Grass Roots Media Relations Social Media Non-Profits
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The document summarizes tips for small non-profits to effectively use media relations and social media. It discusses the importance of being truthful, consistent with branding, knowing your audience, and having a helpful approach to media relations. For social media, it recommends listening, using personality, storytelling, learning from others, using video, and communicating directly. Non-profits should grow their audience and not be afraid to ask for help using social media.
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Grass Roots Media Relations Social Media Non-Profits
- 1. Grass Roots Media Relations & Social Media for the Small Non-Profit Ft. Worth PRSA 2011 Community Service Project Wednesday, October 5, 2011 Nancy Farrar, Moderator Gigi Westerman, APR Sandra Brodnicki, APR Richie Escovedo
- 2. Practical Things about Media Relations Every Non-Profit Should Know Secrets to Effective Storytelling Steps to Non-Profit Social Media Prowess
- 3. Practical Things about Media Relations Every Non-Profit Should Know 1. What is media relations? 2. Always be truthful -- and never “over-hype” Flowery language, superlatives, “first-ever,” “world’s first.” “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” - Mark Twain. Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 4. Practical Things about Media Relations Every Non-Profit Should Know 3. Be consistent in “who you are” What’s your brand? What are your messages? What’s your boilerplate? 4. Know your audience. Know the medium. Who do you want to reach? Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 5. Practical Things about Media Relations Every Non-Profit Should Know 5. Be helpful. You will be rewarded. Media relations is about – relating 6. Timing is everything Deadlines, breaking news, holidays, milestones 7. Be prepared to share your story using press releases, pitches and other PR tools effectively Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 6. Secrets to Effective Storytelling 1. Storytelling is an Art “A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” -- The Elements of Persuasion - Maxwell & Dickman. 2. Know The Moral To Your Story You can’t score if there is no goal line. 3. Make it Relevant Timeliness. Trends. Stats. Humans. Successes. Emotion. Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 7. Secrets to Effective Storytelling 4. Dig Deep Mining for gold takes time, creativity and commitment. 5. Prepackaging Sells More Stories Make it easy - concepts, facts, interview-ready sources. 6. Who Loves You Baby? Find and nurture your Army of Advocates. 7. Tell it to the Dog Practice. Tweak. Practice. Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 8. Additional Resources ● The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business Richard Maxwell, Robert Dickman ● How Come No One Knows About Us? The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility Robert Deigh Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 9. Steps to Non-Profit Social Media Prowess 1. Grow Bigger Ears Listen and monitor the conversation 2. Personality as an Asset It's ok (and a good idea) to human 3. Storytelling in the Social Sphere Tell your story otherwise someone else will 4. Don’t re-create the Wheel See what's working for others and follow their lead Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 10. Steps to Non-Profit Social Media Prowess 5. Do Create the Reel Video is a powerful storytelling device 6. Be Your Own Newsroom Communicate directly with your audience 7. Learn from and Adapt to Change Social media can be a moving target BONUS TIP: Don't be afraid to ask for help. Nancy Farrar, Moderator | Gigi Westerman, APR | Sandra Brodnicki, APR | Richie Escovedo
- 11. Contact: Nancy Farrar - nancyfarrar@att.net Gigi Westerman, APR - gigi@strategicimage.com Sandra Brodnicki, APR - sandra@brodnickipr.com Richie Escovedo - @vedo | http://nextcommunications.blogspot.com