How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
3. Let’s talk about…
• What is digital advocacy
• Your digital advocacy strategy: Inform | Involve |
Inspire
• Identifying and finding your audience
• Effective storytelling for engagement
• Perfecting the ‘ask’
• The right tools – what’s out there that you can use to
recruit and retain volunteers
32. Ogilvy
PR
Worldwide
&
Centre
for
Social
Impact
CommunicaPons
Online social networking sites, like
Facebook…
increase the
visibility of social
causes and issues.
33. Online social networking sites, like Facebook…
increase the
visibility of social
causes and issues.
Ogilvy
PR
Worldwide
&
Centre
for
Social
Impact
CommunicaPons
I feel like I can help get
the word out about a
social issue or cause.
66. 2
4
6
8
10 Decisive decision making power/
influence
Active participant in decision
making
Power to have major influence
on decision making
Taken into account
Barely on radar
89. Example
Every young person in Canada has
access to the resources and
conversations where they live, work and
play to ensure their positive mental
well-being.
Goal
90. Example
• Schools
and
youth-‐serving
organizaPons
aware,
educated
and
commi"ed
to
supporPng
young
people
and
their
mental
wellness
• Groundswell
of
support
for
youth
mental
health
across
Canada.
Strategies
91. Example
Strategies
• Cross-Canada tour of town halls to gather info, raise awareness
and build support for youth mental wellness.
• Build social media community of young people and youth-
serving adults to support youth mental wellness.
• Crowdfunding:
• fundhope.ca
• Spark social media community
• Generate support and funding for youth-focused projects