SharePoint's Social Computing Scorecard_TEC2011

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Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.

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SharePoint's Social Computing Scorecard_TEC2011

  1. 1. SharePoint’s Social Computing Scorecard<br />Christian Buckley<br />
  2. 2. Christian Buckley, Director of Product Evangelism at Axceler<br /><ul><li>Most recently at Microsoft
  3. 3. Microsoft Managed Services (now BPOS-Dedicated)
  4. 4. Advertising Operations, ad platform API program
  5. 5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
  6. 6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
  7. 7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
  8. 8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary</li></ul>My background<br />
  9. 9. Improving Collaboration for 16+ Years<br />Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms<br />Delivered award-winning administration and migration software since 1994<br />Over 2,000 global customers<br />Dramatically improve the management of SharePoint<br />Innovative products that improve security, scalability, reliability, “deployability”<br />Making IT more effective and efficient and lower the total cost of ownership<br />Focus on solving specific SharePoint problems (Administration & Migration)<br />Coach enterprises on SharePoint best practices<br />Give administrators the most innovative tools available<br />Anticipate customers’ needs<br />Deliver best of breed offerings<br />Stay in lock step with SharePoint development and market trends<br />Axceler overview<br />
  10. 10. <ul><li>The rise of social media
  11. 11. What is social media in the enterprise?
  12. 12. Social media inside SharePoint
  13. 13. The scorecard, criteria
  14. 14. The contenders
  15. 15. SharePoint 2010 Scorecard
  16. 16. Summary – how SharePoint 2010 stacks up</li></ul>Agenda<br />
  17. 17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). <br />It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”<br />Wikipedia.org<br />Definitions<br />
  18. 18. The Social Informatics Shift<br />Social Informatics is the study of information and communication tools in cultural and institutional contexts.<br />It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business.<br />(Wikipedia)<br />
  19. 19. Btw, the word “app” was just made “word of the year” 2011<br />The Social Informatics Shift<br />
  20. 20. The History of Social Media<br />Bulletin Board Systems (BBS’s) – (1979 – 1995)<br />Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/<br />
  21. 21. The History of Social Media<br />Commercial Online Services<br /> (1979 – 2001)<br />http://socialmediarockstar.com/history-of-social-media<br />
  22. 22. What is Social Media in the Enterprise?<br />The Dawn of the <br />Word Wide Web – 1991<br />
  23. 23. What is Social Media in the Enterprise?<br />IRC, ICQ and <br />Instant Messenger<br />
  24. 24. The History of Social Media<br />P2P – BitTorrent – and <br />“Social” Media Sharing<br />
  25. 25. The History of Social Media<br />Social Networking & <br />Social News Websites<br />
  26. 26. What is Social Media in the Enterprise?<br />
  27. 27. The History of Social Media<br />The Real-Time Statusphere & Location-based Social Web (2008 – ???)<br />
  28. 28. WindowsLiveSpaces<br />Twitter<br />06<br />YouTube<br />Xanga<br />Ning<br />Yahoo360<br />Bebo<br />05<br />Orkut<br />Flickr<br />Facebook<br />Dodgeball<br />04<br />LinkedIn<br />MySpace<br />Tribe.Net<br />Xing<br />Last.fm<br />03<br />Friendster<br />Fotolog<br />02<br />Ryze<br />01<br />LiveJournal<br />99<br />00<br />SixDegrees.com<br />97<br />98<br />
  29. 29. The Future of Social Media<br />
  30. 30. Community management tools<br />Open identity<br />Microblogging<br />Social CRM<br />Enterprise applications gaining a social layer<br />Activity streams<br />Social search, analytics, and filtering<br />Enterprise social media workflow<br />Automated compliance monitoring<br />Next-generation unified communications<br />Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224<br />Emerging Enterprise Technologies<br />
