development.
- Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.
Server-Driven User Interface (SDUI) at PricelineUXDXConf
This presentation discusses the complexities of aligning teams and ensuring consistent product experiences across various platforms, proposing Server Driven UI (SDUI) as a solution.
Key Points Covered:
- The challenge of maintaining consistency in product experiences across web and app interfaces, highlighted by discrepancies in user experience features like comment sections.
- Introduction of Server Driven UI (SDUI) to manage uniformity and streamline updates across different platforms.
- The importance of adapting design systems to accommodate SDUI, ensuring uniform naming conventions, and component functionalities.
- Technical discussions on overcoming framework differences and the operational load on developers due to continuous OS updates.
A Business-Centric Approach to Design System StrategyUXDXConf
The presentation underscores the strategic advantage of treating design systems not just as technical assets but as vital business components that require thoughtful management, robust planning, and strategic alignment with organizational goals.
Key Points Covered:
- Understanding Design Systems as Business Entities: Conceptualizing design systems as internal business entities can streamline their integration and evolution within a company.
- Adoption and Expansion: Elaborating on the importance of tactical adoption across organizational structures, enhancing product suites to cater to user needs and broadening scope to mobile and content authoring solutions.
- Data-Driven Development: Utilizing data insights for component development ensures that resources are allocated to create valuable, widely used features.
- Financial Modeling for Design Systems: Developing sustainable funding models is crucial for long-term support and success of design systems.
- Promoting Internal Buy-In: Stressing on strategies for promoting design systems within the organization to increase engagement and investment from internal stakeholders.
Structuring Teams and Portfolios for SuccessUXDXConf
This talk offers actionable insights at an executive level for enhancing productivity and refining your portfolio management approach to propel your organization to greater heights.
Key Points Covered:
1. Experience Transformation:
- The core challenge remains consistent across organizations: converting budget into user-centric designs.
- Strategies for deploying design resources effectively in both startups and large enterprises.
2. Strategic Frameworks:
- Introduction to the "Ziggurat of Impact" model, detailing layers from basic system interactions to comprehensive customer experiences.
- Practical insights on creating frameworks that scale with organizational complexity.
3. Organizational Impact:
- Real-world examples of navigating design in large settings, focusing on the synthesis of consumer products and customer experiences.
- Emphasis on the importance of designing systems that directly influence customer interactions.
4. Design Execution:
- Detailed walkthrough of organizational layers affecting design execution, from touchpoints and customer activities to shared capabilities.
- How to ensure design influences both the micro and macro aspects of customer interactions.
5. Measurement and Adaptation:
- Techniques for measuring the impact of design decisions and adapting strategies based on data-driven insights.
- The critical role of continuous improvement and feedback in refining customer experiences.
Designing for Hardware Accessibility at ComcastUXDXConf
Designing inclusive products is not only a social responsibility but also a business imperative. This talk delves into the journey of creating accessible hardware products that cater to diverse user needs.
Key Topics Covered:
1. Introduction to Inclusive Design
- Importance of accessibility in product design
- Overview of Comcast's commitment to making products accessible to a wide audience
2. Case Study: Xfinity Large Button Voice Remote
- Initial challenges and the evolution of the product
- User research and feedback that shaped the design
- Key features of the final product and their benefits
3. Designing for Diverse Needs
- Understanding human-centered design and its historical context
- The impact of designing for people with disabilities on overall product quality
- Examples from other industries, such as architecture and industrial design
4. Integrating Accessibility from the Beginning
- The cost and efficiency benefits of designing for accessibility from the start
- The process of embedding accessibility as a core trait rather than an optional feature
5. Real-World Impact and Continuous Improvement
- Insights from in-home studies with users having assistive needs
- How continuous feedback and iterative design lead to better products
- The role of inclusive research and development practices
Improving UX Research Quality with Cross-Department CollaborationUXDXConf
Collaboration across departments is essential to enhance the quality and impact of research outcomes. This talk offers practical strategies for leveraging cross-functional teams to achieve superior research quality.
