Keynote at Enterprise 2.0 conference in Boston where we launched SocialCalc the social spreadsheet. The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0 has challenged preconceptions and created innovative products. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.

1. Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008

23. Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions

24. socialtext.com ross.typepad.com [email_address]