  31. 31. <ul><li>Ease of Entry – Internal, External
  32. 32. Discovery (expertise, interests)
  33. 33. Contextual Search
  34. 34. Enterprise Content Management (workflow, business process management)
  35. 35. Building Communities – External Focus
  36. 36. Team Collaboration – Internal Focus
  37. 37. Real-Time Connections
  38. 38. Cost
  39. 39. Extensibility</li></ul>The Scorecard / Criteria<br />
  40. 40. Facebook<br />Ning<br />Yammer<br />Salesforce<br />Google docs<br />Jive<br />Box.net<br />The Contenders<br />
  41. 41. Facebook<br />
  42. 42. Facebook<br />
  43. 43. <ul><li>Moderation and privacy controls
  44. 44. Microblogging
  45. 45. Activity feeds
  46. 46. Photos and videos
  47. 47. Real-time chat
  48. 48. Groups / discussion forums
  49. 49. Advertising
  50. 50. Events
  51. 51. Blogging
  52. 52. App store</li></ul>Facebook<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – InternalF, External A
  53. 53. Discovery B-
  54. 54. Contextual Search D
  55. 55. Enterprise Content Management D
  56. 56. Building Communities A-
  57. 57. Team Collaboration F
  58. 58. Real-Time Connections A
  59. 59. CostA
  60. 60. Extensibility D-</li></li></ul><li>Ning<br />An online platform for people to create their own social networks.<br />Launched in October 2005 by Marc Andreessen and Gina Bianchini<br />
  61. 61. Ning<br />
  62. 62. Ning<br />
  63. 63. Branding and visual design<br />Moderation and privacy controls<br />Activity feeds<br />RSS feeds<br />Photos and videos<br />Real-time chat<br />Groups / discussion forums<br />Events<br />Blogging<br />App store with tools for YouTube, LinkedIn, Facebook, Google Apps<br />Ning<br />Features<br />Scorecards<br /><ul><li>Ease of Entry – Internal C, External B+
  64. 64. Discovery C
  65. 65. Contextual Search F
  66. 66. Enterprise Content Management F
  67. 67. Building Communities A
  68. 68. Team Collaboration C+
  69. 69. Real-Time Connections C+
  70. 70. Cost B
  71. 71. Extensibility C</li></li></ul><li>Post a Status<br />Everyone I follow within my org<br />Threaded FB like discussions<br />
  72. 72. Enterprise social networking<br /><ul><li>Secure collaboration with internal and external people
  73. 73. Search archives of messages/profiles/tags
  74. 74. Mobile app</li></ul>Yammer<br />Features<br />Scorecards<br /><ul><li>Ease of Entry – Internal A, External F
  75. 75. Discovery C
  76. 76. Contextual Search C
  77. 77. Enterprise Content Management F
  78. 78. Building Communities C
  79. 79. Team Collaboration D+
  80. 80. Real-Time Connections C
  81. 81. Extensibility F</li></li></ul><li>Post a Status<br />Threaded FB like discussions<br />Messages/Alerts<br />Custom<br />Dashboard<br />
  82. 82. <ul><li>Real time feeds
  83. 83. Sales visibility
  84. 84. Activity Stream
  85. 85. Collaboration
  86. 86. Manage & track campaigns
  87. 87. Complete customer profile
  88. 88. Improved marketing efforts</li></ul>Salesforce<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A,External F
  89. 89. Discovery B
  90. 90. Contextual Search D
  91. 91. Enterprise Content Management C+
  92. 92. Building Communities D
  93. 93. Team Collaboration D
  94. 94. Real-Time Connections C
  95. 95. Extensibility F</li></li></ul><li>Documents<br />
  96. 96. <ul><li>Worldwide document collaboration
  97. 97. Real time amendments
  98. 98. Document Chat</li></ul>Google Docs<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A-, External B
  99. 99. Discovery F
  100. 100. Contextual Search F
  101. 101. Enterprise Content Management C
  102. 102. Building Communities F
  103. 103. Team Collaboration B+
  104. 104. Real-Time Connections B
  105. 105. Extensibility F</li></li></ul><li>Jive<br />Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. <br />
