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Enterprise 2.0 Slide 1 Enterprise 2.0 Slide 2 Enterprise 2.0 Slide 3 Enterprise 2.0 Slide 4 Enterprise 2.0 Slide 5 Enterprise 2.0 Slide 6 Enterprise 2.0 Slide 7 Enterprise 2.0 Slide 8 Enterprise 2.0 Slide 9 Enterprise 2.0 Slide 10 Enterprise 2.0 Slide 11 Enterprise 2.0 Slide 12 Enterprise 2.0 Slide 13 Enterprise 2.0 Slide 14 Enterprise 2.0 Slide 15 Enterprise 2.0 Slide 16 Enterprise 2.0 Slide 17 Enterprise 2.0 Slide 18 Enterprise 2.0 Slide 19 Enterprise 2.0 Slide 20 Enterprise 2.0 Slide 21 Enterprise 2.0 Slide 22
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Enterprise 2.0

How can social media and collaborative technology increase productivity, improve decision-making and strengthen business teams? Introductory presentation by Tom Purves, Enterprise 2.0, Nov 7, 2006

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Enterprise 2.0

  1. 1. Enterprise2.0 Camp Toronto, Nov 7 2006 Gladstone Hotel
  2. 2. Contents <ul><li>Industry – where are </li></ul><ul><ul><li>List of companies long </li></ul></ul><ul><ul><li>Early days </li></ul></ul><ul><ul><li>Power/challenge of E20 </li></ul></ul><ul><li>What is enterprise2.0 (this Stuff) </li></ul><ul><ul><li>What is the difference </li></ul></ul><ul><ul><li>Still up for grabs </li></ul></ul><ul><li>What is the promise 3 stages </li></ul><ul><ul><li>Old stuff better </li></ul></ul><ul><ul><li>New stuff </li></ul></ul><ul><ul><li>Brave new world </li></ul></ul><ul><li>The big picture </li></ul><ul><ul><li>Tacit work </li></ul></ul><ul><ul><li>The tie back to E20 </li></ul></ul><ul><li>A lot of work left to do </li></ul><ul><ul><li>We Don’t know anything yet </li></ul></ul><ul><ul><li>Why we’re here </li></ul></ul>
  3. 3. Some History
  4. 4. Not all of the ideas in Enterprise2.0 are new <ul><li>1960’s – 80s </li></ul><ul><ul><li>Various long-beards invent the internet. </li></ul></ul><ul><li>90s Web1.0 The Graphical Web Browser </li></ul><ul><li>2001 -2006 Web2.0 AJAX, Social Media, Communities, the Long Tail </li></ul><ul><li>2006 “Enterprise 2.0” Companies begin using Web2.0 first outside and then inside the firm </li></ul><ul><li>Using internet, academics and corporations can share data/ideas, collaborate globally electronically </li></ul><ul><ul><li>Killer apps: Email, usenet, MUDs </li></ul></ul><ul><li>“ Easy” revolutionary web publishing </li></ul><ul><ul><li>Killer apps: selling books online, used baseball cards, stockmarket bubbles, pr0n </li></ul></ul><ul><ul><li>Almost all business adopt email, build websites, intranets etc. </li></ul></ul><ul><li>Blogging redefines easy web publishing </li></ul><ul><ul><li>Democratization of media, blogging becomes powerful social tool </li></ul></ul><ul><ul><li>Everyone makes fun of no-revenue model web2.0 communities… until YouTube sells for 1.6 BILLION dollars </li></ul></ul><ul><li>Using internet, academics and corporations can exchange data/ideas, collaborate globally electronically </li></ul><ul><ul><li>Killer apps: ? </li></ul></ul>
  5. 5. Before Internet
  6. 6. Internets 1.0 = no one knows you’re a dog
  7. 7. Thanks to Web2.0 problem solved! But surely we can aim higher?...
  8. 8. What is Enterprise2.0? Web 1.0 Web 1.0 + Ajax
  9. 9. What is Enterprise2.0? Web 1.0 + Ajax + mashup + User Content + Community = Web2.0 Web2.0 + solving an actual business problem = Enterprise 2.0
  10. 10. Enterprise2.0 ≠ Web2.0 Web2.0 Enterprise 2.0 (well, sort of)
  11. 11. First 50 or so of 200+ In this list There are many vendors State of the industry But no clear winners (yet)
