WAP (Wireless Application Protocol) is a set of protocols that allow for data exchange across mobile networks. It aims to make accessing online services from mobile devices simple by extending internet technologies to wireless networks. WAP was initially developed by Ericsson, Motorola, Nokia, and Openwave Systems to provide a common protocol for wireless devices regardless of bearer network or manufacturer. It uses protocols like WSP, WTP, and WTLS to optimize delivery of internet content and applications to mobile phones in a wireless environment with limited resources. The WAP Forum, now called the Open Mobile Alliance, continues to develop and promote open standards and specifications for WAP.