Schools and Social Media -- Manor GovFresh

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This presentation was part of a session called "Social Media in Government" at manor.govfresh.

manor.govfresh was a 2-day conference in Manor, TX on September 20-21, 2010. The conference was developed through the GovFresh movement to "bring together state and local public servants to better understand the costs and benefits of technology and open government." http://govfresh.com/

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Schools and Social Media -- Manor GovFresh

  1. 1. Schools as Innovation Drivers manor.govfresh Richie Escovedo, @vedo | Mansfield ISD, @mansfieldisd
  2. 2. Schools: A crucial component for your engaged citizens If Social Media is simply people having online conversations... http://www.flickr.com/photos/goodfeeling/4580555020/
  3. 3. Schools: A crucial component for your engaged citizens ...then public school districts should be conversing via Social Media.
  4. 4. Schools: A crucial component for your engaged citizens School Districts can leverage social media tools to • strategically listen; • better engage communities in meaningful conversations; and • help make informed decisions for programs and procedures http://www.flickr.com/photos/herculie/2370039001/
  5. 5. Engaged citizens and their schools Social Media and a public school district Mansfield ISD
  6. 6. Social Media and Mansfield ISD
  7. 7. District Blog http://yourmansfieldisd.blogspot.com/
  8. 8. Twitter @mansfieldisd
  9. 9. Facebook http://www.facebook.com/mansfieldisd
  10. 10. http://www.youtube.com/misdtv
  11. 11. Photo Galleries http://www.mansfieldisdpics.smugmug.com/
  12. 12. Case Studies
  13. 13. Case #1: Don't Fear the Blog A school district blog can provide a place where parents, students, staff and the public can read some of the latest news, thoughts, and information from school district leadership and engage in respectful dialogue.
  14. 14. Case #1: Don't Fear the Blog District proposed constructing a new auditorium and professional development center. The blog was used to initiate the conversation. Four posts received 96 comments.
  15. 15. Case #1: Don't Fear the Blog District proposed establishing an orchestra program. The blog was again used to initiate the conversation. One post on the topic received 135 comments. Works in tandem with other communication channels.
  16. 16. Case #1: Don't Fear the Blog District uses the blog as a way to pull back the curtain on decisions, engage in thoughtful dialogue with the community, share relevant and timely information, and hopefully display a little personality.
  17. 17. Case #2: Facebook and the District The MISD Facebook page • two-way communication channel to share timely information and news; • listening outpost to monitor conversations about the District and schools; and • customer-service platform.
  18. 18. Case #2: Facebook and the District Rules are in place to provide guidance for community on what is and is not allowed on the page.
  19. 19. Case #2: Facebook and the District • Started in August, 2009 • September, 2009 the Page had over 400 “Fans.” • September, 2010 the Page has over 3,400 “Likes” (people that have connected the District to their profiles) • Growth in interactions continues
  20. 20. Case #2: Facebook and the District Considerations: 1. Formal vs. informal (it’s ok to be human) 2. Need a thick skin 3. If in doubt, remove posting 4. Pay attention to commentary 5. Early-warning for issues 6. Responses often equally (or more) important for others to see
  21. 21. Questions? http://www.flickr.com/photos/87765855@N00/3105128025/
  22. 22. Contact Richie Escovedo Director of Media and Communications Mansfield Independent School District E-mail: richie.escovedo@gmail.com Twitter: http://twitter.com/vedo Blog: http://nextcommunications.blogspot.com LinkedIn: http://www.linkedin.com/in/rescovedo

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