!




     Introduction to Enterprise 2.0



speaker: David Saitta - IT freelance consultant       Bolzano - April 14, 200...
OVERVIEW


    1. Evolution




    2. Enterprise 2.0




    3. Case Study
OVERVIEW


    1. Evolution




    2. Enterprise 2.0




    3. Case Study
1. EVOLUTION
 from Web to Web 2.0
           Web 1.0                           Web 2.0
  “the mostly read-only web”       ...
1. EVOLUTION
 from Web to Web 2.0
           Web 1.0                           Web 2.0
  “the mostly read-only web”       ...
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki
 • Blog
 • Social Network
 • Chat
 • RSS Feed
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki
 • Blog
 • Social Network
 • Chat
 • RSS Feed
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki
 • Blog
 • Social Network
 • Chat
 • RSS Feed
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki



                          Personal
 • Blog
 • Social Network
 • Chat    ...
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki
 • Blog
 • Social Network
 • Chat
 • RSS Feed
1. EVOLUTION
 web 2.0 - which tools?


 • Wiki
 • Blog
 • Social Network
 • Chat
 • RSS Feed
1. EVOLUTION
 build and share contents
1. EVOLUTION
 build and share contents


        Single-author
Blogs      insights
1. EVOLUTION
 build and share contents


        Single-author
Blogs      insights




         Multi-author
Wikis    “agr...
1. EVOLUTION
 build and share contents

                            Collective Intelligence
        Single-author
Blogs   ...
1. EVOLUTION
 social software
1. EVOLUTION
 social software
1. EVOLUTION
 social software
1. EVOLUTION
 social software
1. EVOLUTION
 social software                  !quot;#$%#$0'
   !quot;#$%&'!quot;()*%+,'&$-./
 Social software links conte...
1. EVOLUTION
 social software
    !quot;#$%&'!quot;()*%+,'&$-./ !quot;#$%#$&'($)&
    *%quot;*+%,
 Social software links c...
1. EVOLUTION
 social software                 !quot;#!$quot;0'
   !quot;#$%&'!quot;()*%+,'&$-./
 Social software links peo...
1. EVOLUTION
 social software

 • It’s no longer about reading the best documents, but
   most of all finding the right con...
1. EVOLUTION
 technological condition




                 It’s a mistake to think Web 2.0
                   is all about...
OVERVIEW


    1. Evolution




    2. Enterprise 2.0




    3. Case Study
2. ENTERPRISE 2.0
 what is?



             Enterprise 2.0 is the use of emergent
              social software platforms ...
2. ENTERPRISE 2.0
 = enterprise + web 2.0

 • Learning from the web, we can use wiki, blogs, social
   networks inside a c...
2. ENTERPRISE 2.0
 = enterprise + web 2.0

 • Learning from the web, we can use wiki, blogs, social
   networks inside a c...
2. ENTERPRISE 2.0
 = enterprise + web 2.0

 • Learning from the web, we can use wiki, blogs, social
   networks inside a c...
2. ENTERPRISE 2.0
 knowledge management
2. ENTERPRISE 2.0
 knowledge management

How many employees are the 1%?
2. ENTERPRISE 2.0
 knowledge management

 • Sharing knowledge is always voluntary, no one can ever
   be forced;

 • We sh...
2. ENTERPRISE 2.0
 the only way

The key to social software
success in business is:

  INTEGRATION
2. ENTERPRISE 2.0
 find your way
2. ENTERPRISE 2.0
 find your way

 • Start small, but think big.
 • Agile projects;
 • Openness is the rule: closed areas o...
2. ENTERPRISE 2.0
 evolution            %&'(quot;!%%)*
   !quot;#$%&'($quot;)$!quot;#$
    +$%*,-%*./0 1% rule?
Do you rem...
2. ENTERPRISE 2.0
 evolution
    !quot;#$%&'!quot;()*%+,'! -+quot;-,+&.'!quot;#$%&'#$(/'
    0quot;,1'quot;2,+'*,&&'*$)3')...
OVERVIEW