  12. 12. A few general categories <ul><li>Office 2.0 ( Desktop apps ported to the web) </li></ul><ul><ul><li>Always-on, accessible anywhere, reduced IT costs </li></ul></ul><ul><ul><li>But… UI shortcomings, broken when offline </li></ul></ul><ul><li>Existing Social media Tools </li></ul><ul><ul><li>Wikis, blogs, social bookmarking, chat/IM, RSS </li></ul></ul><ul><ul><li>But… not yet a perfect fit? Behaviour change, learning curve </li></ul></ul><ul><li>New Tools </li></ul><ul><ul><li>BaseCamp, EchoSign, DabbleDB, Concept Share, Firestoker </li></ul></ul><ul><ul><li>But… still young, killer app yet to emerge </li></ul></ul><ul><li>Wildcards (with announced interest in Enterprise2.0) </li></ul><ul><ul><li>Microsoft, Oracle, Lotus Notes </li></ul></ul><ul><ul><li>But… tied to proprietary platforms, products re/evolutionary enough? </li></ul></ul>
  13. 13. So What? does it mean for Business?
  14. 14. What does it mean for business? The business web Outsourcing Vertical integration Emergent, adaptive organizational structures Better cross-silo interactions Rigid Hierarchy Realtime co-collaboration Web apps Mobility, version control Desktop apps, +email attachments Innovation Cost Saving Inefficiencies Competitive Advantage Operational efficiencies Silos, bureaucracy Whole new Business Models Doing old things in new ways Doing things the old way Stage 3: Transformation Stage 2: Productivity Stage 1: Status Quo
  15. 15. Tacit Interactions
  16. 16. Social Media Tacit Media Web 2.0 Enterprise 2.0
  17. 17. The Changing Definition of Work <ul><li>Tacit Work </li></ul><ul><ul><li>Combination of insight, experience and context </li></ul></ul><ul><ul><li>e.g. Healthcare, finance, application design </li></ul></ul><ul><li>Transactional </li></ul><ul><ul><li>Routine/Procedure based </li></ul></ul><ul><ul><li>Retail, airlines, hospitality </li></ul></ul><ul><li>Transformative </li></ul><ul><ul><li>Physical inputs/outputs </li></ul></ul><ul><ul><li>Construction, mining, manufacturing </li></ul></ul>Source McKinsey 2005, US Wage & Labor statistics
  18. 18. Businesses Place High Value on Tacit Work Highest wage Category and growing faster Source McKinsey 2005, US Wage & Labor statistics
  19. 19. We are moving to an economy based on tacit interactions <ul><li>Tacit employees are your most expensive and your most important </li></ul><ul><li>Studies show largest variances in competitive advantage are highest in the industries most dependent on tacit interactions </li></ul><ul><li>Proportion of tacit work is increasing in all sectors as routine/transactional work is automated or outsourced. </li></ul>
  20. 20. The Role of Enterprise2.0 <ul><li>Leveraging tacit knowledge of your employees and driving these tacit interactions will drive your competitive advantage in the future </li></ul><ul><li>Tacit Interactions matter increasingly both inside the firm and without </li></ul><ul><li>We need new technologies to help us cope with/ manage/ enable these new business complexities </li></ul><ul><li>Enterprise2.0 can give us these tools </li></ul><ul><ul><li>Many-to-many communication tools </li></ul></ul><ul><ul><li>Collaboration-focused design philosophies </li></ul></ul><ul><ul><li>More efficient interactions through better workflow </li></ul></ul><ul><ul><li>More efficiently connecting ideas, people and knowledge </li></ul></ul>
  21. 21. But, it takes more than just the technology. A Wiki at work A Wiki waiting for its tipping point. the blank canvas problem
  22. 22. But we’re only at the Beginning <ul><li>What will these new tools look like? </li></ul><ul><li>What new problems will they create? </li></ul><ul><li>How do we teach new work behavior? </li></ul><ul><li>What about resistance to change? </li></ul><ul><li>Which industries will embrace change first? </li></ul><ul><li>Which will fall behind? </li></ul><ul><li>Are the questions we’ve gathered you here to talk about. </li></ul>
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How can social media and collaborative technology increase productivity, improve decision-making and strengthen business teams? Introductory presentation by Tom Purves, Enterprise 2.0, Nov 7, 2006


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