Academia meets Twitter

Getting a handle on Twitter for communication and
   professional growth in an educational setting
Many areas within an educational institution require effective
     communication in order to help meet objectives.

     ...
News Updates
Athletics
Admissions
Marketing/PR
Development
Alumni Relations
Etc.




     Well thanks, Captain Obvious!
  ...
So what does this have to do with Twitter?




    Think of Twitter as a tool
    that could be a worthy
    addition to c...
Twitter is...

  a free social messaging utility for staying connected in real-time
  (Twitter.com)
  a social networking ...
For educational institutions, Twitter can be...
  a cost-effective (free) option to accentuate existing messages;
  a broa...
Two                      Types

                                Conversationalist
Broadcaster
                            ...
Twitter is not...




  a silver bullet for communication problems.
  quot;It won't replace crime alerts, regular campus e...
Let's Explore

Broadcaster                                   Conversationalist
   http://twitter.com/UOregonNews          ...
Twitter and Professional Growth



   Referrals
   Community
   Networking
   Commerce
   Knowledge
   Serendipity
Twitter and Professional Growth :: Referrals
Twitter and Professional Growth :: Community
Twitter and Professional Growth :: Networking
Twitter and Professional Growth :: Commerce
Twitter and Professional Growth :: Knowledge
Twitter and Professional Growth :: Serendipity
Some extras for you...

Related articles & presentation sources
   Twitter in the mainstream
   When is Broadcasting OK on...
Contact

     Richie Escovedo
richie.escovedo [at] gmail.com
             Blog
            Twitter
          LinkedIn
    ...
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Academia Meets Twitter

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Getting a handle on Twitter for communication and professional growth in an educational setting.

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Academia Meets Twitter

  1. 1. Academia meets Twitter Getting a handle on Twitter for communication and professional growth in an educational setting
  2. 2. Many areas within an educational institution require effective communication in order to help meet objectives. http://www.flickr. com/photos/mullenkedheim/2244574288/
  3. 3. News Updates Athletics Admissions Marketing/PR Development Alumni Relations Etc. Well thanks, Captain Obvious! http://www.flickr. com/photos/goingonsix/505923699/
  4. 4. So what does this have to do with Twitter? Think of Twitter as a tool that could be a worthy addition to communication tools already in use.
  5. 5. Twitter is... a free social messaging utility for staying connected in real-time (Twitter.com) a social networking and micro-blogging tool Yes, but what is it? connections, conversations, community, and content
  6. 6. For educational institutions, Twitter can be... a cost-effective (free) option to accentuate existing messages; a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
  7. 7. Two Types Conversationalist Broadcaster provides a quot;voicequot; useful if audience knows seen as an authority and what they are getting source another way to push ROE - return on engagement information a way to interact with those works best if you have good interested in the institution information to give all about building could fill a need from relationships specific area or topic
  8. 8. Twitter is not... a silver bullet for communication problems. quot;It won't replace crime alerts, regular campus e-mails or our cooperation with local news outlets to help ensure community awareness of important safety issues, but it's an important addition.quot; (quoted source from Univ. Michigan adds voice, text messaging for emergency notification)
  9. 9. Let's Explore Broadcaster Conversationalist http://twitter.com/UOregonNews http://twitter.com/butleradmission http://twitter.com/georgiasouthern http://twitter.com/ECCdistrict509 http://twitter.com/johnmaeda http://twitter.com/SDSU_NewsTeam http://twitter.com/uwgbtutoring http://twitter.com/ThunderbirdNews http://twitter.com/UofA http://twitter.com/MarquetteU http://twitter.com/mansfieldisd http://twitter.com/UTAustin Want to see more? http://twitter.pbwiki. com/Universities
  10. 10. Twitter and Professional Growth Referrals Community Networking Commerce Knowledge Serendipity
  11. 11. Twitter and Professional Growth :: Referrals
  12. 12. Twitter and Professional Growth :: Community
  13. 13. Twitter and Professional Growth :: Networking
  14. 14. Twitter and Professional Growth :: Commerce
  15. 15. Twitter and Professional Growth :: Knowledge
  16. 16. Twitter and Professional Growth :: Serendipity
  17. 17. Some extras for you... Related articles & presentation sources Twitter in the mainstream When is Broadcasting OK on Twitter? Is Twitter a Tool for Alumni Relations? The Potential of Intentionally Weak Ties Are you listening? Twitter, Your Free Text Messaging System Using Twitter for Higher Ed 10 Reasons to Monitor Twitter Question of the day: Should universities tweet? How individuals use Twitter Activating Alumni Networks with Twitter
  18. 18. Contact Richie Escovedo richie.escovedo [at] gmail.com Blog Twitter LinkedIn delicious links

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