Academia meets Twitter
Getting a handle on Twitter for communication and
professional growth in an educational setting
Many areas within an educational institution require effective
communication in order to help meet objectives.
Well thanks, Captain Obvious!
So what does this have to do with Twitter?
Think of Twitter as a tool
that could be a worthy
addition to communication
tools already in use.
a free social messaging utility for staying connected in real-time
a social networking and micro-blogging tool
Yes, but what is it?
connections, conversations, community, and content
For educational institutions, Twitter can be...
a cost-effective (free) option to accentuate existing messages;
a broadcasting tool to announce relevant information to specific
a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.
provides a quot;voicequot;
useful if audience knows
seen as an authority and
what they are getting
another way to push
ROE - return on engagement
a way to interact with those
works best if you have good
interested in the institution
information to give
all about building
could fill a need from
specific area or topic
Twitter is not...
a silver bullet for communication problems.
quot;It won't replace crime alerts, regular campus e-mails or our cooperation with local
news outlets to help ensure community awareness of important safety issues, but
it's an important addition.quot;
(quoted source from Univ. Michigan adds voice, text messaging for emergency notification)
Twitter and Professional Growth :: Serendipity
Some extras for you...
Related articles & presentation sources
Twitter in the mainstream
When is Broadcasting OK on Twitter?
Is Twitter a Tool for Alumni Relations? The Potential of
Intentionally Weak Ties
Are you listening?
Twitter, Your Free Text Messaging System
Using Twitter for Higher Ed
10 Reasons to Monitor Twitter
Question of the day: Should universities tweet?
How individuals use Twitter
Activating Alumni Networks with Twitter