  106. 106. Set up “observations” about companies, competitors, events, products, etc<br />Publish your observations<br />Create or join communities around products, markets, ideas and align/connect your observations<br />Interact with others about your observations, allow people to connect ideas and solutions<br />Track metrics and activity around those markets<br />
  107. 107. Create agents to listen to social media networks and find relevant information<br />Organize how you will view the results of your agents<br />
  108. 108. Organize how you will view the results of your agents<br />Identify opportunities to improve customer issues<br />Automate your ability to post to the social networks<br />
  109. 109. <ul><li>Social media monitoring tools
  110. 110. Branded public communities
  111. 111. Team collaboration tools
  112. 112. Social CRM
  113. 113. Customer support accelerators
  114. 114. Network / expertise discovery
  115. 115. Metrics, usage patterns, network data
  116. 116. Integration with SharePoint
  117. 117. Uses OpenSocial API
  118. 118. Microblogging, IM, presence awareness</li></ul>Jive<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A, External A
  119. 119. Discovery A
  120. 120. Contextual Search A
  121. 121. Enterprise Content Management B-
  122. 122. Building Communities A
  123. 123. Team Collaboration B
  124. 124. Real-Time Connections A
  125. 125. Cost C
  126. 126. ExtensibilityB</li></li></ul><li>Comment/Tag this box (folder)<br />Choose Access Type<br />Ongoing comments<br />Task Pane<br />
  127. 127. <ul><li>Collaboration using a familiar file structure
  128. 128. Sync desktop files to a box
  129. 129. Mobile app
  130. 130. Permission management
  131. 131. Integrated file viewer
  132. 132. Discussions and commenting</li></ul>Box.net<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal B, External A
  133. 133. Discovery C
  134. 134. Contextual Search D
  135. 135. Enterprise Content Management F
  136. 136. Building Communities F
  137. 137. Team Collaboration C
  138. 138. Real-Time Connections D
  139. 139. Cost B
  140. 140. ExtensibilityD</li></li></ul><li>
  141. 141.
  142. 142.
  143. 143. <ul><li>Managed Metadata Service
  144. 144. Advanced routing (w/metadata)
  145. 145. User profiles (My Sites)
  146. 146. Status updates/activity feeds
  147. 147. Knowledge mining
  148. 148. Bookmarks (replaces My Links)
  149. 149. Feedback/rating
  150. 150. Note board (Wall)
  151. 151. Podcasting kit
  152. 152. Social tagging
  153. 153. Expertise tagging
  154. 154. Wikis
  155. 155. Share & Track tab
  156. 156. Individual and team blogs
  157. 157. People and social search</li></ul>SharePoint 2010<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A+, External C
  158. 158. Discovery B+
  159. 159. Contextual Search B+
  160. 160. Enterprise Content Management B+
  161. 161. Building Communities C
  162. 162. Team Collaboration A
  163. 163. Real-Time Connections B
  164. 164. Cost D
  165. 165. ExtensibilityA</li></li></ul><li>SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs<br />Final Scorecard<br />
  166. 166. What users are asking for<br />Your team wants to build out a Facebook-like social networking solution on your intranet.<br />From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements<br />
  167. 167. The SharePoint Solution<br />
  168. 168. What users are asking for<br />Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.<br />
  169. 169. The SharePoint Solution<br />Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill). <br />
  170. 170. What users are asking for<br />Your team would like to access critical content and applications through their personal devices.<br />
  171. 171. The SharePoint Solution<br />(image shared by Arpan Shah, Microsoft) <br />
  172. 172. Final thoughts<br />Identify business gaps that can be filled by social features<br />Ensure a cultural fit for these new features<br />Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders. <br />
  173. 173. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com<br />Contact me<br />

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