Key Topics Covered:
1. Introduction to Cross-Department Collaboration
- Importance of collaboration in enhancing UX research quality
- Personal experiences and insights from a research operations manager
2. Building Effective Collaborative Structures
- Identifying and leveraging key roles within the organization (e.g., PMs, Devs, UX Researchers, Designers)
- Utilizing operations teams as the connective tissue to foster collaboration
3. Maximizing Research Impact
- Techniques for presenting research findings in an impactful way
- Importance of executive summaries and tailored presentations for different stakeholders
4. Following Through on Research
- Ensuring continuous follow-up on research to track its impact
- Strategies for confirming next steps and validating research outcomes
5. Breaking Down Research for Broader Application
- Concept of Atomic UX Research and its application
- Storing and managing research data in repositories for easy access and reuse
The UX of Automation by AJ King, Senior UX Researcher, OcadoUXDXConf
Automation is transforming industries by streamlining operations and reducing costs. However, the success of automated systems hinges not only on their functionality but also on the user experience (UX). This talk, "The UX of Automated Processes," delves into the intricate relationship between automation and UX, providing a comprehensive guide to designing intuitive and effective automated systems.
Key Topics Covered:
1. Introduction to Automated UX:
* Understanding the importance of UX in automated systems
* Real-world example: Robotic beer dispensers at a music festival
2. Step-by-Step Process for Enhancing Automated UX:
* Step 0: Identifying main workflows and happy paths
* Step 1: Conducting contextual inquiries to understand current user practices and edge cases
* Step 2: Prioritizing issues and solutions through collaborative ideation sessions
* Step 3: Prototyping and usability testing for both software and hardware
3. Prototyping and Testing:
* Methods for simulating automated processes
* Importance of user feedback in refining automated systems
4. Designing for Support Users:
* Crafting the experience for support personnel who manage edge cases
* Ensuring effective communication and issue prioritization for support users
We're Agile. So why haven't our outcomes improved?UXDXConf
After 20 years of agile, 90% of features still fail to deliver the expected value.
There is no such thing as user error, only bad design. The frameworks that companies have to try to adopt agile leave too much ambiguity on how to implement the supporting processes of funding, governance, alignment and more.
This talk explains why we have the ways of working we do and what we can do about it to improve.
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...UXDXConf
In this insightful discussion, Mihaela will introduce how Volkswagen Digital Solutions is taking steps towards a successful transition from software delivery to product delivery lifecycle, highlighting the challenges and the innovative tactics to break down traditional silos within the product teams as well as between “the business” and "IT". Learn how the Volkswagen Group established new delivery centers across Europe to foster interdisciplinary product teams, and the hurdles they overcame including stringent security, legal, and compliance boundaries, as well as people adaptation. Mihaela will share hands-on examples of their unique approach to get “the business on board", offering a glimpse into their working models and approaches on engagement and collaboration between the product teams and stakeholders. Discover how they faced resistance and fostered an inclusive process to move towards an efficient product delivery cycle. This talk is an exploration into digital transformation, with practical examples, offering key takeaways for those aiming to break silos and cultivate a collaborative environment within their organisations.
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023UXDXConf
Join Fergal as he shares how they developed ‘Fin’, a chatbot that actually solves up to 50% of support questions. This session will shed light on the product development process of Fin, the challenges encountered, and the opportunities it brought forth. The talk will encompass Intercom’s experiences and lessons learned from integrating large language models in a live production environment.
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...UXDXConf
Dan Heaslip takes us through a brief journey of enhancing design maturity within Three's expansive design team . Learn about the unique challenges they face, the strategies they employ, and their vision for a cohesive and mature design future.
Mike delves into Reed's ongoing and dynamic research program, which serves as the foundation for all product and design initiatives within the organisation. He shares how they enable continuous deep research by democratising user research in product teams and creating a regular cadence. This then allows the centralised UX research team to take on larger, more complex and strategic research initiatives. In this session you’ll learn how they’re:
Enabling constant research in product teams
Planning for agile processes
Demonstrating research value
Prioritising larger initiatives
Communicating research for highest impact
Through these strategies, Mike and his teams have successfully created an environment where innovation, based on deep user knowledge, is at the forefront.
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...UXDXConf
In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about:
Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience.
Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers.
Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment.
Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...UXDXConf
Join Steve Collins, CTO of King Games, creators of the globally popular game Candy Crush, as he shares insight into their current journey of embedding Artificial Intelligence into the fabric of their organisation. Steve will navigate through the challenges they have faced, the strategic choices made, and the innovative approaches undertaken. This talk offers a unique chance to gain firsthand knowledge of how a global gaming leader is embracing AI, and how these insights can be leveraged by other organisations seeking to harness the power of technology for their own growth and transformation. Whether you are a technology leader, or industry professional, you will find valuable lessons in this talk on how to successfully marry AI with the daily operations and strategic vision of a company.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Navigating Environments of Complexity and Transformation: How Designers Can Become Effective Agents of Change
1. Jeff Simons, Charles River Labs
Navigating environments
of complexity and transformation
How designers can become effective agents of change
UXDX USA, 2023
2. The Hague, The Netherlands Waterford, Ireland
✈
I live here!
8. No matter your methods or your efforts, you
feel like you have no control over the outcome.
9. No matter your methods or your efforts, you
feel like you have no control over the outcome.
One of the primary drivers of burn-out.
10. The outcome
To give you some tools and ideas on how to approach
change, and give you back a bit of control.
Today’s takeaways
11. The theme
You have all the tools you need to bring about the change that
you’re charged with, you've just got to use them differently.
Today’s takeaways
12. Today’s takeaways
The methods:
Map and explore: Use what you know to better understand your organisation.
Speak the language: Translate what you know in the right language.
Don’t go at it alone: Bring people together in communities of change.
1
2
3
You have all the tools you need to bring about the change that
you’re charged with, you've just got to use them differently.
The theme
13. What are the kinds of change I’m talking about?
A state of change, going from current to future state, for example:
Big change:
• Consolidating product experiences, after acquiring a company.
• Introducing engineers into the Discovery process.
• Guiding a process change as part of a digital transformation effort.
Smaller change:
• Actioning on user research for your product.
• Improving the design of a component in your product suite.
16. Change does not just come
about by effectively project ”
managing” a new initiative,
Inspire people, bring them
together with vision and and a
show of leadership.
17. Logic alone doesn't help inspire a
group of people,
Appeal to the human desire to
contribute to something that is
greater than them.
”Whats in it for me”
”What is this in service of?”
18. Give employees a stake,
ownership of the change
Create an environment where
people feel like they ”get to”
partake, as opposed to ”have to”
partake
19. Change that affects many will be
carried much better if it's ushered
forth by many hearts, minds,
hands and feet, over relying on a
select few.
20.
21. To successfully bring about change, you should find ways to understand
your people, and to make them a part of the change you’re introducing.
22. In a nutshell
Understand your people/your organisation.
1
Know the language that connects with your people/your organisation.
2
Approach change in collaboration with your people/your organisation.
3
Kotter’s Principles of Change
23. The "3 Change Roles"
The Navigator The Translator The Advocate
Map and explore:
Use what you know
to better understand
your organisation.
Don’t go at it alone:
Bring people together
in communities of
change.
Speak the language:
Translate what you
know in the right
language.
24. “In space flight, “attitude” refers to orientation:
which direction your vehicle is pointing relative
to the Sun, Earth and other spacecraft. “
Attitude
Chris Hadfield
Retired Astronaut
25. The "3 Change Roles"
The Navigator
Understand your people/your organisation.
Become an Organisational Ethnographer
Use your methods for understanding people, to
understanding your colleagues and your company.
31. The "3 Change Roles"
The Translator
Know the language that connects with your
people/your organisation.
Become an Organisational Interpreter
If you learn to speak the language of your change
colleagues, you can make a better impact.
35. "Everyone deserves a sustainable, joyful life — yet for many it
has never felt so out of reach. Let’s summon our common
knowledge to change this for ourselves, and for one another."
Common Knowledge
Chris Hadfield
Retired Astronauat
36. The "3 Change Roles"
The Advocate
Approach change together
with your people/your organisation.
Become a Community Builder
Creating inclusive communities of change means you don’t
have to go create change overnight. Going at this together
is going to make things easier.
40. Today’s takeaways
You have all the tools you need to bring about the change that
you’re charged with, you've just got to use them differently.
The theme:
41. Today’s takeaways
The Navigator The Translator The Advocate
The “3 Change Roles”
Map and explore:
Use what you know
to better understand
your organisation.
Don’t go at it alone:
Bring people together
in communities of
change.
Speak the language:
Translate what you
know in the right
language.
42. Jeff Simons, Charles River Labs
Thanks for listening!
How designers can become effective agents of change
UXDX USA, 2023
Navigating environments of complexity and transformation
