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The Evolution of Social Media - #GetSocial2015

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This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015

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The Evolution of Social Media - #GetSocial2015

  1. 1. radical.ie #GetSocial 2015
  2. 2. radical.ie
  3. 3. “The problem with the lack of innovation is due partly to the fact that some of the world’s smartest minds are focused on getting people to click on an ad.” Elon Musk, 2014
  4. 4. “The American part of American Samoa is a title that doesn’t mean anything…. like Social Media Expert!” John Oliver, 2015
  5. 5. The Evolution of Social Media What my friends think I do….
  6. 6. The Evolution of Social Media What my parents think I do….
  7. 7. The Evolution of Social Media What my clients think I do….
  8. 8. The Evolution of Social Media What I actually do...
  9. 9. The Evolution of Social Media So it’s less Mad Men…. …and more Math Men
  10. 10. “The average European checks their phone 150 times a day with most time spent in Social Apps” Google DEP Conference, 2015
  11. 11. The Facebook Community Q4 2015
  12. 12. “Facebook has more relationships than God” Scott Galloway, 2015
  13. 13. “Social Advertising is experiencing unprecedented growth” IAB Connect, 2015
  14. 14. Social is increasingly become the centre piece of campaign activations
  15. 15. PR Creative Agency Search Online PlannerOffline Planner Social Media
  16. 16. Social in A Silo Social as an integral part of the Digital Eco-System
  17. 17. The Evolution of Social Media Phase 1: Peer to Peer 1 2 3 4 5 6 7
  18. 18. 1 2 3 4 5 6 7The Evolution of Social Media Phase 1: Peer to Peer
  19. 19. 1 2 3 4 5 6 7The Evolution of Social Media Phase 1: Peer to Peer
  20. 20. The Evolution of Social Media Phase 2: Awareness 1 2 3 4 5 6 7
  21. 21. The Evolution of Social Media Community Building & Fan Growth Customer Queries Sentiment Analysis Phase 3: Community Building 1 2 3 4 5 6 7
  22. 22. Phase 4: Advertising 1 2 3 4 5 6 7The Evolution of Social Media
  23. 23. 1 2 3 4 5 6 7The Evolution of Social Media
  24. 24. 1 2 3 4 5 6 7The Evolution of Social Media
  25. 25. 1 2 3 4 5 6 7The Evolution of Social Media Facebook’s Timeline encourages us to volunteer information which increases the accuracy of Facebook Advertising
  26. 26. The Evolution of Social Media “The Valuable By-Product of Digital Activity is Data” Justin Cullen, Core Media
  27. 27. Phase 5: Organic Reach “Organic reach of the content brands publish in Facebook is destined to hit zero. Itʼs only a matter of time.” Marshall Manson 1 2 3 4 5 6 7The Evolution of Social Media
  28. 28. Phase 6: Increased Analytics 1 2 3 4 5 6 7The Evolution of Social Media
  29. 29. Phase 7: Social Video 1 2 3 4 5 6 7The Evolution of Social Media
  30. 30. The Evolution of Social Media What’s next for Social? What’s next?
  31. 31. The Evolution of Social Media Increased Social Ad Spend to combat Organic Reach Better Targeting, Ad Formats & Analytics through machine learning More Large Acquisitions Increased investment in Content 1 2 3 4 5 6 7
  32. 32. “What ever happened to that Ginger Kid?”
  33. 33. Thank You
  34. 34. radical.ie #GetSocial 2015 @RadicalDublin @Cian_Corbett

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