1. Marketing Your VIC:
Doing More With Less
Presented by:
Dayna Dickens
R.U.R.A.L. and Pop-Culture Tourism Marketing Specialist

2. 6 Tips and Suggestions
1. Become an attraction for more then just visitor info.
2. Create meaningful and newsworthy events.
3. Develop satellite VICs.
4. Train frontline staff to be good storytellers.
5. Develop souvenir merchandise with a call to action
6. Maintain an active social media presence

3. 3 Key Points to Creating a
Good Story*
* Excerpt from The power of a good brand story by Mark Thomson www.marketingprofs.com
1. Clarity – Know what you want to say
2. Character – Let your personality shine through.
3. Consistency – tell your story the same way everywhere.

4. What makes a great story?
List partially excerpted from All Marketers are Liars Tell Stories, by Seth Godin (2009)
1. Great stories are true.
2. Great stories are trusted.
3. Great stories are subtle.
4. Great stories don’t appeal to logic.
5. Great stories are rarely aimed at everyone.
6. Great stories don’t contradict themselves.
7. Great stories never advertise.
8. Great stories are stories you love and love to tell.

5. Strive to make your story
(as in, worth remarking
about)

6. Marketing Your VIC:
Doing More With Less
• Questions,
• Comments,
• Other ideas

7. Recommended Reading
• All Marketers are Liars Tell Stories by Seth Godin (2009)
Marketing Your VIC: Doing More With Less
Presented by:
Dayna Dickens, R.U.R.A.L. and Pop-Culture Tourism Marketing Specialist
www.daynadickens.com dayna@daynadickens.com