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Ritu Sharma - Using Twitter for Social Change


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Ritu Sharma - Using Twitter for Social Change

  1. 1. Using Twitter for Social Change RituSharma @ritusharma1 #sm4np
  2. 2. Today’s Agenda•UPDATE THIS COPY!!!•XXX•YYY•ZZZ
  3. 3. Twitter is a tool connecting people and is used around the world to affect positive change Do you think Twitter can help us change the world for the better?
  4. 4. 14 Principles of Using Twitter to Change Our World 1. Identify and follow who you want to reach & influence
  5. 5. 2. Create your “voice” & be authentic & show personality!
  6. 6. 3. Maintain continuity in your Causes’ look & feel
  7. 7. 4. Share stories & engage. Don’t just talk at peoplePhoto credit: (sorry for the alteration)
  8. 8. 5. Listen. Your audience may telling you what they want
  9. 9. 6. Plan! Organize your posts for consistency & continuity Link content to an Editorial Calendar Use a tool likeHootSuiteto schedule tweetsThanks to Beth Kanter for the Editorial Calendar
  10. 10. 7. Create ambassadors – Educate them to engage wisely
  11. 11. 8. Create a campaign with fundraising messages – distribute to supporters $20 buys a tarp,10 cents per person a day provides high quality nails & hammer fornutritional supplements to earthquake,an at-risk child in America hurricane & flood response Proceeds from the sale of Open Our Eyes: Seeing the Invisible People of Homelessness benefits Invisible People
  12. 12. 9. Make it easy to donate
  13. 13. 10. Create hashtags that are relevant, popular, easy to understand, and short!
  14. 14. Measurement: Track your hashtags to determine what gains traction
  15. 15. 11. Integrate other communications channels – Facebook, YouTube, website, email
  16. 16. 12. Thank people & recognize people byretweeting what’s relevant to your cause
  17. 17. 13. Share your progress, goals, and where donations go
  18. 18. 14. Recognize opportunities to spontaneously fundraise or draw attention to your cause
  19. 19. Summary of 14 Principles1. Identify and follow those 5. Listen. Your audience may you want to reach be tellingyou what they &influence want2. Create your “voice” 6. Plan! Organize posts for & be sure to show consistency personality! & continuity3. Maintain continuity in your 7. Create ambassadors – Causes’ look and feel educate them to engage wisely4. Share stories &Engage. Don’t just 8. Create a campaign with Talk at People fundraising messages & Distribute Them
  20. 20. Summary of 14 Principles9. Make it easy to 12. Thank&recognize donate people by retweeting what’s relevant to10. Create a hashtag your cause that are relevant, popular, easy to 13. Share your understand & progress, goals and short where theRs. go11. Integrate other 14. Recognize communications opportunities to channels – Facebook, spontaneously YouTube, website, fundraise or draw email attention to your cause
  21. 21. Thanks to the phenomenal causes around the world that powered this presentation
  22. 22. Let’s stay in touch. Tweet me! @RituSharma1