1. Life on the
post-social web
Photo by James Cridland, used under Creative Commons licence.
2. The end of viral (finally)
2013: Start of a new era, that will see the gradual
disappearance of promotion, in favor of information.
10.8
Number of visits to
information sources before
5.3 decision to purchase.
(source : recherche Google)
2010 2011
3. Curation (a combat sport)
Whether automated curation (EdgeRank), or manual,
there are many obstacles facing brands who are:
too noisy
intrusive
delivering irrelevant content
4. I don’t want to talk
to a logo anymore
Putting faces to brands or organizations
Humanizing interaction
Appreciating your best individual contributors
Encouraging other contributors to maintain their interest
Providing training
5. Personalization /
Segmentation
Emergence of tools that will allow you to reach your
audience with a personalized message, at the right time,
in the right context: automated one-to-one
communication.
7. Always more visual content
Visual content continues its growth, and we will need to
pay more attention to platforms such as Instagram.
A form of content that requires no text
Show your organization from behind the scenes in an
entertaining way
Facebook: How will Instagram be used in the medium term?
Vine : passing fad or real trend?