1. !
Introduction to Enterprise 2.0
speaker: David Saitta - IT freelance consultant Bolzano - April 14, 2009
<david.saitta@gmail.com>

2. OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study

3. OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study

4. 1. EVOLUTION
from Web to Web 2.0
Web 1.0 Web 2.0
“the mostly read-only web” “the wildly read-write web”
~250,000 sites ~80,000,000 sites
Collective
Intelligence
User
Published Published User
content generated content generated
content content
1996 2006
45 million global users 1 billion+ global users

5. 1. EVOLUTION
from Web to Web 2.0
Web 1.0 Web 2.0
“the mostly read-only web” “the wildly read-write web”
~250,000 sites ~80,000,000 sites
Collective
Intelligence
User
Published Published User
content generated content generated
content content
1996 2006
45 million global users 1 billion+ global users

6. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed

7. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed

8. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed

9. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
Personal
• Blog
• Social Network
• Chat Professional
• RSS Feed

10. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed

11. 1. EVOLUTION
web 2.0 - which tools?
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed

12. 1. EVOLUTION
build and share contents

13. 1. EVOLUTION
build and share contents
Single-author
Blogs insights

14. 1. EVOLUTION
build and share contents
Single-author
Blogs insights
Multi-author
Wikis “agreed-upon”
knowledge

15. 1. EVOLUTION
build and share contents
Collective Intelligence
Single-author
Blogs insights
User-generated,
+
interlinked and rapidly
adaptable bodies of
knowledge open to
everyone
Multi-author
Wikis “agreed-upon”
knowledge

16. 1. EVOLUTION
social software

17. 1. EVOLUTION
social software

18. 1. EVOLUTION
social software

19. 1. EVOLUTION
social software

20. 1. EVOLUTION
social software !quot;#$%#$0'
!quot;#$%&'!quot;()*%+,'&$-./
Social software links content.
&

21. 1. EVOLUTION
social software
!quot;#$%&'!quot;()*%+,'&$-./ !quot;#$%#$&'($)&
*%quot;*+%,
Social software links content with people.
-

22. 1. EVOLUTION
social software !quot;#!$quot;0'
!quot;#$%&'!quot;()*%+,'&$-./
Social software links people.
%

23. 1. EVOLUTION
social software
• It’s no longer about reading the best documents, but
most of all finding the right contact person;
• With social software we are able to build up and maintain
networks and make them more transparent;
• However its successful implementation requires some
right conditions:
• cultural;
• technological;
• organizational.

24. 1. EVOLUTION
technological condition
It’s a mistake to think Web 2.0
is all about the technology,
but it’s also a mistake
to dismiss the technology.

25. OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study

26. 2. ENTERPRISE 2.0
what is?
Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies and
their partners or customers.
Andrew McAfee
Associate Professor, Harvard Business School

27. 2. ENTERPRISE 2.0
= enterprise + web 2.0
• Learning from the web, we can use wiki, blogs, social
networks inside a company.
• Social Software makes knowledge management
successful!
• It works on the web!

28. 2. ENTERPRISE 2.0
= enterprise + web 2.0
• Learning from the web, we can use wiki, blogs, social
networks inside a company.
• Social Software makes knowledge management
?
successful!
• It works on the web!

29. 2. ENTERPRISE 2.0
= enterprise + web 2.0
• Learning from the web, we can use wiki, blogs, social
networks inside a company.
• Social Software makes knowledge management
?
successful!
• It works on the web!
Social Software is
(unfortunately)
just a tool!

30. 2. ENTERPRISE 2.0
knowledge management

31. 2. ENTERPRISE 2.0
knowledge management
How many employees are the 1%?

32. 2. ENTERPRISE 2.0
knowledge management
• Sharing knowledge is always voluntary, no one can ever
be forced;
• We share knowledge when we have the right audience,
that motivates us and creates the right context;
• Social Software alone is not the solution to the old
problems of knowledge management.
The right conditions
have to be
actively created.

33. 2. ENTERPRISE 2.0
the only way
The key to social software
success in business is:
INTEGRATION

34. 2. ENTERPRISE 2.0
find your way

35. 2. ENTERPRISE 2.0
find your way
• Start small, but think big.
• Agile projects;
• Openness is the rule: closed areas only by request;
• Openness where possible. Rules where necessary.
• !quot;#$%&'$()$(*$
Promote innovation;
%+,-(quot;.$quot;+%/
• Promote the web, knowledge exchange
• private and executive blogs, comments allowed,
wikis
• Find a good technological partner

36. 2. ENTERPRISE 2.0
evolution %&'(quot;!%%)*
!quot;#$%&'($quot;)$!quot;#$
+$%*,-%*./0 1% rule?
Do you remember the

37. 2. ENTERPRISE 2.0
evolution
!quot;#$%&'!quot;()*%+,'! -+quot;-,+&.'!quot;#$%&'#$(/'
0quot;,1'quot;2,+'*,&&'*$)3')3,',4-&quot;.,,1/555
Do you remember the 1% rule?

38. OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study

39. 3. CASE STUDY
Project Group s.r.l.
• Project Group s.r.l.
• Consulting company located in Brescia (Italy);
• ~10 employees;
• an economic growth of the 20% in the last year;
• major asset: know-how acquired over 20 years from thousands of
projects.

40. 3. CASE STUDY
knowledge management problem
• documents, projects and other information were
“archived” too often only in the employees’ brain;
• fragmented in several documents spread on personal
computers or notes.

41. 3. CASE STUDY
knowledge management problem

42. 3. CASE STUDY
knowledge management problem
It’s the wrong way!

43. 3. CASE STUDY
knowledge management problem
It’s the wrong way!
• every time reinvent the wheel;
• the phase from creation, encoding
and reuse of knowledge were neither
structured nor automated;
• too effort spent on doing every
time the same things.

44. 3. CASE STUDY
conversion to E2.0
• After about one year from the beginning of the conversion
to Enterprise 2.0
• An important learning path was undertaken;
• A complete rethinking of the way the Project Group operate;
• A new way to coinvolge all the employees in the projects;
• Even if it is too early to have real results
• Reduction of technological infrastructure by 70% (because of OpenSource
adoption);
• Reduction of meeting time by 2 hours per week (~ 160 hours per months);
• Increasing of communication flows, sharing and reuse of the knowhow;
• Better instruments to work from the customer.

45. In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.
Ikujiro Nonaka

46. In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.
Ikujiro Nonaka
?
title: Putting Web 2.0 to Work - Introduction to Enterprise 2.0
speaker: David Saitta <david.saitta@stud-inf.unibz.it>

47. REFERENCES
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-the-wikipedia-myth-1135966
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-people-at-the-center
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started
• http://www.slideshare.net/marknadsstod/enterprise-20-and-innovation-presentation
• http://www.projectgroup.it
• http://www.socialenterprise.it/index.php/2009/04/05/da-enterprise-20-a-pmi-20-il-caso-project-group/
This work was developed for education purpose only.