This slideset captures the evolution in Mobile communication. Talks about mobile side paradigm shift in recent past and the factors driving wireless technology evolution.

1. Evolution in Mobile Communication
Proprietary & Confidential. © ProfEdge Solutions Pvt. Ltd.

2. Agenda
• Evolution of Mobile Communication
o Mobile side
o Technology End
• Mobile Side
o Phones to Smart Phones
o Mobile App evolution
o Android: The Mobile App platform
• Technology End
o Factors driving wireless evolution
o Wireless Technologies Update
o Growth story of Mobile Industry
• Conclusion
• About ProfEdge Solutions
• Thanks

3. Evolution in Mobile Communication
• Mobile phone has emerged
into Smart Phones
0
30
60
90
2008 2009 2010 2011 2012 2013 2014
Smart Phone Penetration – US
Smart Phone Feature Phones
• Technology Evolution: Focus
has shifted to Mobile
Broadband from voice
0%
50%
100%
2012 2013 2014 2015 2016 2017
Connections by 2G, 3G and 4G
2/2.5G 3G 4G

4. Mobile Side Evolution

5. Phone transformed into Smart Phones
• Till 2003, mobile was primarily used for voice and SMSs
• The smartphone has advanced computing capability and
connectivity and provide highly interactive interface for
accessing high speed data
o Some of the phone boasts quad core processors
o Always connected world - GPS, Integrated web browsers, Social
Networking, IMs, Compact HD Camera etc
o On the go computing and entertainment : Email Access , Network
gaming , Integrated media player
• Advanced APIs on smartphones for running third-party
applications
• By 2017, the average smartphone will generate 2.7GB of data
traffic a month – almost a tenfold growth from today

6. Evolution of Mobile Apps
Simple
communication needs
Device specific needs PC/Laptop complementing needs
1st Phase
Embedded
system on
mobile device
Limited
functionality
Example :
Calculators
2nd phase
Device specific
bundled apps
Limited user
capability to
load new apps
Example: FM Radio
3rd phase
OS specific
apps
Download and
run apps from
device app
store
Example: Media
players
4th phase
Cloud based
apps, Mobile
devices need
to be always
online
Example: Online
gaming
5th phase
Cloud based
context aware
apps
Apps initiate
predictive actions
User can customize devices as per
own preference
Apps proactively customize
devices by studying user patterns
Very limited
customization allowed

7. Android: The platform for Mobile App
• Open source platform
• Full of features and highly scalable
• Based on Linux platform
• Reduces time to market
• No restrictions on licensing
• 700K App available in the market
• 10 Billion app download
49%
35%
5%
3%
7% 1%
Mobile Apps Distribution
iOS
Android
Blackberry
Symbian
Windows
Others
Android
72%
iOS
14%
RIM
5%
Bada
3%
Symbian
3%
Microsoft
2%
Others
1%
Mobile OS Distribution

8. Technology End Evolution

9. Factors driving technology evolution
• Higher data rate requirements
– Mobile broadband has surpassed desktop Internet
– Media Streaming , Network gaming and video conferencing
• Reduced Latency for Real time applications
– Always connected paradigm for applications like IMs and facebook
• Rapid growth in the number of mobile subscribers
– Mobile subscribers penetration increased from 12% to 68% in last
decade
• Reduces cost per bit through improved spectral efficiency
• High performance mobile computing requirements
• Scalable architecture to support cost effective solution
– Reduction in telecom infrastructure upgrade cost

10. Wireless Technology Evolution
2/2.5G
3G
3G HSPA+
4G LTE
LTE
Advanced
Market Impact 2000 2006 2009 2010 2016
Peak Rate 172 kbps 7 Mbps 42 Mbps ~150 Mbps ~1 Gbps
0
1000
2000
3000
4000
5000
6000
7000
8000
SubscribersinMillion
4G
3G
2/2.5G
• 4.3 billion mobile subscribers
• 1.5 billion 3G mobile broadband subscribers

11. Growth Story of Mobile Industry
• Over next 4 years mobile industry will invest
– $793 billion in capital and contribute $2.7 trillion to public funding globally
– Mobile connections would reach 9.1 billion by 2015
– Mobile industry workforce is expected to grow to about 10 million globally
by 2015
– Access revenue are growing quicker than any other segment
51%
15%
11%
12%
7% 4%
% Mobile Revenue distribution
Infrastructure
Devices
Messaging
VAS
Voice
OTT
• Mobile app revenue is expected
to rise 62% this year to $25
billion
– Will be $35 billion by 2017
• Mobile gaming is expected to
tick $15 billion by 2015

12. Conclusion
• Phones will transform to Smartphones in next couple
of years
• Android is the choice of mobile OS in future
• Mobile Apps will change the way people live their lives
• There will be rapid migration from 2/2.5G to 3G/ LTE by
the mobile subscribers world wide
• Most of the jobs in communication sector will be
generated by 3G/LTE and Android world

13. References
• http://www.nielsen.com/us/en/newswire/2010/smartphones-to-overtake-feature-phones-
in-u-s-by-2011.html
• http://www.guardian.co.uk/technology/2013/feb/07/mobile-internet-outnumber-people
• http://sites.tcs.com/insights/perspectives/enterprise-mobility-telecommunications-telecom-
technology-evolution
• http://www.gartner.com/newsroom/id/2237315
• http://en.wikipedia.org/wiki/List_of_mobile_software_distribution_platforms
• http://www.forbes.com/sites/connieguglielmo/2013/02/06/cisco-mobile-data-shows-surge-
in-smartphone-users-4g-usage/
• http://www.gsma.com/newsroom/gsma-research-demonstrates-that-mobile-industry-is-
creating-a-connected-economy
• http://online.wsj.com/article/SB10001424127887323293704578334401534217878.html
• http://www.pipelinepub.com/emerging_markets/mobile_gaming

14. ProfEdge Solutions
Proprietary & Confidential. © ProfEdge Solutions Pvt. Ltd.
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Our Mission:
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15. Thanks for your time