    1. Evolution




    2. Enterprise 2.0




    3. Case Study
3. CASE STUDY
 Project Group s.r.l.

 • Project Group s.r.l.
  • Consulting company located in Brescia (Italy);

  • ~10 e...
3. CASE STUDY
 knowledge management problem

 • documents, projects and other information were
   “archived” too often onl...
3. CASE STUDY
 knowledge management problem
3. CASE STUDY
 knowledge management problem

                It’s the wrong way!
3. CASE STUDY
  knowledge management problem

                  It’s the wrong way!
• every time reinvent the wheel;
• the...
3. CASE STUDY
 conversion to E2.0

 • After about one year from the beginning of the conversion
    to Enterprise 2.0
  • ...
In an economy where the only
certainty is uncertainty, the one sure
    source of lasting competitive
      advantage is k...
In an economy where the only
                          certainty is uncertainty, the one sure
                            ...
REFERENCES
 •   http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-the-wikipedia-myth-1135966

 •   ...
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Introduction to Enterprise 2.0

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Slide presented as project for the "Presentation and Communication" cours at the Free University of Bolzano (ITALY)

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Introduction to Enterprise 2.0

  1. 1. ! Introduction to Enterprise 2.0 speaker: David Saitta - IT freelance consultant Bolzano - April 14, 2009 <david.saitta@gmail.com>
  2. 2. OVERVIEW 1. Evolution 2. Enterprise 2.0 3. Case Study
  3. 3. OVERVIEW 1. Evolution 2. Enterprise 2.0 3. Case Study
  4. 4. 1. EVOLUTION from Web to Web 2.0 Web 1.0 Web 2.0 “the mostly read-only web” “the wildly read-write web” ~250,000 sites ~80,000,000 sites Collective Intelligence User Published Published User content generated content generated content content 1996 2006 45 million global users 1 billion+ global users
  5. 5. 1. EVOLUTION from Web to Web 2.0 Web 1.0 Web 2.0 “the mostly read-only web” “the wildly read-write web” ~250,000 sites ~80,000,000 sites Collective Intelligence User Published Published User content generated content generated content content 1996 2006 45 million global users 1 billion+ global users
  6. 6. 1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed
  7. 7. 1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed
  8. 8. 1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed
  9. 9. 1. EVOLUTION web 2.0 - which tools? • Wiki Personal • Blog • Social Network • Chat Professional • RSS Feed
  10. 10. 1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed
  11. 11. 1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed
  12. 12. 1. EVOLUTION build and share contents
  13. 13. 1. EVOLUTION build and share contents Single-author Blogs insights
  14. 14. 1. EVOLUTION build and share contents Single-author Blogs insights Multi-author Wikis “agreed-upon” knowledge
  15. 15. 1. EVOLUTION build and share contents Collective Intelligence Single-author Blogs insights User-generated, + interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author Wikis “agreed-upon” knowledge
  16. 16. 1. EVOLUTION social software
  17. 17. 1. EVOLUTION social software
  18. 18. 1. EVOLUTION social software
  19. 19. 1. EVOLUTION social software
  20. 20. 1. EVOLUTION social software !quot;#$%#$0' !quot;#$%&'!quot;()*%+,'&$-./ Social software links content. &
  21. 21. 1. EVOLUTION social software !quot;#$%&'!quot;()*%+,'&$-./ !quot;#$%#$&'($)& *%quot;*+%, Social software links content with people. -
  22. 22. 1. EVOLUTION social software !quot;#!$quot;0' !quot;#$%&'!quot;()*%+,'&$-./ Social software links people. %
  23. 23. 1. EVOLUTION social software • It’s no longer about reading the best documents, but most of all finding the right contact person; • With social software we are able to build up and maintain networks and make them more transparent; • However its successful implementation requires some right conditions: • cultural; • technological; • organizational.
  24. 24. 1. EVOLUTION technological condition It’s a mistake to think Web 2.0 is all about the technology, but it’s also a mistake to dismiss the technology.
