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Social Media Tools For School PR


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Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. Learn about these tools and some applicable strategies for your school district.

Published in: Education
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Social Media Tools For School PR

  1. 1. Social Media Tools for School PR Texas School School Public Relations Conference February 2009
  2. 2. Social Media is... quot;...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.quot; groundswell: winning in a world transformed by social technologies Put simply, social media is people having online conversations. com/photos/herculie/2370039001/
  3. 3. So it looks Create Connect like this: Collaborate React People Organize Consume (quickly)
  4. 4. People Creating Blogs, user-generated content, videos, photos, podcasts, etc. Listen by reading blogs that talk about your organization or company Talk by commenting Use Google Blog Search & Technorati Examples: Blogs - tried to put them all here, but computer crashed, but here's one of our favorites Video - YouTube (TCU channel & MISD channel ), Teacher Tube Photos - Flickr, SmugMug (MISD) , etc. Podcasts - iTunes section of podcasts
  5. 5. Blog
  6. 6. YouTube channel
  7. 7. Teacher Tube
  8. 8. MISD Smugmug
  9. 9. People Connecting Social networking & virtual worlds MySpace, Facebook, LinkedIn, Ning, Second Life, etc. Join as individual to get comfortable If appropriate, districts could set-up profile Examples: Microblogging - Twitter Facebook - Ohio HiPoint Career Center LinkedIn - Terry Morawski Ning - PR Open Mic, MISD KEEPS MySpace - Parkland Family Planning Virtual Worlds - Second Life
  10. 10. Ning network
  11. 11. People Collaborating Wikis & Open Source Listen by reading what is being said about your school district & campuses on Wikipedia Internal uses of collaborating web-based applications - Google Docs Examples: Wikis - Social Media Training, English/Language Arts Open Source - Linux, Firefox This presentation was created in Google Docs
  12. 12. Google Docs
  13. 13. People Reacting Forums, Ratings, and Reviews Very common social media tool Great for retailers to get feedback on products Examples: Amazon - Groundswell book page eBay - feedback on seller bakedhippies Wal-Mart -Patio Set ratings/review
  14. 14. People Organizing Tags Social Bookmarking PR Hint - go to delicious and see how and how many people have bookmarked your school district Examples: Digg, delicious, StumbleUpon, YouTube, Flickr, reddit, and on most blogs
  15. 15. People Accelerating Consumption RSS & Widgets (gadgets) RSS = Really Simple Syndication, basically a tool that brings you updates from blogs and other sites Excellent communications/marketing tool to push content Transmitter (RSS Feed) --> Receiver (RSS Reader) Examples: RSS Reader - Google Reader , My Yahoo!, Bloglines, Pageflakes, many more Widgets & Gadgets - Google news gadgets, ESPN Widgets MISD RSS Feed Want to know more? RSS in Plain English
  16. 16. It's the People quot;...concentrate on the relationships, not the technologiesquot; page 18, groundswell: winning in a world transformed by social technologies Be sure you choose the social media tools in which your community will participate rather than focusing on the newest and coolest. photo by: geishaboy500
  17. 17. It's the People the new communication model is a dialogue we should be talking with our people not just at our people
  18. 18. which means it's... transparent inclusive authentic vibrant sincere community-driven and it's NOT going to always be... controlled exclusive manufactured product-driven quot;on messagequot;
  19. 19. What this means for you... no such social media silver bullet to effective communication
  20. 20. What this means for you... listen first before entering the conversation
  21. 21. Reading list now is gone ~ geoff livingston with brian solis groundswell ~ charlene li & josh bernoff made to stick ~ chip & dan heath naked conversations ~ robert scoble & shel israel personality not included ~ rohit bhargava the medici effect ~ frans johannson
  22. 22. contact Richie Escovedo Terry Morawski richie.escovedo [at] terrymorawski [at] Twitter: @vedo Twitter: @morate LinkedIn links Social Media Training Workshop delicious links