My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.

1. The Mobile Evolution OUR OMNISCIENT REALITY & FUTURE
natasha@saxberg.dk - @saxberg - natasha.saxberg.dk

2. Lets Talk About
HUMAN BEHAVIOR
BEFORE TECHNOLOGY

3. ONCE WE UNDERSTOOD THE
WORLD WAS ROUND
MANKIND SCALED
ONCE WE UTILIZE THE
DIMENSIONS OF DIGITAL MEDIA
MAN WILL SCALE

4. WE ORGANIZE IN SILOS
WE DEVELOP IN SILOS
WE MEASURE IN SILOS
WE REWARD IN SILOS CONSUMER INCOMPATIBLE

5. THE HARDEST PART OF OPERATING
AN OMNI-CHANNEL STRATEGY IS
INTERNAL COLLABORATION

6. OUR BEHAVIOR IS
BASED ON HABITS
WE NEED HELP
CHANGING NORMS

7. It’s Never Been Easier To Be A Consumer
It’s Never Been Harder To Be A Business
! JUST DON’T MKE US THINK

8. Lets Talk About
TECHNOLOGY

9. THE PHONE IS DEAD ALL ABOUT DATA & CONNECTEDNESS

10. REGULAR WEEKLY
SMARTPHONE ACTIVITIES
Access content/info Access The Internet Check email
Use Social Networks Download Title
& use Apps Make Purchases
14
39
48
93
58 59
Online Publishers Association (OPA).

11. AND SO WAS THE WATCH
THE CLOCK IS A FEATURE - DATA IS (STILL) KEY

12. what is your watch strategy?

13. CASH
SAY HI TO


14. HAVE CONSUMERS HEARD
ABOUT MOBILE PAYMENT?

15. what is your pay strategy?

16. 90% BRING THEIR
SMARTPHONE
ONLY 80% BRING
MONEY
Source: Ericsson

17. WE EVEN
DOOMED
COMMERCE

18. THE INTERNET SEPARATED
VIRTUAL FROM PHYSICAL
SMARTPHONES MERGED THEM

19. DIVIDING MOBILE, SOCIAL, WEB, REALTIME,
OFFLINE, ONLINE, COMMERCE
IMAGES & WEARABLES…
WOULD BE TRAVELING THE
WORLD AS IF IT WAS FLAT

20. PEOPLE ARE NOT ONLY
MOBILE IN CYBERSPACE
!
!
!
!
! BUT ALWAYS IN A
PHYSICAL SPACE
All devices, media and c!hannels are connected

21. REAL-TIME COMMERCE 24 cookies on web, Justin Bieber on TV,
App on mobile, QR codes & Beacons in stores

22. Macy’s refers to themselves as an
“omni-channel retail organization
operating stores and websites.”
They no longer break
down its sales by channel
Source MIT

23. RFID ON THE PRODUCT payment. real-time offers. inventory

24. AUDIO IS ALREADY MAINSTREAM
80% of smartphone users use
smartphones in front of the

25. CHECKINS
& REVIEWS
90% Of
Customers
Say Buying
Decisions Are
Influenced
By Online
Reviews

26. CHECK-INS MAINSTREAM?

27. MOBILE MOST
ONLINE - 56%
Smartphone Users
Spent 15 h/week
researching
products

28. 75 % OF MOBILE SITES
HAVE COMMERCE
ONLY 15% HAVE
RESPONSIVE
DESIGN

29. 25% OF SMARTPHONE USAGE IS
SEARCHING FOR OFFLINE SHOPS
4 OUT 5 OF THESE LOCAL SEARCHES
LEADS TO AN OFFLINE SALE

30. 93% of all
retail is
still done
in stores

31. MOBILE EFFORTS HAVE GREATER
EFFECT ON STORE PURCHASES
THAN MOBILE COMMERCE

32. WHAT COOKIES DO FOR THE WEB
IPS DO FOR STORES
Source: Altimeter

33. OMNI-CHANNEL
RESEARCH & LEARNINGS
Source: Altimeter

34. OMNI-CHANNEL
CREATING ONE EXPERIENCE

35. BRANDS TRANSFORMING FOR DIGITAL
STUDY DIGITAL CUSTOMER BEHAVIOR FIRST
! AVOID DEVELOPING ON ASSUMPTIONS

36. MANY CORPS STILL OPERATE IN A FUNNEL MODEL
DIFFERENT PEOPLE ARE RESPONSIBLE FOR
WEB, EMAIL MARKETING, MOBILE & SOCIAL MEDIA

37. Best Buy‘s omni-channel strategy focus on
adding value to brick & mortar retail stores
!
! Adding a “Store Pickup” option within its
online shopping process became a

38. SEPHORA PICKS UP YOUR IP ADDRESS
! AND OFFERS FREE MAKEOVER
WHEN YOU’RE NEAR THE SHOP

39. no one knows the
future business
models, but in order
to find them we
have to stop
repeating
old practises

40. work on mobile
before the website

41. Appoint A
New CEO
A.K.A
DIGITAL
LEADER

42. PUT THE CUSTOMER
IN THE CENTER

43. !
natasha@saxberg.dk
@saxberg
!
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