  25. 25. OVERVIEW 1. Evolution 2. Enterprise 2.0 3. Case Study
  26. 26. 2. ENTERPRISE 2.0 what is? Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School
  27. 27. 2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management successful! • It works on the web!
  28. 28. 2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management ? successful! • It works on the web!
  29. 29. 2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management ? successful! • It works on the web! Social Software is (unfortunately) just a tool!
  30. 30. 2. ENTERPRISE 2.0 knowledge management
  31. 31. 2. ENTERPRISE 2.0 knowledge management How many employees are the 1%?
  32. 32. 2. ENTERPRISE 2.0 knowledge management • Sharing knowledge is always voluntary, no one can ever be forced; • We share knowledge when we have the right audience, that motivates us and creates the right context; • Social Software alone is not the solution to the old problems of knowledge management. The right conditions have to be actively created.
  33. 33. 2. ENTERPRISE 2.0 the only way The key to social software success in business is: INTEGRATION
  34. 34. 2. ENTERPRISE 2.0 find your way
  35. 35. 2. ENTERPRISE 2.0 find your way • Start small, but think big. • Agile projects; • Openness is the rule: closed areas only by request; • Openness where possible. Rules where necessary. • !quot;#$%&'$()$(*$ Promote innovation; %+,-(quot;.$quot;+%/ • Promote the web, knowledge exchange • private and executive blogs, comments allowed, wikis • Find a good technological partner
  36. 36. 2. ENTERPRISE 2.0 evolution %&'(quot;!%%)* !quot;#$%&'($quot;)$!quot;#$ +$%*,-%*./0 1% rule? Do you remember the
  37. 37. 2. ENTERPRISE 2.0 evolution !quot;#$%&'!quot;()*%+,'! -+quot;-,+&.'!quot;#$%&'#$(/' 0quot;,1'quot;2,+'*,&&'*$)3')3,',4-&quot;.,,1/555 Do you remember the 1% rule?
  38. 38. OVERVIEW 1. Evolution 2. Enterprise 2.0 3. Case Study
  39. 39. 3. CASE STUDY Project Group s.r.l. • Project Group s.r.l. • Consulting company located in Brescia (Italy); • ~10 employees; • an economic growth of the 20% in the last year; • major asset: know-how acquired over 20 years from thousands of projects.
  40. 40. 3. CASE STUDY knowledge management problem • documents, projects and other information were “archived” too often only in the employees’ brain; • fragmented in several documents spread on personal computers or notes.
  41. 41. 3. CASE STUDY knowledge management problem
  42. 42. 3. CASE STUDY knowledge management problem It’s the wrong way!
  43. 43. 3. CASE STUDY knowledge management problem It’s the wrong way! • every time reinvent the wheel; • the phase from creation, encoding and reuse of knowledge were neither structured nor automated; • too effort spent on doing every time the same things.
  44. 44. 3. CASE STUDY conversion to E2.0 • After about one year from the beginning of the conversion to Enterprise 2.0 • An important learning path was undertaken; • A complete rethinking of the way the Project Group operate; • A new way to coinvolge all the employees in the projects; • Even if it is too early to have real results • Reduction of technological infrastructure by 70% (because of OpenSource adoption); • Reduction of meeting time by 2 hours per week (~ 160 hours per months); • Increasing of communication flows, sharing and reuse of the knowhow; • Better instruments to work from the customer.
  45. 45. In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Ikujiro Nonaka
  46. 46. In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Ikujiro Nonaka ? title: Putting Web 2.0 to Work - Introduction to Enterprise 2.0 speaker: David Saitta <david.saitta@stud-inf.unibz.it>
  47. 47. REFERENCES • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-the-wikipedia-myth-1135966 • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-people-at-the-center • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started • http://www.slideshare.net/marknadsstod/enterprise-20-and-innovation-presentation • http://www.projectgroup.it • http://www.socialenterprise.it/index.php/2009/04/05/da-enterprise-20-a-pmi-20-il-caso-project-group/ This work was developed for education purpose only.

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