This document provides an overview of Pinterest and how organizations can use it. Pinterest is a virtual pinboard where users can organize and share things they find online. It is the 3rd most popular social network in the US. The document outlines key facts about Pinterest and why visual content is important. It then provides tips for how organizations can create boards, pin content, engage members, run contests, and use group boards to showcase what they are about visually and connect with others. The goal is to help organizations understand and capitalize on Pinterest to increase followers, engagement, and drive traffic to their website.

1. Dr. DiStaso
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2. Questions?
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Feel free to tweet your questions!
Use #PSUsocialpros
Title question - ‘Pin:’
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3. Pinterest
“A tool for collecting and organizing
things you love.”
Cofounded and shepherded by Ben Silbermann
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4. What is Pinterest?
A virtual pin-board
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Used to organize and share ideas and
things that you find on the web.
Browse pin-boards created by others to
discover new things.
Each image contains a link back to the
website it came from.
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5. Pinterest Fun Facts:
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Pinterest is the third most popular social
network in the US in terms of traffic.
US users spend an average of 1 hour
and 17 minutes on the site.
Pinterest is retaining and engaging
users as much as 2-3 times as efficiently
as Twitter was at a similar time in its
history.
There are 10 times more clicks on the
‘Pin-It’ button than on the ‘Tweet This’
one.
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6. Why it’s important
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A picture is worth a thousand (or many
more) words
90% of information sent to the brain is
visual
Over 6 in 10 people in the population
are visual learners
People retain 80% more when content
includes a visual
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7. “PR historically has been about
words – telling. Now it’s show and
tell.” – Richard Edelman
Being able to visually capitalize your organization will entice
new people!
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8. Visual Storytelling
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Start thinking visually right away.
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Don’t focus too much on the tactics of
storytelling and content creation.
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Experiment and see what works with
your audience and the students
interested in your organization
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9. How can I use Pinterest?
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Pinterest allows members, supporters
and other Pinterest users to see what
your organization is about visually.
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Organizations are voluntary, therefore
they are supposed to be fun. Pinterest is
a fun media outlet!
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10. Find Friends and Invite
them to Follow You
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11. Quick Tips
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Add links to your website, email and other
social media outlets in your ‘About Me’
section
Add URL in the description of your pin
Pin at specific times relating to your audience
Add board categories
Use “Pin It” button on images on your website
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12. 
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Do not just
focus on your
organization
Create boards
that will appeal
to the masses.
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13. 
Use Pinterest so that people can get a better
understanding of who is in your organization.
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14. 
Get members involved. Have them directly
pull images from the organizations board
and pin it onto their board.
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15. 
Include your
own
personality
traits, the
lifestyle you
and your
members
have.
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16. 
Run a contest! T-shirts are an easy way
to lure people into your site and a cheap
giveaway.
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17. Group Boards
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When pinning, you can add who can pin
the same pin. These are the people you
invite to be apart of your group board
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18. Benefits
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Can help increase followers
Increase the reach of your pins
Get more clicks to your website
Engage and create connections with
people
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