Future of marketing 2/2 - Matt Anderson's presentation


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Business Link's 'Future of Marketing' presentation 2 of 2

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  • View of the social media landscape so the next big thing may not be around tomorrow. Foursquare 1m active accounts and 3m users - MyTown 25 m (check this!)
  • 1382% growth of Twitter users Jan to Feb 2009
  • Research stats 95% of respondents indicated that they did not trust advertising. http://econsultancy.com/uk/blog/5927-consumers-don-t-trust-advertising-is-social-media-part-of-the-solution Trust in the media 27% 78% of internet users search for information about product and services 70% of people trust online recommendations from a stranger. 90% trust recommendations from people they know. Visitors from a social media site is 10 times more likely to buy
  • No more dirty little secrets for organisations. Bloggers lobbying. Avonmouth Palm oil plant thrown out on the back of blogging pressure.
  • 80% of people use Twitter on their phones so complaints come in fast and furious!
  • More than 25% of UK's population – some 16 million people – accessed the Internet from mobile p hones in Dece mber. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to - and perhaps do a bit of flirting.Facebook has a clearly lead in GSMA's top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google's sites. (Mobile internet users want answers, too.)
  • Virtual worlds – Second life
  • Future of marketing 2/2 - Matt Anderson's presentation

    1. 1. The future of social media
    2. 2. Social Media Landscape
    3. 3. “ Being part of the conversation”
    4. 4. The most popular word… Creative Commons: Uploaded on May 21, 2008 by carrotcreati ve
    5. 5. Social media now <ul><li>85% of the UK online </li></ul><ul><li>1/3 uploaded to a video sharing site </li></ul><ul><li>64% have their own profile on a social network </li></ul><ul><li>29.4 million people have visited a social network site </li></ul><ul><li>600% increase in online TV </li></ul>
    6. 6. Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
    7. 7. Change in marketing <ul><li>Advertising </li></ul><ul><li>PR / Media </li></ul><ul><li>Social media </li></ul>
    8. 8. Are you listening?
    9. 9. Case study:Domino’s Pizza <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis) </li></ul><ul><li>562,627 views (8am) </li></ul><ul><li>636,000 views (11:15am) </li></ul><ul><li>690,000 views (1pm) </li></ul><ul><li>728,816 views (3pm) </li></ul><ul><li>745,679 views (5pm) </li></ul><ul><li>930,390 views (9:30pm) </li></ul>
    10. 10. Really… listening? <ul><li>Socialmention </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Technorati </li></ul><ul><li>Alltop </li></ul><ul><li>RSS </li></ul><ul><li>Radion6, Scoutlabs </li></ul>
    11. 11. Content marketing <ul><li>A key to community is to share </li></ul><ul><li>Targeted traffic </li></ul><ul><li>Validated information </li></ul><ul><li>Collaboration / innovation </li></ul><ul><li>Citizen journalism </li></ul><ul><li>SEO / links </li></ul><ul><li>thought leadership </li></ul>
    12. 12. Broadcast to targeted <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broadcast” - start a conversation </li></ul><ul><li>Bloggers are as powerful as journalists </li></ul><ul><li>Content is KING! </li></ul>
    13. 13. SEARCH <ul><li>Google Instant </li></ul><ul><li>Facebook and social networks </li></ul><ul><li>Niche forums </li></ul><ul><li>The news finds you! </li></ul><ul><li>Google ME? </li></ul>
    14. 14. Mobile internet <ul><li>5m people access Facebook from mobiles </li></ul><ul><li>One in five people surf the internet whilst watching TV </li></ul><ul><li>Realtime feedback </li></ul><ul><li>Geolocation </li></ul>
    15. 15. Future of social media marketing Share Mobile Content Brand advocates Search / Social Listen more
    16. 16. To do list <ul><li>Establish aims and outcomes from your business plan </li></ul><ul><li>Listen > Google / Social mention </li></ul><ul><li>Find your advocates > Get them to say nice things about you </li></ul><ul><li>Ask your customers > What content is useful? </li></ul><ul><li>Align > Customer service / Sales and marketing </li></ul><ul><ul><ul><ul><ul><li>Listen > React > Adapt </li></ul></ul></ul></ul></ul>
    17. 17. Be part of the conversation www.montagecomms.com Twitter - @montagecomms