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Web 2.0 goes to work for business: Enabling the power of participation
1. Web 2.0 goes to work for business Enabling the power of participation Brent Lello IBM Portal and Collaboration Specialist
2. What is Web 2.0? “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet … characterized by user participation, openness, and network effects.” — O’Reilly Radar Pandora/Rhapsody Napster MySpace/Facebook GeoCities Flickr Ofoto Google Maps MapQuest Blogs Home pages Del.icio.us Yahoo! Wikipedia Britannica Online Web 2.0 Web 1.0 Web 2.0 is about … PEOPLE Social computing Connect to expertise PLATFORM Web as a delivery platform Access services online APPLICATION DEVELOPMENT Change the economics of application development
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6. Why IBM? (continued) What analysts are saying “ IBM was the clear winner across the board.” 4 “ What IBM is offering here … is a full suite of products designed to address the needs of developers, while providing a front-end, self-service mashup composition product for business users.” 5 4 Mike Gotta, E2.0 Conference: Social Computing Platforms , June 19, 2008, Collaborative Thinking Blog. 5 Application Development Trends, IBM's Mashup Play, John K. Waters, June 9, 2008, http://www.adtmag.com/article.aspx?id=22747
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9. Lotus Connections software has five core parts Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
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15. Helpful resources Web 2.0 Goes to Work — ibm.com/web20 Lotus Greenhouse — greenhouse.lotus.com/home/login.jsp Organizational Effectiveness — ibm.com/cio/empower IBM Web 2.0 Tell Your Boss kit — ibm.com/developerworks/lotus/kits/d-ls-web20kit2 IBM Global CEO Study 2008 — ibm.com/services/us/gbs/bus/html/ceostudy2008.html IBM Global Human Capital Study 2008 — ibm.com/services/us/gbs/bus/html/2008ghcs.html