What's your digital presence? And how do you know when it's awesome...or crappy? That's what you'll learn in this presentation, the first webinar in a four-part series that follows along the highly-successful "Digital Presence for Dummies" written by Jason Thibeault for Limelight Networks. Watch a recorded version of the webinar and a list of the slide highlights here: http://blog.limelight.com/2013/05/become-a-digital-presence-guru/

1. Brought to you by Limelight Networks
Become a Digital Presence Guru
(with Dr. Jason Thibeault)

2. Okay, I’m not really a doctor

3. Of anything really.

5. I’ve been to the doctor a few times.

7. But I am here to help.

9. Kidding!

10. Most organizations suffer from 1 of 2
problems with their digital presence.

11. #1. They aren’t aware of it.

12. #2. They think it’s better than it is.

13. First things first.
What’s a digital presence?

17. Engagement

18. BFF
Confidante
Friend
Acquaintance
Awareness
Relationship Intimacy Pyramid

19. How do you know when it…

21. Digital Presence Deficiency

23. What tips you off that you are suffering?

25. #1. Static content
#2. Lack of rich media
#3. No Mobile Support
#4. Not available globally
#5. Slow
#6. Lack of conversation
#7. No metrics
#8. Fragmented

26. Your audience isn’t doing what you
want them to.

28. An awesome digital presence begins
with…

29. Great storytelling

30. So what story do you tell?

31. Informer Facilitator
Influencer Seller
What is your purpose?

32. Your story has to be consistent

34. Identify your key touchpoints

35. #1. Websites
#2. Social media
#3. Rich media
#4. Direct Communication
#5. Ads

37. Show it. Tell it. Every. Way. Every. Where.

39. Stories need a narrative

40. Emotion

41. Characters

42. Not about you.
Not about your product.
It’s about your customer.

44. Video

45. BFF

46. #1. Platform
#2. Process
#3. People

47. Get the book
today.
eBook or print.
Free.
http://dpm4dummies.limelight.com

48. Jason Thibeault
E: jt@llnw.com
T: @_jasonthibeault
602-850-4871

49. Thanks. Questions?